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NPS
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Zola
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About Zola's Brand
Zola is the fastest growing wedding company in the country. We're reinventing the wedding planning and registry experience...all in the service of love.
Brand at a Glance
65%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Zola CMO
Zola NPS
Zola's Net Promoter Score (NPS) is a 1 with 39% Promoters, 23% Passives, and 38% Detractors. Net Promoter Score tracks whether Zola's customers would recommend using the product based on a scale of -100 to 100.
Zola Overall NPS
| 39% | Promoters |
|---|---|
| 23% | Passives |
| 38% | Detractors |
Zola NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 7 | Jul 2023 | 7 |
Aug 2023 1 | Aug 2023 | 1 |
Sep 2023 0 | Sep 2023 | 0 |
Oct 2023 -1 | Oct 2023 | -1 |
Dec 2023 -1 | Dec 2023 | -1 |
Jan 2024 -1 | Jan 2024 | -1 |
Feb 2024 -6 | Feb 2024 | -6 |
Apr 2024 -4 | Apr 2024 | -4 |
May 2024 -4 | May 2024 | -4 |
Jan 2025 -2 | Jan 2025 | -2 |
Jun 2025 0 | Jun 2025 | 0 |
Sep 2025 1 | Sep 2025 | 1 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zola NPS by Gender
Female customers rated Zola's NPS 50 points higher than Male customers.
Male
-26
Zola's NPS was rated -26 by Male customers on Comparably.
37%
Promoters
0%
Passives
63%
Detractors
Female
24
Zola's NPS was rated 24 by Female customers on Comparably.
41%
Promoters
42%
Passives
17%
Detractors
Zola NPS by Ethnicity
Zola's NPS was rated -10 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -10 | Caucasian | -10 |
Zola NPS by Age
Zola's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Zola NPS by Usage
Zola's NPS was rated the highest by customers who have used Zola's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 22 | Less than 1 Year | 22 |
1 to 2 Years -11 | 1 to 2 Years | -11 |
Zola Customer Reviews
Out of the 3 Zola customer reviews 1 was positive and 2 were constructive. Zola customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Zola Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Zola users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zola Customer Loyalty Score by Gender
Female customers rated Zola's Customer Loyalty score 30% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Zola.
Male
55%
Yes
Female
85%
Yes
Zola Customer Loyalty Score by Ethnicity
Zola's Customer Loyalty score was rated 73% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zola.
73
out of 100
Caucasian
Zola Customer Loyalty Score by Age
Zola's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Zola.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 64% | 26-30 | 64% |
31-35 61% | 31-35 | 61% |
Zola Customer Loyalty Score by Usage
Zola's Customer Loyalty score was rated 70% by customers who have used Zola's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Zola Product Quality
3.2/5
Zola has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Zola Product Information
Zola’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- https://www.zola.com
- Company Size
- 51-200 Employees
Industry
Retail
Quick Insights into Zola Product Quality
Zola's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked Zola Product Quality the Highest
Ranked Zola Product Quality the Lowest
Zola Product Quality Score by Gender
Female customers rated Zola's Product Quality score 1.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Zola.
Male
2.5/5
Female
4.1/5
Zola Product Quality Score by Ethnicity
Zola's Product Quality score was rated 3.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Zola.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Zola Product Quality Score by Age
Zola's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Zola.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3 | 31-35 | 3 |
Zola Product Quality Score by Usage
Zola's Product Quality score was rated the highest by customers who have used Zola's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Zola Pricing
Zola ROI & Value For Money
3.1/5
Zola has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Zola's overall ROI score rated by its users and customers.
Quick Insights into Zola ROI
Zola's ROI score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked Zola ROI the Highest
Ranked Zola ROI the Lowest
Zola ROI Score by Gender
Female customers rated Zola's ROI score 1.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Zola.
Male
2.5/5
Female
4.1/5
Zola ROI Score by Ethnicity
Zola's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Zola.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Zola ROI Score by Age
Zola's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Zola.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.7 | 26-30 | 3.7 |
31-35 2.9 | 31-35 | 2.9 |
Zola ROI Score by Usage
Zola's ROI score was rated the highest by customers who have used Zola's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Zola Customer Satisfaction (CSAT)
Zola Customer Satisfaction (CSAT) Score
53 / 100
Zola has an overall Customer Satisfaction score of 53 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
26%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
13%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zola Customer Satisfaction
Zola's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Zola's Customer Satisfaction.
Ranked Zola Customer Satisfaction the Highest
Ranked Zola Customer Satisfaction the Lowest
Zola Customer Satisfaction Score by Gender
Female customers rated Zola's Customer Satisfaction score 59 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Zola.
25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 24% | |
Dissatisfied | 13% | |
Very Dissatisfied | 38% |
84 / 100
FemaleVery Satisfied | 51% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 8% | |
Very Dissatisfied | 0% |
Zola Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zola's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Zola.
60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
Zola Customer Satisfaction Score by Age
Zola's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Zola.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 43% |
Zola Customer Satisfaction Score by Usage
Zola's Customer Satisfaction score was rated the highest by customers who have used Zola's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Zola Customer Service
3.1/5
Zola has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Zola's Customer Service
Address
150 Broadway, 19th floor, New York City, NY 10038
Website
https://www.zola.com
Quick Insights into Zola Customer Service
Zola's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Zola's Customer Service score.
Ranked Zola Customer Service the Highest
Ranked Zola Customer Service the Lowest
Zola Customer Service Score by Gender
Female customers rated Zola's Customer Service score 1.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Zola.
Male
2.7/5
Female
4/5
Zola Customer Service Score by Ethnicity
Zola's Customer Service score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Zola.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Zola Customer Service Score by Age
Zola's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Zola.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.1 | 31-35 | 3.1 |
Zola Customer Service Score by Usage
Zola's Customer Service score was rated the highest by customers who have used Zola's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Zola as an Employer
2.8/5
Zola has a 2.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Zola scored a 1 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Zola would recommend the brand to a friend. ENPS measures how likely Zola employees would recommend working at Zola to a friend.
Net Promoter Score
1
NPS Score
| 39% | Promoters |
|---|---|
| 23% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
