39
NPS
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Zippo
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About Zippo's Brand
A brand, a lighter, a tool and talisman. Musings on manliness, merchandise, and other Zippo news you should know about.
Brand at a Glance
78%
Customer Loyalty
4.3/5
Product Quality
4.2/5
Pricing
4.2/5
Customer Service
Zippo NPS
Zippo's Net Promoter Score (NPS) is a 39 with 60% Promoters, 19% Passives, and 21% Detractors. Net Promoter Score tracks whether Zippo's customers would recommend using the product based on a scale of -100 to 100.
Zippo Overall NPS
| 60% | Promoters |
|---|---|
| 19% | Passives |
| 21% | Detractors |
Zippo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 36 | Aug 2023 | 36 |
Nov 2023 37 | Nov 2023 | 37 |
Jan 2024 41 | Jan 2024 | 41 |
Feb 2024 40 | Feb 2024 | 40 |
Mar 2024 40 | Mar 2024 | 40 |
Apr 2024 36 | Apr 2024 | 36 |
Jun 2024 38 | Jun 2024 | 38 |
Aug 2024 41 | Aug 2024 | 41 |
Oct 2024 42 | Oct 2024 | 42 |
Nov 2024 38 | Nov 2024 | 38 |
Dec 2024 38 | Dec 2024 | 38 |
Mar 2025 39 | Mar 2025 | 39 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zippo NPS by Gender
Zippo's NPS was rated 100 by both Female and Male customers on Comparably.
Male
100
Zippo's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
100
Zippo's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Zippo NPS by Ethnicity
Zippo's NPS was rated 100 points by both Asian or Pacific Islander and Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Zippo NPS by Age
Zippo's NPS was rated 100 points by customers ages 31-35 and customers ages 66+ on Comparably.
Zippo NPS by Usage
Zippo's NPS was rated 100 points by customers who have used Zippo's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 100 | Over 10 Years | 100 |
Zippo Customer Reviews
Out of the 6 Zippo customer reviews 6 were positive and 0 were constructive. Zippo customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Zippo Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Zippo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zippo Customer Loyalty Score by Gender
Zippo's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Zippo.
Male
100%
Yes
Female
100%
Yes
Zippo Customer Loyalty Score by Ethnicity
Zippo's Customer Loyalty score was rated 100% by both Asian or Pacific Islander and Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zippo.
100
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
Zippo Customer Loyalty Score by Age
Zippo's Customer Loyalty score was rated 100% by customers ages 31-35 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Zippo.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
66+ 100% | 66+ | 100% |
Zippo Customer Loyalty Score by Usage
Zippo's Customer Loyalty score was rated 100% by customers who have used Zippo's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Zippo Product Quality
4.3/5
Zippo has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Zippo Product Information
Zippo’s product quality score is a 4.3 out of 5 as rated by its users and customers.
- Website
- http://www.zippo.co.uk/
- Company Size
- 201-500 Employees
Industry
Tech
Hardware and Devices
Manufacturing
Quick Insights into Zippo Product Quality
Zippo's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Female customers.
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Ranked Zippo Product Quality the Highest
Ranked Zippo Product Quality the Lowest
Zippo Product Quality Score by Gender
Male customers rated Zippo's Product Quality score 0.4 stars higher than Female customers.
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Male
5/5
Female
4.6/5
Zippo Product Quality Score by Ethnicity
Zippo's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Zippo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Zippo Product Quality Score by Age
Zippo's Product Quality score was rated 5 stars by customers ages 31-35 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Zippo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 5 | 31-35 | 5 |
66+ 5 | 66+ | 5 |
Zippo Product Quality Score by Usage
Zippo's Product Quality score was rated 5 stars by customers who have used Zippo's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Zippo Pricing
Zippo ROI & Value For Money
4.2/5
Zippo has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Quick Insights into Zippo ROI
Zippo's ROI score was rated highest by Caucasian customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked Zippo ROI the Highest
Ranked Zippo ROI the Lowest
Zippo ROI Score by Gender
Male customers rated Zippo's ROI score 0.2 stars higher than Female customers.
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Male
4.5/5
Female
4.3/5
Zippo ROI Score by Ethnicity
Zippo's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Zippo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Zippo ROI Score by Age
Zippo's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Zippo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.5 | 31-35 | 4.5 |
66+ 4.6 | 66+ | 4.6 |
Zippo ROI Score by Usage
Zippo's ROI score was rated 4.6 stars by customers who have used Zippo's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Zippo Customer Satisfaction (CSAT)
Zippo Customer Satisfaction (CSAT) Score
78 / 100
Zippo has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
54%
Satisfied
24%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
8%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zippo Customer Satisfaction
Zippo's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Zippo's Customer Satisfaction.
Ranked Zippo Customer Satisfaction the Highest
Ranked Zippo Customer Satisfaction the Lowest
Zippo Customer Satisfaction Score by Gender
Zippo's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Zippo.
100 / 100
MaleVery Satisfied | 83% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Zippo Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zippo's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Zippo.
100 / 100
Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Zippo's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Zippo.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Zippo Customer Satisfaction Score by Age
Zippo's Customer Satisfaction score was rated 100 points by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Zippo.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 100% |
Zippo Customer Satisfaction Score by Usage
Zippo's Customer Satisfaction score was rated 100 points by customers who have used Zippo's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Zippo Customer Service
4.2/5
Zippo has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Zippo's Customer Service
Address
10560 SE Jupiter Narrows Dr, Hobe Sound, FL 33455
Website
http://www.zippo.co.uk/
Phone Number
+1 (814) 368-2700
Quick Insights into Zippo Customer Service
Zippo's Customer Service score was rated highest by customers ages 66+, and rated lowest by Asian or Pacific Islander customers.
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Ranked Zippo Customer Service the Highest
Ranked Zippo Customer Service the Lowest
Zippo Customer Service Score by Gender
Male customers rated Zippo's Customer Service score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Zippo.
Male
4.8/5
Female
4.3/5
Zippo Customer Service Score by Ethnicity
Zippo's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Zippo.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.9 | Caucasian | 4.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Zippo Customer Service Score by Age
Zippo's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Zippo.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
66+ 5 | 66+ | 5 |
Zippo Customer Service Score by Usage
Zippo's Customer Service score was rated 4.9 stars by customers who have used Zippo's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Consumer vs. Employees
Zippo scored a 39 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Zippo would recommend the brand to a friend. ENPS measures how likely Zippo employees would recommend working at Zippo to a friend.
Net Promoter Score
39
NPS Score
| 60% | Promoters |
|---|---|
| 19% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 29% | Promoters |
|---|---|
| 24% | Passive |
| 47% | Detractors |
