
Mission Statements and Vision Statements are written for customers and employees of corporations. A Mission Statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose, identity, values and principle business aims. The definition for a Vision Statement is a sentence or short paragraph providing a broad, aspirational image of the future.
At American Greetings, we believe that good corporate governance goes a long way toward building and maintaining public trust. Our employees are guided by our values to be safe, maintain the highest integrity, treat everyone with dignity and respect, focus on our customers and be excellent in all we do.
American Greetings' mission, vision & values motivate 100% of American Greetings employees. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.