Zumba Fitness LLC NPS & Customer Reviews | Comparably
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Zumba Fitness LLC
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About Zumba Fitness LLC's Brand

Zumba Fitness is a dance fitness program that combines Latin and international music with a workout system.

Brand at a Glance

68%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.6/5
Customer Service

Zumba Fitness LLC NPS

Zumba Fitness LLC's Net Promoter Score (NPS) is a -14 with 43% Promoters, 0% Passives, and 57% Detractors. Net Promoter Score tracks whether Zumba Fitness LLC's customers would recommend using the product based on a scale of -100 to 100.

Zumba Fitness LLC Overall NPS

-14
NPS
43%Promoters
0%Passives
57%Detractors
Zumba Fitness LLC Overall NPS

Zumba Fitness LLC NPS Trend

-100
-50
0
50
100
Jan 2022
-100
Jan 2022-100
Aug 2022
0
Aug 20220
Feb 2023
-33
Feb 2023-33
Apr 2023
0
Apr 20230
Sep 2023
-33
Sep 2023-33
Nov 2023
-15
Nov 2023-15
Dec 2023
-25
Dec 2023-25
Mar 2024
-11
Mar 2024-11
Jul 2024
-20
Jul 2024-20
Feb 2025
-17
Feb 2025-17
Jun 2025
-7
Jun 2025-7
Nov 2025
-15
Nov 2025-15

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Zumba Fitness LLC NPS by Gender

Zumba Fitness LLC's NPS was rated -40 by Female customers on Comparably.

Female

-40

Zumba Fitness LLC's NPS was rated -40 by Female customers on Comparably.

30%
Promoters
0%
Passives
70%
Detractors

Male

N/A

Zumba Fitness LLC's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

Zumba Fitness LLC NPS by Ethnicity

Zumba Fitness LLC's NPS was rated -60 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-60
Caucasian-60

Zumba Fitness LLC NPS by Usage

Zumba Fitness LLC's NPS was rated 34 points by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.

-100
-50
0
50
100
1 to 2 Years
34
1 to 2 Years34

Zumba Fitness LLC Customer Reviews

Out of the 3 Zumba Fitness LLC customer reviews 1 was positive and 2 were constructive. Zumba Fitness LLC customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Customer service is terrible and their practices are unethical and borderline criminal
What do you value most about this brand?
Exercise i love it, i think enjoy my time
What can this brand most improve?
Develop a decent website for ordering.

Zumba Fitness LLC Customer Loyalty

68%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

68% of Zumba Fitness LLC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

68
68%
32
32%
Zumba Fitness LLC Customer Loyalty

Zumba Fitness LLC Customer Loyalty Score by Gender

Zumba Fitness LLC's Customer Loyalty score was rated 64 by Female customers on Comparably.

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Female
64%
Yes
Male
N/A
Yes

Zumba Fitness LLC Customer Loyalty Score by Ethnicity

Zumba Fitness LLC's Customer Loyalty score was rated 28% by Caucasian customers on Comparably.

% who answered "Yes"

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28
out of 100
Caucasian

Zumba Fitness LLC Customer Loyalty Score by Usage

Zumba Fitness LLC's Customer Loyalty score was rated 100% by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.

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1 to 2 Years
100%

Zumba Fitness LLC Product Quality

2.7/5

Zumba Fitness LLC has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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Zumba Fitness LLC Product Information

Zumba Fitness LLC’s product quality score is a 2.7 out of 5 as rated by its users and customers.

Website
http://www.zumba.com
Company Size
201-500 Employees

Industry

Tech
Healthcare

Quick Insights into Zumba Fitness LLC Product Quality

Zumba Fitness LLC's Product Quality score was rated highest by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.

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Ranked Zumba Fitness LLC Product Quality the Highest

1 to 2 Years
3.5
Female
2.1
Caucasian
2

Zumba Fitness LLC Product Quality Score by Gender

Zumba Fitness LLC's Product Quality score was rated 2.1 by Female customers on Comparably.

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Female

2.1/5

Male

N/A

Zumba Fitness LLC Product Quality Score by Ethnicity

Zumba Fitness LLC's Product Quality score was rated 2 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
2
Caucasian2

Zumba Fitness LLC Product Quality Score by Usage

Zumba Fitness LLC's Product Quality score was rated 3.5 stars by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.

