


Diverse employees at American Girl have rated Team, CEO Rating, and Retention as the highest categories they have scored
Women at American Girl have rated Team, Retention, and Work Culture as the highest categories they have scored
American Girl employees are 0% more likely to recommend American Girl as a great place to work
| 38% | Promoters |
|---|---|
| 24% | Passives |
| 38% | Detractors |
Working at American Girl is rated below average by 33 employees, across various culture dimensions. American Girl employees rate Retention highest among all categories, and think that Leadership and Executive Team have the most room for improvement, putting American Girl’s culture in the Bottom 30% compared to similar sized companies on Comparably and in the Bottom 30% compared to other companies in Madison, WI. See below in detail how working at American Girl was rated by employees.
Overall Company Culture at American Girl is rated C-
Last updated months ago
American Girl ranks in the Bottom 30% of other companies on Comparably with 1,001-5,000 Employees for Overall Company Culture Score
Out of 55 American Girl employee reviews, 57% were positive. The remaining 43% were constructive reviews with the goal of helping American Girl improve their work culture.
| Positive Reviews | 57% |
|---|---|
| Constructive Feedback | 43% |
What makes you most happy at work?Honestly, the children. I have fortunately been part of some memories made for kids getting their first dolls. It is refreshing to interact with kids who love the dolls, it takes you out of the stress behind the scenes.
What is the best part about your compensation package?Fair against current market rates
What did you like most about the interview process?Getting to know the brand
What's going wrong and how can it be improved?Executive team especially Wade could use lot of coaching or shown the door
What needs to change to make the company culture better?New leadership and team building
What does the leadership team need to get better at?Communicating, leading, listening, caring, team building
American Girl is an American company that develops products and experiences that help girls grow up in a wholesome wa
American Girl's mission is to be a trusted partner in building girls of strong character
| Headquarter | Middleton, WI United States of America |
|---|---|
| Website | www.americangirl.com |
| Founding Date | 1986 |
| Tel | (608)836-4848 |
| Company Status | Private |

33 employees at American Girl have reviewed American Girl across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 33 American Girl employees give their leadership a grade of D-, or Bottom 10% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at American Girl are mostly dissatisfied with their total compensation at American Girl, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at American Girl are generally satisfied with their team. 33 Participants grade the quality of their coworkers a B-. Less than half believe the meetings at American Girl are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at American Girl believe the environment at American Girl is positive. Most Participants believe the pace of work at American Girl is extremely fast. About 36% of the employees at American Girl work 8 hours or less, while 18% of them have an extremely long day - longer than twelve hours.
Overall, the employees at American Girl are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from Comparably users in Madison, WI about their company is that it was somewhat prepared on their first day. Madison, WI employees concluded that their overall onboarding experience was positive. 73% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At this moment no American Girl employees have provided insight into whether or not they clearly understand American Girl's KPIs and OKRs.
Barbarella’s approval rate is lower compared to CEOs at similar sized companies, putting Barbarella in the Bottom 15% of all CEOs of similar-sized companies on Comparably, and in the Bottom 15% compared to CEOs of all other companies in Madison, WI. Barbarella Coates’s employees rank American Girl in the Top 25% for Retention, in the Top 40% for Team, and in the Top 50% for Outlook. Coates is generally unpopular with American Girl employees, but ranks especially low with employees with 3 to 6 Years experience. However, employees in the Sales department have a slightly more favorable view of the CEO.
The American Girl Executive Team is rated a “D-” and led by CEO Barbarella Coates, VP Marketing Kathy Monetti, and Vice President Global Marketing Julia Prohaska
Barbarella Coates CEO / President
Barbarella Coates serves as the CEO / President of American Girl.
Kathy Monetti VP Marketing
Kathy Monetti serves as the VP Marketing of American Girl.
Julia Prohaska Vice President Global Marketing
Julia Prohaska serves as the Vice President Global Marketing of American Girl. Julia started at American Girl in Feb of... read more
Wade Opland Head of Global Retail
Wade Opland serves as the Head of Global Retail of American Girl. Wade started at American Girl in Mar of 2014. Wade... read more
Gina Beebe VP Design & Development
Gina Beebe serves as the VP Design & Development of American Girl.
How much do people at American Girl get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at American Girl is $117,232, or $56 per hour, while the estimated median salary is $116,542, or $56 per hour.
At American Girl, the highest paid job is a Director of Sales at $208,372 annually and the lowest is a CS Rep at $46,374 annually. Average American Girl salaries by department include: Marketing at $104,207, Product at $152,004, Engineering at $132,731, and HR at $110,402. Half of American Girl salaries are above $116,542.
12 employees at American Girl rank their Compensation in the Bottom 25% of similar sized companies in the US (based on 34 ratings) while 11 employees at American Girl rank their Perks And Benefits in the Bottom 20% of similar sized companies in the US (based on 11 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $68k | $68k | 1st Percentile |
17th Percentile $89k | $89k | 17th Percentile |
33rd Percentile $116k | $116k | 33rd Percentile |
50th Percentile $171k | $171k | 50th Percentile |
67th Percentile $226k | $226k | 67th Percentile |
83rd Percentile $244k | $244k | 83rd Percentile |
100th Percentile $286k | $286k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at American Girl score the company 55/100 across various culture categories, placing American Girl in the Bottom 20% of companies on Comparably with 1,001-5,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at American Girl across various culture dimensions.
American Girl PTO policy is a critical component of the benefits package offered to employees.

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Candidates By Department
HR | 50% | |
|---|---|---|
Sales | 50% |
Candidates By Location
Chicago | 50% | |
|---|---|---|
Gilbert | 50% |
Who is the CEO of American Girl?
American Girl CEO is Barbarella Coates, their score by employees is 54
What is the salary for UI/UX Designer in American Girl?
UI/UX Designer average salary in the US is 101k
What are the salaries in the Business Development in American Girl?
The average salaries for Business Development in American Girl is 116k
What are the benefits at American Girl?
American Girl perks and benefits are 401K / Retirement Plan
Who is American Girl leadership?
Kathy Monetti, Julia Prohaska & Wade Opland are part of American Girl leadership, Barbarella Coates is the CEO