American Girl Culture | Comparably
American Girl is an American company that develops products and experiences that help girls grow up in a wholesome wa read more
EMPLOYEE
PARTICIPANTS
33
TOTAL
RATINGS
235

American Girl Company Culture

American Girl Culture

This score is derived from employee ratings & reviews
2.9/5
American Girl's Overall Culture is rated C-

Top Rated Culture Dimensions

American Girl CEO

Bottom 15%Bottom 15% of Similar Size Companies on Comparably
Barbarella Coates American Girl's CEO
Barbarella Coates
54 /100

Diversity at American Girl

Bottom 20%Bottom 20% of Similar Size Companies on Comparably
D

Diverse employees at American Girl have rated Team, CEO Rating, and Retention as the highest categories they have scored

Women at American Girl

Bottom 35%Bottom 35% of Similar Size Companies on Comparably
C-

Women at American Girl have rated Team, Retention, and Work Culture as the highest categories they have scored

American Girl eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 50%Top 50% of Similar Size Companies on Comparably

Recommend to a Friend?

0

American Girl employees are 0% more likely to recommend American Girl as a great place to work

38%Promoters
24%Passives
38%Detractors

Working at American Girl

Working at American Girl is rated below average by 33 employees, across various culture dimensions. American Girl employees rate Retention highest among all categories, and think that Leadership and Executive Team have the most room for improvement, putting American Girl’s culture in the Bottom 30% compared to similar sized companies on Comparably and in the Bottom 30% compared to other companies in Madison, WI. See below in detail how working at American Girl was rated by employees.

Overall Company Culture at American Girl

C-

Overall Company Culture at American Girl is rated C-

Last updated months ago

Bottom
30%

American Girl ranks in the Bottom 30% of other companies on Comparably with 1,001-5,000 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 33 Employees

View Results
0
20
40
60
80
100
Sales
65
Sales65

American Girl Employee Reviews

Out of 55 American Girl employee reviews, 57% were positive. The remaining 43% were constructive reviews with the goal of helping American Girl improve their work culture.

57%
43%
Positive Reviews57%
Constructive Feedback43%

Positive Reviews From American Girl Employees

  • What makes you most happy at work?
    Honestly, the children. I have fortunately been part of some memories made for kids getting their first dolls. It is refreshing to interact with kids who love the dolls, it takes you out of the stress behind the scenes.
  • What is the best part about your compensation package?
    Fair against current market rates
  • What did you like most about the interview process?
    Getting to know the brand

Constructive Feedback From American Girl Employees

  • What's going wrong and how can it be improved?
    Executive team especially Wade could use lot of coaching or shown the door
  • What needs to change to make the company culture better?
    New leadership and team building
  • What does the leadership team need to get better at?
    Communicating, leading, listening, caring, team building

American Girl Company Information

American Girl Company Overview

American Girl is an American company that develops products and experiences that help girls grow up in a wholesome wa

American Girl Mission, Vision & Values

American Girl Mission & Values

American Girl's mission is to be a trusted partner in building girls of strong character

HeadquarterMiddleton, WI
United States of America
Websitewww.americangirl.com
Founding Date1986
Tel(608)836-4848
Company StatusPrivate
  • Culture Video

American Girl Employees

33 employees at American Girl have reviewed American Girl across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 33 American Girl employees give their leadership a grade of D-, or Bottom 10% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at American Girl are mostly dissatisfied with their total compensation at American Girl, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at American Girl are generally satisfied with their team. 33 Participants grade the quality of their coworkers a B-. Less than half believe the meetings at American Girl are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at American Girl believe the environment at American Girl is positive. Most Participants believe the pace of work at American Girl is extremely fast. About 36% of the employees at American Girl work 8 hours or less, while 18% of them have an extremely long day - longer than twelve hours.

Overall, the employees at American Girl are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining American Girl - Employee Onboarding

The prevailing opinion from Comparably users in Madison, WI about their company is that it was somewhat prepared on their first day. Madison, WI employees concluded that their overall onboarding experience was positive. 73% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

American Girl KPIs and OKRs

At this moment no American Girl employees have provided insight into whether or not they clearly understand American Girl's KPIs and OKRs.

AnswerPercent
Yes0%
No100%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No0%
Are the KPIs/OKRs for your department clear?

