Aprimo

EMPLOYEE PARTICIPANTS: 15

TOTAL RATINGS: 169

Marketo Claimed Company

EMPLOYEE PARTICIPANTS: 38

TOTAL RATINGS: 375

Aprimo vs Marketo

Compare Aprimo versus Marketo for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 15 employees and customers of Aprimo and 38 employees and customers of Marketo.

Aprimo

Aprimo's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Aprimo.

Marketo

Marketo's brand is ranked #230 in the list of Global Top 1000 Brands, as rated by customers of Marketo.

2.8/5

Product Quality

4.1/5

2.6/5

Pricing

3.8/5

2.6/5

Customer Service

3.5/5

-57

NPS Score

14%	Promoters
15%	Passive
71%	Detractors

NPS Score

54%	Promoters
17%	Passive
29%	Detractors

Net Promoter Score
Winner by 82

See how Aprimo compares to its competitors

See how Marketo compares to its competitors

Working at Aprimo vs Working at Marketo

73 / 100

CEO Rating
Winner by 5%

Steve Lucas

68 / 100

CEO Rating

Aprimo

Aprimo doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Marketo

Employees at Marketo rate their CEO, Steve Lucas, 68/100. This score is 5% lower than the scores of Aprimo's CEO, John S. Employees in the Engineering and Sales departments rate Steve Lucas the highest.

CEO Score 73

CEO Score

CEO Score 68

Overall Culture 64

Overall Culture

Overall Culture 67

eNPS

-31

Gender Score N/A

Gender Score

Gender Score 67

Diversity Score N/A

Diversity Score

Diversity Score 64

Perk And Benefits 63

Perk And Benefits

Perk And Benefits 70

Professional Dev. N/A

Professional Dev.

Professional Dev. 65

Overall Culture at Aprimo vs Marketo

/ 100

Aprimo

Employees at Aprimo rate their Overall Culture a 64/100.

/ 100

Marketo

Employees at Marketo rate their Overall Culture a /100, with Engineering and Sales as the two departments that rate their experience the highest.

Overall Culture
Winner by 3%

Aprimo64
Marketo

Employee Net Promoter Score at Aprimo vs Marketo

eNPS

Aprimo

5 Promoters 42%

3 Passives 25%

4 Detractors 33%

Employee Net Promoter Score
Winner by 40%

-31

eNPS

Marketo

7 Promoters 30%

2 Passives 9%

14 Detractors 61%

Aprimo8
Marketo

Gender Score at Aprimo vs Marketo

Not enough ratings

Aprimo

Aprimo doesn't have enough ratings to calculate Gender Score ratings.

Know someone that works there? Invite them to rate their experience.

Not enough ratings

Marketo

Employees at Marketo rate their Gender Score a /100, with Sales as the department that rate their experience the highest.

Gender Score
Winner

Marketo67

Diversity Score at Aprimo vs Marketo

Not enough ratings

Aprimo

Aprimo doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

Not enough ratings

Marketo

Employees at Marketo rate their Diversity Score a /100, with Sales as the department that rate their experience the highest.

Diversity Score
Winner

Marketo64

Perk and Benefits Score at Aprimo vs Marketo

/ 100

Aprimo

Employees at Aprimo rate their Perk and Benefits Score a 63/100.

/ 100

Marketo

Employees at Marketo rate their Perk and Benefits Score a /100, with Sales as the department that rate their experience the highest.

Perk and Benefits Score
Winner by 7%

Aprimo62
Marketo

Professional Development Score at Aprimo vs Marketo

Not enough ratings

Aprimo

Aprimo doesn't have enough ratings to calculate Professional Development Score ratings.

Know someone that works there? Invite them to rate their experience.

Not enough ratings

Marketo

Employees at Marketo rate their Professional Development Score a /100, with Sales as the department that rate their experience the highest.

Professional Development Score
Winner

Marketo64

Leadership Culture Ratings vs Marketo

Tied

Aprimo tied with Marketo on Leadership Culture Ratings vs Marketo Ratings based on looking at 140 ratings from employees of the two companies. Ratings come from the answers to questions like "Does Your Boss Hurt Your Company Culture?" and "Do you approve of your CEOs management style?".

Aprimo63
Marketo

Compensation Culture Ratings vs Marketo

Aprimo rates % lower than Marketo on Compensation Culture Ratings vs Marketo Ratings based on looking at 104 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "Are you satisfied with your stock/equity compensation?".

Aprimo68
Marketo

Team Culture Ratings vs Marketo

Aprimo

79 / 100

Team Culture Ratings vs Marketo
Winner by 7%

Marketo

72 / 100

Aprimo rates % higher than Marketo on Team Culture Ratings vs Marketo Ratings based on looking at 74 ratings from employees of the two companies. Ratings come from the answers to questions like "What do your coworkers need to improve and how could you work together better?" and "What are some of the best things about your team?".

Aprimo80
Marketo

Environment Culture Ratings vs Marketo

Aprimo rates % lower than Marketo on Environment Culture Ratings vs Marketo Ratings based on looking at 75 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "Does someone you work with closely, make you want to quit your job?".

Aprimo68
Marketo

Sentiment Culture Ratings vs Marketo

Aprimo rates % lower than Marketo on Sentiment Culture Ratings vs Marketo Ratings based on looking at 81 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you typically excited about going to work each day?" and "What would you most like to see improved at your company?".

Aprimo66
Marketo