Aprimo Competitors | Comparably
Comparably
Aprimo
Aprimo provides an enterprise marketing management solution that enables businesses to implement and manage online marketing activities. read more
EMPLOYEE
PARTICIPANTS
15
TOTAL
RATINGS
169

Aprimo Competitors

Aprimo competitors include Invoca, LiveIntent, Inc., Marketo and Bulldog. Aprimo ranks 2nd in CEO Score on Comparably vs its competitors. See below how Aprimo compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
2nd
eNPS Rank
3rd
Gender Rank
N/A
Diversity Rank
N/A
Product Quality
4th
NPS Rank
4th
Pricing Rank
4th
Customer Service
4th

See Aprimo Culture vs Competitors:

Aprimo Competitors
RankCompanyScore
1Invoca87
2LiveIntent, Inc.77
3Marketo67
4Aprimo64

Aprimo Competitors at a Glance

CEO Ratings Comparison

Aprimo's CEO Score Ranks 2nd

12 Employees at Aprimo rate John S a 73 out of 100, which ranks them 2nd below Invoca's CEO,Gregg Johnson. Last rating was a month ago.

  1. 1st
    Gregg Johnson Invoca's CEO
    Gregg Johnson
    Invoca
    91
    out of 100

    18 Employees at Invoca rate Gregg Johnson a 91 out of 100, which ranks them 1st out of Aprimo's competitors. Last rating was months ago.

  2. 2nd
    John S Aprimo's CEO
    John S
    Aprimo
    73
    out of 100
  3. 3rd
    Matthew Keiser LiveIntent, Inc. CEO
    Matthew Keiser
    LiveIntent, Inc.
    71
    out of 100

    12 Employees at LiveIntent, Inc. rate Matthew Keiser a 71 out of 100, which ranks them 3rd out of Aprimo's competitors. Last rating was months ago.

  4. 4th
    Steve Lucas Marketo's CEO
    Steve Lucas
    Marketo
    68
    out of 100

    28 Employees at Marketo rate Steve Lucas a 68 out of 100, which ranks them 4th out of Aprimo's competitors. Last rating was a month ago.

CEO Ratings Comparison
RankCEOCompany Score
1Gregg JohnsonInvoca91
2John SAprimo73
3Matthew KeiserLiveIntent, Inc.71
4Steve LucasMarketo68
Product Quality Score Comparison

Aprimo Ranks 4th in Product Quality Score

6 Customers rate Aprimo's Product Quality Score a 2.8/5, which ranks it 4th against its competitors, below LiveIntent, Inc..

  1. 1st
    Invoca
    4.4 / 5
  2. 2nd
    Marketo
    4.1 / 5
  3. 3rd
    LiveIntent, Inc.
    4 / 5
  4. 4th
    Aprimo
    2.8 / 5
Product Quality Score Comparison
RankCompany Score
1Invoca89
2Marketo82
3LiveIntent, Inc.80
4Aprimo56
NPS Comparison

Aprimo Ranks 4th in Net Promoter Score

7 Customers rate Aprimo's Net Promoter Score a -57, which ranks it 4th against its competitors, below Marketo. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Aprimo to a friend?”.

  1. 1st
    Invoca
    52
  2. 2nd
    LiveIntent, Inc.
    34
  3. 3rd
    Marketo
    25
  4. 4th
    Aprimo
    -57
NPS Comparison
RankCompany Score
1Invoca52
2LiveIntent, Inc.34
3Marketo25
4Aprimo-57
Pricing Score Comparison

Aprimo Ranks 4th in Pricing Score

3 Customers rate Aprimo's Pricing Score a 2.6/5, which ranks it 4th against its competitors, below LiveIntent, Inc..

  1. 1st
    Invoca
    4 / 5
  2. 2nd
    Marketo
    3.8 / 5
  3. 3rd
    LiveIntent, Inc.
    3.5 / 5
  4. 4th
    Aprimo
    2.6 / 5
Pricing Score Comparison
RankCompany Score
1Invoca80
2Marketo77
3LiveIntent, Inc.70
4Aprimo53
Customer Service Comparison

Aprimo Ranks 4th in Customer Service

3 Customers rate Aprimo's Customer Service a 2.6/5, which ranks it 4th against its competitors, below Marketo.

  1. 1st
    LiveIntent, Inc.
    4 / 5
  2. 2nd
    Invoca
    3.9 / 5
  3. 3rd
    Marketo
    3.5 / 5
  4. 4th
    Aprimo
    2.6 / 5
Customer Service Comparison
RankCompany Score
1LiveIntent, Inc.80
2Invoca78
3Marketo70
4Aprimo53
Overall Culture Score Comparison

Aprimo Ranks 4th in Overall Culture Score

15 Employees rate Aprimo's Overall Culture a 64/100, which ranks it 4th against its competitors, below Marketo. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    Invoca
    87 / 100
  2. 2nd
    LiveIntent, Inc.
    77 / 100
  3. 3rd
    Marketo
    67 / 100
  4. 4th
    Aprimo
    64 / 100
Overall Culture Score Comparison
RankCompany Score
1Invoca87
2LiveIntent, Inc.77
3Marketo67
4Aprimo64
eNPS Comparison

Aprimo Ranks 3rd in Employee Net Promoter Score

12 Employees rate Aprimo's Employee Net Promoter Score a 9, which ranks it 3rd against its competitors, below LiveIntent, Inc.. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Aprimo to a friend?”.

  1. 1st
    Invoca
    61
  2. 2nd
    LiveIntent, Inc.
    20
  3. 3rd
    Aprimo
    9
  4. 4th
    Marketo
    -31
eNPS Comparison
RankCompany eNPS
1Invoca61
2LiveIntent, Inc.20
3Aprimo9
4Marketo-31
Gender Score Comparison
Not Enough Ratings To Rank Aprimo
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Diversity Score Comparison
Not Enough Ratings To Rank Aprimo
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