-2
NPS
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SharkNinja
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About SharkNinja's Brand
A $5.5 billion global leader in household innovation, SharkNinja is the driving force behind its two multi-billion dollar brands – Shark and Ninja – delivering products that consistently captivate consumers. We rethink what’s possible to engage and delight consumers with breakthrough innovations that solve real problems. Our team is driven by a powerful, shared mindset and belief that anything is possible, enabling us to redefine existing categories while also breaking into new ones – all guided by our mission to positively impact people's lives every day, in every home around the world.
Brand at a Glance
73%
Customer Loyalty
3.2/5
Product Quality
3.2/5
Pricing
3/5
Customer Service
SharkNinja NPS
SharkNinja's Net Promoter Score (NPS) is a -2 with 42% Promoters, 14% Passives, and 44% Detractors. Net Promoter Score tracks whether SharkNinja's customers would recommend using the product based on a scale of -100 to 100.
SharkNinja Overall NPS
| 42% | Promoters |
|---|---|
| 14% | Passives |
| 44% | Detractors |
SharkNinja NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2025 -3 | Mar 2025 | -3 |
Apr 2025 -3 | Apr 2025 | -3 |
May 2025 -3 | May 2025 | -3 |
Jun 2025 -1 | Jun 2025 | -1 |
Jul 2025 -1 | Jul 2025 | -1 |
Aug 2025 -1 | Aug 2025 | -1 |
Oct 2025 -4 | Oct 2025 | -4 |
Nov 2025 -3 | Nov 2025 | -3 |
Jan 2026 -1 | Jan 2026 | -1 |
Feb 2026 -1 | Feb 2026 | -1 |
Mar 2026 -1 | Mar 2026 | -1 |
Apr 2026 -2 | Apr 2026 | -2 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SharkNinja NPS by Gender
Female customers rated SharkNinja's NPS 14 points higher than Male customers.
Male
-18
SharkNinja's NPS was rated -18 by Male customers on Comparably.
37%
Promoters
8%
Passives
55%
Detractors
Female
-4
SharkNinja's NPS was rated -4 by Female customers on Comparably.
41%
Promoters
14%
Passives
45%
Detractors
SharkNinja NPS by Ethnicity
SharkNinja's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -16 | Caucasian | -16 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black -80 | African American/Black | -80 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -27 | Other | -27 |
SharkNinja NPS by Age
SharkNinja's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
SharkNinja NPS by Usage
SharkNinja's NPS was rated the highest by customers who have used SharkNinja's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
1 to 2 Years 4 | 1 to 2 Years | 4 |
2 to 5 Years -10 | 2 to 5 Years | -10 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 16 | Over 10 Years | 16 |
SharkNinja Customer Reviews
Out of the 24 SharkNinja customer reviews 8 were positive and 16 were constructive. SharkNinja customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
SharkNinja Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of SharkNinja users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
SharkNinja Customer Loyalty Score by Gender
Male customers rated SharkNinja's Customer Loyalty score 1% higher than Female customers.
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Male
76%
Yes
Female
75%
Yes
SharkNinja Customer Loyalty Score by Ethnicity
SharkNinja's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of SharkNinja.
73
out of 100
Caucasian
87
out of 100
Hispanic or Latino
28
out of 100
African American/Black
85
out of 100
Asian or Pacific Islander
76
out of 100
Other
SharkNinja Customer Loyalty Score by Age
SharkNinja's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of SharkNinja.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 33% | 26-30 | 33% |
31-35 64% | 31-35 | 64% |
36-40 74% | 36-40 | 74% |
41-45 70% | 41-45 | 70% |
46-50 87% | 46-50 | 87% |
51-55 100% | 51-55 | 100% |
56-60 78% | 56-60 | 78% |
61-65 61% | 61-65 | 61% |
66+ 76% | 66+ | 76% |
SharkNinja Customer Loyalty Score by Usage
SharkNinja's Customer Loyalty score was rated the highest by customers who have used SharkNinja's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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SharkNinja Customer Loyalty Score by Industry
SharkNinja's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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SharkNinja Product Quality
3.2/5
SharkNinja has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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SharkNinja Product Information
SharkNinja’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated SharkNinja's product the highest. Reviewers from the Accounting industry rated SharkNinja the lowest at 2.7.
- Website
- https://www.sharkninja.com/
- Company Size
- 501-1,000 Employees
Quick Insights into SharkNinja Product Quality
SharkNinja's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked SharkNinja Product Quality the Highest
Ranked SharkNinja Product Quality the Lowest
SharkNinja Product Quality Score by Gender
SharkNinja's Product Quality score was rated 3.1 by both Female and Male customers on Comparably.
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Male
3.1/5
Female
3.1/5
SharkNinja Product Quality Score by Ethnicity
SharkNinja's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of SharkNinja.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 2.3 | Other | 2.3 |
SharkNinja Product Quality Score by Age
SharkNinja's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of SharkNinja.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4 | 41-45 | 4 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.2 | 56-60 | 3.2 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2.2 | 66+ | 2.2 |
SharkNinja Product Quality Score by Usage
SharkNinja's Product Quality score was rated the highest by customers who have used SharkNinja's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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SharkNinja Product Quality Score by Industry
SharkNinja's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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SharkNinja Pricing
SharkNinja ROI & Value For Money
3.2/5
SharkNinja has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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SharkNinja Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from SharkNinja.
