5
NPS
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Acosta
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About Acosta's Brand
Acosta is a full-service outsourced sales and marketing agency with a focus on consumer packaged goods companies and retailers.
Brand at a Glance
69%
Customer Loyalty
3.3/5
Product Quality
3.5/5
Pricing
3.7/5
Customer Service
Acosta NPS
Acosta's Net Promoter Score (NPS) is a 5 with 41% Promoters, 23% Passives, and 36% Detractors. Net Promoter Score tracks whether Acosta's customers would recommend using the product based on a scale of -100 to 100.
Acosta Overall NPS
| 41% | Promoters |
|---|---|
| 23% | Passives |
| 36% | Detractors |
Acosta NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 19 | Jun 2024 | 19 |
Jul 2024 14 | Jul 2024 | 14 |
Aug 2024 13 | Aug 2024 | 13 |
Sep 2024 12 | Sep 2024 | 12 |
Oct 2024 13 | Oct 2024 | 13 |
Dec 2024 11 | Dec 2024 | 11 |
Jan 2025 8 | Jan 2025 | 8 |
Feb 2025 8 | Feb 2025 | 8 |
Mar 2025 6 | Mar 2025 | 6 |
Sep 2025 3 | Sep 2025 | 3 |
Jan 2026 5 | Jan 2026 | 5 |
May 2026 4 | May 2026 | 4 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Acosta NPS by Gender
Male customers rated Acosta's NPS 13 points higher than Female customers.
Male
13
Acosta's NPS was rated 13 by Male customers on Comparably.
42%
Promoters
29%
Passives
29%
Detractors
Female
0
Acosta's NPS was rated by Female customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Acosta NPS by Ethnicity
Acosta's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 45 | Caucasian | 45 |
Other -28 | Other | -28 |
Acosta NPS by Age
Acosta's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Acosta NPS by Usage
Acosta's NPS was rated the highest by customers who have used Acosta's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -75 | Less than 1 Year | -75 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 100 | Over 10 Years | 100 |
Acosta Customer Reviews
Out of the 6 Acosta customer reviews 4 were positive and 2 were constructive. Acosta customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Acosta Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Acosta users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Acosta Customer Loyalty Score by Gender
Male customers rated Acosta's Customer Loyalty score 4% higher than Female customers.
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Male
68%
Yes
Female
64%
Yes
Acosta Customer Loyalty Score by Ethnicity
Acosta's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Acosta.
80
out of 100
Caucasian
49
out of 100
Other
Acosta Customer Loyalty Score by Age
Acosta's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 40% | 36-40 | 40% |
41-45 100% | 41-45 | 100% |
46-50 46% | 46-50 | 46% |
51-55 70% | 51-55 | 70% |
Acosta Customer Loyalty Score by Usage
Acosta's Customer Loyalty score was rated the highest by customers who have used Acosta's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Acosta Customer Loyalty Score by Industry
Acosta's Customer Loyalty score was rated 46% by Consumer Goods industry customers.
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Acosta Product Quality
3.3/5
Acosta has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Acosta Product Information
Acosta’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Acosta's product the highest.
- Website
- http://acosta.com/
- Company Size
- 10,000+ Employees
Industry
Consumer Goods
AdTech
Quick Insights into Acosta Product Quality
Acosta's Product Quality score was rated highest by customers who have used Acosta's products/services for Over 10 Years, and rated lowest by customers ages 46-50.
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Ranked Acosta Product Quality the Highest
Ranked Acosta Product Quality the Lowest
Acosta Product Quality Score by Gender
Male customers rated Acosta's Product Quality score 0.6 stars higher than Female customers.
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Male
3.5/5
Female
2.9/5
Acosta Product Quality Score by Ethnicity
Acosta's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Acosta.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Other 2.4 | Other | 2.4 |
Acosta Product Quality Score by Age
Acosta's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Acosta.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3 | 36-40 | 3 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.3 | 46-50 | 2.3 |
51-55 4 | 51-55 | 4 |
Acosta Product Quality Score by Usage
Acosta's Product Quality score was rated the highest by customers who have used Acosta's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Acosta Product Quality Score by Industry
Acosta's Product Quality score was rated 3 stars by Consumer Goods industry customers.
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Acosta Pricing
Acosta ROI & Value For Money
3.5/5
Acosta has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Acosta Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry.
