Aprimo vs Marketo | Comparably
VS
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Aprimo
EMPLOYEE
PARTICIPANTS
15
TOTAL
RATINGS
169
Marketo Claimed Company
EMPLOYEE
PARTICIPANTS
38
TOTAL
RATINGS
375

Aprimo vs Marketo

Compare Aprimo versus Marketo for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 15 employees and customers of Aprimo and 38 employees and customers of Marketo.

Aprimo

Aprimo's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Aprimo.

Marketo

Marketo's brand is ranked #230 in the list of Global Top 1000 Brands, as rated by customers of Marketo.


2.8/5
Product Quality
4.1/5
2.6/5
Pricing
3.8/5
2.6/5
Customer Service
3.5/5
-57
NPS Score
14%Promoters
15%Passive
71%Detractors
25
NPS Score
54%Promoters
17%Passive
29%Detractors

Net Promoter Score
Winner by 82


See how Aprimo compares to its competitors

Working at Aprimo vs Working at Marketo

John S Aprimo's CEO
73 / 100

CEO Rating
Winner by 5%

68 / 100

CEO Rating

Aprimo

Aprimo doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Marketo

Employees at Marketo rate their CEO, Steve Lucas, 68/100. This score is 5% lower than the scores of Aprimo's CEO, John S. Employees in the Engineering and Sales departments rate Steve Lucas the highest.


CEO Score 73
CEO Score
CEO Score 68
Overall Culture 64
Overall Culture
Overall Culture 67
9
eNPS
-31
Gender Score N/A
Gender Score
Gender Score 67
Diversity Score N/A
Diversity Score
Diversity Score 64
Perk And Benefits 63
Perk And Benefits
Perk And Benefits 70
Professional Dev. N/A
Professional Dev.
Professional Dev. 65

Overall Culture at Aprimo vs Marketo

64
/ 100
Aprimo

Employees at Aprimo rate their Overall Culture a 64/100.

67
/ 100
Marketo

Employees at Marketo rate their Overall Culture a /100, with Engineering and Sales as the two departments that rate their experience the highest.

Overall Culture
Winner by 3%

  • Aprimo64
  • Marketo

Employee Net Promoter Score at Aprimo vs Marketo

9
eNPS
Aprimo
5 Promoters 42%
3 Passives 25%
4 Detractors 33%

Employee Net Promoter Score
Winner by 40%

-31
eNPS
Marketo
7 Promoters 30%
2 Passives 9%
14 Detractors 61%
  • Aprimo8
  • Marketo

Gender Score at Aprimo vs Marketo

?
Not enough ratings
Aprimo

Aprimo doesn't have enough ratings to calculate Gender Score ratings.

Know someone that works there? Invite them to rate their experience.

?
Not enough ratings
Marketo

Employees at Marketo rate their Gender Score a /100, with Sales as the department that rate their experience the highest.

Gender Score
Winner

  • Marketo67

Diversity Score at Aprimo vs Marketo

?
Not enough ratings
Aprimo

Aprimo doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

?
Not enough ratings
Marketo

Employees at Marketo rate their Diversity Score a /100, with Sales as the department that rate their experience the highest.

Diversity Score
Winner

  • Marketo64

Perk and Benefits Score at Aprimo vs Marketo

63
/ 100
Aprimo

Employees at Aprimo rate their Perk and Benefits Score a 63/100.

70
/ 100
Marketo

Employees at Marketo rate their Perk and Benefits Score a /100, with Sales as the department that rate their experience the highest.

Perk and Benefits Score
Winner by 7%

  • Aprimo62
  • Marketo

Professional Development Score at Aprimo vs Marketo

?
Not enough ratings
Aprimo

Aprimo doesn't have enough ratings to calculate Professional Development Score ratings.

Know someone that works there? Invite them to rate their experience.

?
Not enough ratings
Marketo

Employees at Marketo rate their Professional Development Score a /100, with Sales as the department that rate their experience the highest.

Professional Development Score
Winner

  • Marketo64

Leadership Culture Ratings vs Marketo

Aprimo tied with Marketo on Leadership Culture Ratings vs Marketo Ratings based on looking at 140 ratings from employees of the two companies. Ratings come from the answers to questions like "Does Your Boss Hurt Your Company Culture?" and "Do you approve of your CEOs management style?".

  • Aprimo63
  • Marketo

Compensation Culture Ratings vs Marketo

Aprimo rates % lower than Marketo on Compensation Culture Ratings vs Marketo Ratings based on looking at 104 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "Are you satisfied with your stock/equity compensation?".

  • Aprimo68
  • Marketo

Team Culture Ratings vs Marketo

Aprimo
79 / 100

Team Culture Ratings vs Marketo
Winner by 7%

Aprimo rates % higher than Marketo on Team Culture Ratings vs Marketo Ratings based on looking at 74 ratings from employees of the two companies. Ratings come from the answers to questions like "What do your coworkers need to improve and how could you work together better?" and "What are some of the best things about your team?".

  • Aprimo80
  • Marketo

Environment Culture Ratings vs Marketo

Aprimo rates % lower than Marketo on Environment Culture Ratings vs Marketo Ratings based on looking at 75 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "Does someone you work with closely, make you want to quit your job?".

  • Aprimo68
  • Marketo

Sentiment Culture Ratings vs Marketo

Aprimo rates % lower than Marketo on Sentiment Culture Ratings vs Marketo Ratings based on looking at 81 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you typically excited about going to work each day?" and "What would you most like to see improved at your company?".

  • Aprimo66
  • Marketo

See how Aprimo compares to its competitors