American Girl CEO & Leadership

American Girl CEO - Barbarella Coates

Barbarella Coates American Girl's CEO
54 /100

Barbarella’s approval rate is lower compared to CEOs at similar sized companies, putting Barbarella in the Bottom 15% of all CEOs of similar-sized companies on Comparably, and in the Bottom 15% compared to CEOs of all other companies in Madison, WI. Barbarella Coates’s employees rank American Girl in the Top 25% for Retention, in the Top 40% for Team, and in the Top 50% for Outlook. Coates is generally unpopular with American Girl employees, but ranks especially low with employees with 3 to 6 Years experience. However, employees in the Sales department have a slightly more favorable view of the CEO.

American Girl Leadership

The American Girl Executive Team is rated a “D-” and led by CEO Barbarella Coates, VP Marketing Kathy Monetti, and Vice President Global Marketing Julia Prohaska

  • Barbarella Coates  CEO / President

    Barbarella Coates CEO / President

    Barbarella Coates serves as the CEO / President of American Girl.

  • Kathy Monetti VP Marketing

    Kathy Monetti serves as the VP Marketing of American Girl.

  • Julia Prohaska Vice President Global Marketing

    Julia Prohaska serves as the Vice President Global Marketing of American Girl. Julia started at American Girl in Feb of... read more

  • Wade Opland Head of Global Retail

    Wade Opland serves as the Head of Global Retail of American Girl. Wade started at American Girl in Mar of 2014. Wade... read more

  • Gina Beebe VP Design & Development

    Gina Beebe serves as the VP Design & Development of American Girl.

American Girl Salaries

How much does American Girl pay?

How much do people at American Girl get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at American Girl is $117,232, or $56 per hour, while the estimated median salary is $116,542, or $56 per hour.

At American Girl, the highest paid job is a Director of Sales at $208,372 annually and the lowest is a CS Rep at $46,374 annually. Average American Girl salaries by department include: Marketing at $104,207, Product at $152,004, Engineering at $132,731, and HR at $110,402. Half of American Girl salaries are above $116,542.

12 employees at American Girl rank their Compensation in the Bottom 25% of similar sized companies in the US (based on 34 ratings) while 11 employees at American Girl rank their Perks And Benefits in the Bottom 20% of similar sized companies in the US (based on 11 ratings).

Last updated months ago.

1st Percentile
$68k
$68k1st Percentile
17th Percentile
$89k
$89k17th Percentile
33rd Percentile
$116k
$116k33rd Percentile
50th Percentile
$171k
$171k50th Percentile
67th Percentile
$226k
$226k67th Percentile
83rd Percentile
$244k
$244k83rd Percentile
100th Percentile
$286k
$286k100th Percentile
$117,232*
Average Compensation
$116,542*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

American Girl Salaries by Department

Explore American Girl Salaries

Diversity & Inclusion at American Girl

Diverse employees at American Girl score the company 55/100 across various culture categories, placing American Girl in the Bottom 20% of companies on Comparably with 1,001-5,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at American Girl across various culture dimensions.

Ranked Culture the Highest

Women 65/100
Department - Sales
Men N/A/100
Diverse Employees N/A/100

Ranked Culture the Lowest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

American Girl Perks & Benefits

Financial Benefits

  • 401K / Retirement Plan

American Girl PTO

American Girl PTO policy is a critical component of the benefits package offered to employees.

AnswerPercent
Flex Time0%
Vacation Policy0%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo0%
$1000 -$1500/mo0%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

American Girl Careers

American Girl Jobs

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Let American Girl Know You Want To Work There

Overview of Candidates Interested in American Girl on Comparably

Candidates By Department

HR
50%
Sales
50%

Candidates By Location

Chicago
50%
Gilbert
50%

Frequently Asked Questions regarding American Girl

Who is the CEO of American Girl?

American Girl CEO is Barbarella Coates, their score by employees is 54

What is the salary for UI/UX Designer in American Girl?

UI/UX Designer average salary in the US is 101k

What are the salaries in the Business Development in American Girl?

The average salaries for Business Development in American Girl is 116k

What are the benefits at American Girl?

American Girl perks and benefits are 401K / Retirement Plan

Who is American Girl leadership?

Kathy Monetti, Julia Prohaska & Wade Opland are part of American Girl leadership, Barbarella Coates is the CEO

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