
Alaska Airlines has been flying since 1932 and is notably recognized as a stand-out performer among domestic carriers in the United States. We provide an exceptional travel experience to our customers with an unwavering commitment to a safe and reliable operation and our award-winning customer service. We were born in a state where aviation is a way of life, not a choice, and where people help each other because they believe it's the right thing to do — not because they're supposed to. Much has changed over the years, but our unique heritage continues to serve as our compass point — our own magnetic "North." Our values have been a part of who we are since our early beginnings in the state of Alaska. We believe this combination of pride in our heritage and passion for our shared values has led to our success in setting the standard for genuine and caring service.
We're doing that by better aligning our company's vision, goals, and policies with our diversity and inclusion efforts. Through a solid infrastructure, leadership, and accountability we've already realized some great progress.
Besides getting paid, the “company mission” is the most important thing about their work for 67% of employees at Alaska Air Group. 25% of employees say that the main reason they stay at Alaska Air Group is because of the Alaska Air Group company mission. When asked to whom they feel the most loyal at work, 25% of employees said Alaska Air Group's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.