Apple Mission, Vision & Values
Apple Mission Statement
We believe that we're on the face of the earth to make great products and that's not changing. We're constantly focusing on innovating. We believe in the simple, not the complex. We believe we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can focus on the few that are meaningful to us. We believe in deep collaboration and cross pollination in order to innovate in a way others cannot. We don't settle for anything other than excellence in any group in the company, and we have the self-honesty to admit when we're wrong and the courage to change.
Apple Vision Statement
We believe that we are on the face of the earth to make great products and that s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.
Apple Values
No one has added Apple's values yet.
Apple Employee Alignment
Apple's mission, vision & values motivate 60% of Apple employees. Besides getting paid, the “company mission” is the most important thing about their work for 10% of employees at Apple. 16% of employees say that the main reason they stay at Apple is because of the Apple company mission. When asked to whom they feel the most loyal at work, 27% of employees said Apple's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