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1 to 2 Years
3.5

Zumba Fitness LLC Pricing

Zumba Fitness LLC ROI & Value For Money

2.7/5

Zumba Fitness LLC has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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Quick Insights into Zumba Fitness LLC ROI

Zumba Fitness LLC's ROI score was rated highest by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.

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Ranked Zumba Fitness LLC ROI the Highest

1 to 2 Years
3.5
Caucasian
2.2
Female
2.2

Zumba Fitness LLC ROI Score by Gender

Zumba Fitness LLC's ROI score was rated 2.2 by Female customers on Comparably.

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Female

2.2/5

Male

N/A

Zumba Fitness LLC ROI Score by Ethnicity

Zumba Fitness LLC's ROI score was rated 2.2 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
2.2
Caucasian2.2

Zumba Fitness LLC ROI Score by Usage

Zumba Fitness LLC's ROI score was rated 3.5 stars by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.

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1 to 2 Years
3.5

Zumba Fitness LLC Customer Satisfaction (CSAT)

Zumba Fitness LLC Customer Satisfaction (CSAT) Score

43 / 100

Zumba Fitness LLC has an overall Customer Satisfaction score of 43 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied29%
Satisfied14%
Neither Satisfied nor Dissatisfied0%
Dissatisfied14%
Very Dissatisfied43%
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
43%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Zumba Fitness LLC Customer Satisfaction

Zumba Fitness LLC's Customer Satisfaction score was rated highest by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.

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Ranked Zumba Fitness LLC Customer Satisfaction the Highest

1 to 2 Years
67%
Female
30%
Caucasian
20%

Zumba Fitness LLC Customer Satisfaction Score by Gender

Zumba Fitness LLC's Customer Satisfaction score was rated 30 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Zumba Fitness LLC.
30 / 100
Female
Very Satisfied
30%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
60%

Zumba Fitness LLC Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Zumba Fitness LLC's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Zumba Fitness LLC.
20 / 100
Very Satisfied20%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied20%
Very Dissatisfied60%
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
60%

Zumba Fitness LLC Customer Satisfaction Score by Usage

Zumba Fitness LLC's Customer Satisfaction score was rated 67 points by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.

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1 to 2 Years
67

Zumba Fitness LLC Customer Service

2.6/5

Zumba Fitness LLC has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

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About Zumba Fitness LLC's Customer Service

Address

Hallandale, FL


Website

http://www.zumba.com


Phone Number

954-925-3755

Quick Insights into Zumba Fitness LLC Customer Service

Zumba Fitness LLC's Customer Service score was rated highest by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.

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Ranked Zumba Fitness LLC Customer Service the Highest

1 to 2 Years
3.5
Female
2.1
Caucasian
1.9

Zumba Fitness LLC Customer Service Score by Gender

Zumba Fitness LLC's Customer Service score was rated 2.1 by Female customers on Comparably.

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Female

2.1/5

Male

N/A

Zumba Fitness LLC Customer Service Score by Ethnicity

Zumba Fitness LLC's Customer Service score was rated 1.9 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Zumba Fitness LLC.
0
20
40
60
80
100
Caucasian
1.9
Caucasian1.9

Zumba Fitness LLC Customer Service Score by Usage

Zumba Fitness LLC's Customer Service score was rated 3.5 stars by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.

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1 to 2 Years
3.5

Zumba Fitness LLC as an Employer

3.0/5

Zumba Fitness LLC has a 3.0/5 stars for its overall company culture rated by their employees

  Zumba Fitness LLC CEO
top
25%
CEO of Zumba Fitness LLC

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Zumba Fitness LLC scored a -14 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Zumba Fitness LLC would recommend the brand to a friend. ENPS measures how likely Zumba Fitness LLC employees would recommend working at Zumba Fitness LLC to a friend.

Net Promoter Score

-14
NPS Score
43%Promoters
0%Passive
57%Detractors

Employee Net Promoter Score

0
eNPS Score
43%Promoters
14%Passive
43%Detractors

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