

Zumba Fitness is a dance fitness program that combines Latin and international music with a workout system.
Zumba Fitness LLC's Net Promoter Score (NPS) is a -14 with 43% Promoters, 0% Passives, and 57% Detractors. Net Promoter Score tracks whether Zumba Fitness LLC's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 0% | Passives |
| 57% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2022 -100 | Jan 2022 | -100 |
Aug 2022 0 | Aug 2022 | 0 |
Feb 2023 -33 | Feb 2023 | -33 |
Apr 2023 0 | Apr 2023 | 0 |
Sep 2023 -33 | Sep 2023 | -33 |
Nov 2023 -15 | Nov 2023 | -15 |
Dec 2023 -25 | Dec 2023 | -25 |
Mar 2024 -11 | Mar 2024 | -11 |
Jul 2024 -20 | Jul 2024 | -20 |
Feb 2025 -17 | Feb 2025 | -17 |
Jun 2025 -7 | Jun 2025 | -7 |
Nov 2025 -15 | Nov 2025 | -15 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zumba Fitness LLC's NPS was rated -40 by Female customers on Comparably.
Zumba Fitness LLC's NPS was rated -40 by Female customers on Comparably.
Zumba Fitness LLC's NPS is not yet rated by Male customers.
Zumba Fitness LLC's NPS was rated -60 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
Zumba Fitness LLC's NPS was rated 34 points by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 34 | 1 to 2 Years | 34 |
Out of the 3 Zumba Fitness LLC customer reviews 1 was positive and 2 were constructive. Zumba Fitness LLC customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Zumba Fitness LLC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Zumba Fitness LLC's Customer Loyalty score was rated 64 by Female customers on Comparably.
Zumba Fitness LLC's Customer Loyalty score was rated 28% by Caucasian customers on Comparably.
% who answered "Yes"
Zumba Fitness LLC's Customer Loyalty score was rated 100% by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.
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Zumba Fitness LLC has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Zumba Fitness LLC’s product quality score is a 2.7 out of 5 as rated by its users and customers.
Zumba Fitness LLC's Product Quality score was rated highest by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.
Zumba Fitness LLC's Product Quality score was rated 2.1 by Female customers on Comparably.
Zumba Fitness LLC's Product Quality score was rated 2 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Zumba Fitness LLC's Product Quality score was rated 3.5 stars by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.
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Zumba Fitness LLC has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Zumba Fitness LLC's ROI score was rated highest by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.
Zumba Fitness LLC's ROI score was rated 2.2 by Female customers on Comparably.
Zumba Fitness LLC's ROI score was rated 2.2 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Zumba Fitness LLC's ROI score was rated 3.5 stars by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.
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Zumba Fitness LLC has an overall Customer Satisfaction score of 43 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Zumba Fitness LLC's Customer Satisfaction score was rated highest by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.
Zumba Fitness LLC's Customer Satisfaction score was rated 30 by Female customers on Comparably.
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 60% |
Zumba Fitness LLC's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
Zumba Fitness LLC's Customer Satisfaction score was rated 67 points by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.
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Zumba Fitness LLC has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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Hallandale, FL
http://www.zumba.com
954-925-3755
Zumba Fitness LLC's Customer Service score was rated highest by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.
Zumba Fitness LLC's Customer Service score was rated 2.1 by Female customers on Comparably.
Zumba Fitness LLC's Customer Service score was rated 1.9 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Zumba Fitness LLC's Customer Service score was rated 3.5 stars by customers who have used Zumba Fitness LLC's products/services for 1 to 2 Years.
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Zumba Fitness LLC has a 3.0/5 stars for its overall company culture rated by their employees

Zumba Fitness LLC scored a -14 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Zumba Fitness LLC would recommend the brand to a friend. ENPS measures how likely Zumba Fitness LLC employees would recommend working at Zumba Fitness LLC to a friend.
| 43% | Promoters |
|---|---|
| 0% | Passive |
| 57% | Detractors |
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |