
Imagine Learning
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Anonymously Rate Your Experience & Make Work BetterWorking at da is rated below average by 6 employees, across various culture dimensions. da employees rate CEO Rating highest among all categories, and think that Compensation and Happiness have the most room for improvement, putting da’s culture in the Bottom 20% compared to similar sized companies on Comparably. See below in detail how working at da was rated by employees.
Overall Company Culture at da is rated D
Last updated months ago
da ranks in the Bottom 20% of other companies on Comparably with for Overall Company Culture Score
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da competitors include Imagine Learning. da ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how da compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

6 employees at da have reviewed da across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 6 da employees give their leadership a grade of C-, or Bottom 35% of similar size companies. This includes specific ratings of their executive team, CEO, and manager.
Employees at da are mostly dissatisfied with their total compensation at da, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at da are generally satisfied with their team. 6 Participants grade the quality of their coworkers a C-. The majority believe the meetings at da are effective, and the majority look forward to interacting with their coworkers.

The prevailing opinion from Comparably users about their company is that it was very prepared on their first day. Employees concluded that their overall onboarding experience was positive. 73% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Employees’ understanding of da's KPIs and OKRs is essential for its success. Out of 1 da employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Cindy’s approval rate is in the Top 10% of all CEOs of similar-sized companies on Comparably. Compared to da’s competitors, Cindy Wenjuan Mi ranks right above Imagine Learning CEO Joe Swenson. Under Wenjuan Mi’s leadership, da employee respondents are most happy about their Professional Development and the company’s Executive Team. Compensation and Happiness are two areas, according to respondents, where da could stand to see real improvement.
The da Executive Team is rated a “C+” and led by CEO Cindy Wenjuan Mi and VP Customer Service, Collections, Remarketing and Credit Card Dietmar Exler
Cindy Wenjuan Mi CEO / President
Cindy Wenjuan Mi serves as the CEO / President of da.
Dietmar Exler VP Customer Service, Collections, Remarketing and Credit Card
Dietmar Exler serves as the VP Customer Service, Collections, Remarketing and Credit Card of da.
How much do people at da get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at da is $87,997, or $42 per hour, while the estimated median salary is $106,040, or $50 per hour.
At da, the highest paid job is a Sales Manager at $114,520 annually and the lowest is a Bookkeeper at $43,050 annually. Average da salaries by department include: Customer Support at $60,380, Operations at $81,576, Marketing at $78,867, and HR at $89,949. Half of da salaries are above $106,040.
4 employees at da rank their Compensation in the Bottom 5% of similar sized companies (based on 10 ratings) while 2 employees at da rank their Perks And Benefits in the Bottom 5% of similar sized companies (based on 2 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $63k | $63k | 1st Percentile |
17th Percentile $84k | $84k | 17th Percentile |
33rd Percentile $104k | $104k | 33rd Percentile |
50th Percentile $187k | $187k | 50th Percentile |
67th Percentile $257k | $257k | 67th Percentile |
83rd Percentile $273k | $273k | 83rd Percentile |
100th Percentile $353k | $353k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at da across various culture dimensions.
da PTO policy is a critical component of the benefits package offered to employees.

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In 2019, da applied for 1 H1B visas. Of the work permits applied for, 100% were approved.
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Who is the CEO of da?
da CEO is Cindy Wenjuan Mi, their score by employees is 83
What is da eNPS?
The eNPS for da is 100
What is the salary for HR Manager in da?
HR Manager average salary in the US is 92k
What are the salaries in the Operations in da?
The average salaries for Operations in da is 82k
Who are da competitors?
da main competitors are Imagine Learning