Quick Insights into SharkNinja ROI
SharkNinja's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked SharkNinja ROI the Highest
Ranked SharkNinja ROI the Lowest
SharkNinja ROI Score by Gender
SharkNinja's ROI score was rated 3 by both Female and Male customers on Comparably.
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Male
3/5
Female
3/5
SharkNinja ROI Score by Ethnicity
SharkNinja's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of SharkNinja.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.3 | Other | 2.3 |
SharkNinja ROI Score by Age
SharkNinja's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of SharkNinja.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3 | 26-30 | 3 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.9 | 56-60 | 2.9 |
61-65 2.5 | 61-65 | 2.5 |
66+ 1.7 | 66+ | 1.7 |
SharkNinja ROI Score by Usage
SharkNinja's ROI score was rated the highest by customers who have used SharkNinja's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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SharkNinja ROI Score by Industry
SharkNinja's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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SharkNinja Customer Satisfaction (CSAT)
SharkNinja Customer Satisfaction (CSAT) Score
60 / 100
SharkNinja has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
34%
Satisfied
26%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
5%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into SharkNinja Customer Satisfaction
SharkNinja's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked SharkNinja Customer Satisfaction the Highest
Ranked SharkNinja Customer Satisfaction the Lowest
SharkNinja Customer Satisfaction Score by Gender
Male customers rated SharkNinja's Customer Satisfaction score 5 points higher than Female customers.
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57 / 100
MaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 3% | |
Very Dissatisfied | 33% |
52 / 100
FemaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 5% | |
Very Dissatisfied | 41% |
SharkNinja Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
SharkNinja's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
35%
Satisfied
21%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
0%
Very Dissatisfied
41%
CSAT according to Hispanic or Latino
SharkNinja's Customer Satisfaction (CSAT) score was rated 58% according to Hispanic or Latino users and customers.
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58 / 100
Very Satisfied
29%
Satisfied
29%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
29%
CSAT according to African American/Black
SharkNinja's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
SharkNinja's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
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83 / 100
Very Satisfied
17%
Satisfied
66%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Other
SharkNinja's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
SharkNinja Customer Satisfaction Score by Age
SharkNinja's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of SharkNinja.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 51% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 57% | |||||||||||||||
| 51-55 | 57% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 25% |
SharkNinja Customer Satisfaction Score by Usage
SharkNinja's Customer Satisfaction score was rated the highest by customers who have used SharkNinja's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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SharkNinja Customer Satisfaction Score by Industry
SharkNinja's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "SharkNinja Customer Satisfaction Score by Industry",
"text": "SharkNinja's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 81,
"stars": 0,
"csatScore": 81,
"text": "SharkNinja's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 81
},
{
"label": "Accounting",
"groupId": 495,
"score": 55,
"stars": 0,
"csatScore": 55,
"text": "SharkNinja's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 55
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "SharkNinja's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "SharkNinja's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "SharkNinja's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "SharkNinja's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Construction",
"groupId": 510,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "SharkNinja's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "SharkNinja's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Retail",
"groupId": 559,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "SharkNinja's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
}
]
}SharkNinja Customer Service
3/5
SharkNinja has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About SharkNinja's Customer Service
Address
89 A St, Needham, MA 02494
Website
https://www.sharkninja.com/
SharkNinja's Social Links
Quick Insights into SharkNinja Customer Service
SharkNinja's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Retail industry.
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Ranked SharkNinja Customer Service the Highest
Ranked SharkNinja Customer Service the Lowest
SharkNinja Customer Service Score by Gender
Female customers rated SharkNinja's Customer Service score 0.1 stars higher than Male customers.
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Male
2.8/5
Female
2.9/5
SharkNinja Customer Service Score by Ethnicity
SharkNinja's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of SharkNinja.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 2.3 | Other | 2.3 |
SharkNinja Customer Service Score by Age
SharkNinja's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of SharkNinja.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 2.7 | 26-30 | 2.7 |
31-35 3 | 31-35 | 3 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.3 | 51-55 | 3.3 |
56-60 3.7 | 56-60 | 3.7 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.6 | 66+ | 1.6 |
SharkNinja Customer Service Score by Usage
SharkNinja's Customer Service score was rated the highest by customers who have used SharkNinja's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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SharkNinja Customer Service Score by Industry
SharkNinja's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Retail industry customers.
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SharkNinja as an Employer
2.8/5
SharkNinja has a 2.8/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
SharkNinja scored a -2 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of SharkNinja would recommend the brand to a friend. ENPS measures how likely SharkNinja employees would recommend working at SharkNinja to a friend.
Net Promoter Score
-2
NPS Score
| 42% | Promoters |
|---|---|
| 14% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
-40
eNPS Score
| 23% | Promoters |
|---|---|
| 14% | Passive |
| 63% | Detractors |