Quick Insights into Acosta ROI
Acosta's ROI score was rated highest by customers who have used Acosta's products/services for 5 to 10 Years, and rated lowest by customers who have used Acosta's products/services for Less than 1 Year.
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Ranked Acosta ROI the Highest
Ranked Acosta ROI the Lowest
Acosta ROI Score by Gender
Male customers rated Acosta's ROI score 0.4 stars higher than Female customers.
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Male
3.2/5
Female
2.8/5
Acosta ROI Score by Ethnicity
Acosta's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Acosta.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Other 2.1 | Other | 2.1 |
Acosta ROI Score by Age
Acosta's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Acosta.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3 | 36-40 | 3 |
41-45 3 | 41-45 | 3 |
46-50 2.1 | 46-50 | 2.1 |
51-55 3 | 51-55 | 3 |
Acosta ROI Score by Usage
Acosta's ROI score was rated the highest by customers who have used Acosta's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Acosta ROI Score by Industry
Acosta's ROI score was rated 2.4 stars by Consumer Goods industry customers.
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Acosta Customer Satisfaction (CSAT)
Acosta Customer Satisfaction (CSAT) Score
63 / 100
Acosta has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
34%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
5%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Acosta Customer Satisfaction
Acosta's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers who have used Acosta's products/services for Less than 1 Year.
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Ranked Acosta Customer Satisfaction the Highest
Ranked Acosta Customer Satisfaction the Lowest
Acosta Customer Satisfaction Score by Gender
Male customers rated Acosta's Customer Satisfaction score 35 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Acosta.
75 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
40 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
Acosta Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Acosta's Customer Satisfaction (CSAT) score was rated 89% according to Caucasian users and customers.
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89 / 100
Very Satisfied
33%
Satisfied
56%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Acosta's Customer Satisfaction (CSAT) score was rated 29% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Acosta.
29 / 100
Very Satisfied
0%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
43%
Acosta Customer Satisfaction Score by Age
Acosta's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Acosta.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 34% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 100% |
Acosta Customer Satisfaction Score by Usage
Acosta's Customer Satisfaction score was rated the highest by customers who have used Acosta's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Acosta Customer Satisfaction Score by Industry
Acosta's Customer Satisfaction score was rated 75 points by Consumer Goods industry customers.
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{
"title": "Acosta Customer Satisfaction Score by Industry",
"text": "Acosta's Customer Satisfaction score was rated 75 points by Consumer Goods industry customers.",
"bars": [
{
"label": "Consumer Goods",
"groupId": 513,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Acosta's Customer Satisfaction score is rated by Consumer Goods customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
}
]
}Acosta Customer Service
3.7/5
Acosta has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Acosta's Customer Service
Address
6600 Corporate Center Parkway, Jacksonville, FL 32216
Website
http://acosta.com/
Phone Number
904-281-9800
Quick Insights into Acosta Customer Service
Acosta's Customer Service score was rated highest by Caucasian customers, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked Acosta's Customer Service score.
Ranked Acosta Customer Service the Highest
Ranked Acosta Customer Service the Lowest
Acosta Customer Service Score by Gender
Male customers rated Acosta's Customer Service score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Acosta.
Male
3.5/5
Female
2.6/5
Acosta Customer Service Score by Ethnicity
Acosta's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Acosta.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Other 2.3 | Other | 2.3 |
Acosta Customer Service Score by Age
Acosta's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Acosta.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 2.6 | 36-40 | 2.6 |
41-45 3 | 41-45 | 3 |
46-50 2.1 | 46-50 | 2.1 |
51-55 3.8 | 51-55 | 3.8 |
Acosta Customer Service Score by Usage
Acosta's Customer Service score was rated the highest by customers who have used Acosta's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Acosta Customer Service Score by Industry
Acosta's Customer Service score was rated 2.7 stars by Consumer Goods industry customers.
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Acosta as an Employer
2.6/5
Acosta has a 2.6/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Acosta scored a 5 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Acosta would recommend the brand to a friend. ENPS measures how likely Acosta employees would recommend working at Acosta to a friend.
Net Promoter Score
5
NPS Score
| 41% | Promoters |
|---|---|
| 23% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 36% | Promoters |
|---|---|
| 15% | Passive |
| 49% | Detractors |
