-45
NPS
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Aprimo
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About Aprimo's Brand
Aprimo provides an enterprise marketing management solution that enables businesses to implement and manage online marketing activities. Among its major competitors, Aprimo is ranked in 4th place for NPS while Invoca is 1st, and LiveIntent, Inc. is 2nd.
Brand at a Glance
54%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service
Aprimo CMO
Aprimo Ranking
- #4 / 4 of its competitors
Aprimo NPS
Aprimo's Net Promoter Score (NPS) is a -45 with 22% Promoters, 11% Passives, and 67% Detractors. Net Promoter Score tracks whether Aprimo's customers would recommend using the product based on a scale of -100 to 100.
Aprimo Overall NPS
| 22% | Promoters |
|---|---|
| 11% | Passives |
| 67% | Detractors |
Aprimo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 0 | Aug 2020 | 0 |
Dec 2020 -25 | Dec 2020 | -25 |
Jul 2022 -51 | Jul 2022 | -51 |
Dec 2022 -57 | Dec 2022 | -57 |
Jan 2026 -63 | Jan 2026 | -63 |
Feb 2026 -44 | Feb 2026 | -44 |
How Other Brands Compare
Aprimo is ranked #4 for NPS among its competitors. Invoca and LiveIntent, Inc. come in first and second, with Marketo coming in at third.
Aprimo |  Marketo |  Invoca |  LiveIntent, Inc. | |
| Global Ranking | #- | #230 | #- | #- |
| NPS | -45 | 25 | 52 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $350.00M | $200.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aprimo NPS by Gender
Aprimo's NPS was rated -34 by Female customers on Comparably.
Female
-34
Aprimo's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Male
N/A
Aprimo's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Aprimo NPS by Ethnicity
Aprimo's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Aprimo NPS by Usage
Aprimo's NPS was rated 0 points by customers who have used Aprimo's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 0 | 5 to 10 Years | 0 |
Aprimo NPS vs. Competitors
Compared to its competitors, Aprimo's NPS is rated right below Bulldog.
| COMPANY | NPS Score | |
|---|---|---|
| Invoca | 52 |
| LiveIntent, Inc. | 34 |
| Marketo | 25 |
| Bulldog | N/A |
| Aprimo | -45 |
Aprimo Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of Aprimo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Aprimo Customer Loyalty Score by Gender
Aprimo's Customer Loyalty score was rated 40 by Female customers on Comparably.
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Female
40%
Yes
Male
N/A
Yes
Aprimo Customer Loyalty Score by Ethnicity
Aprimo's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.
% who answered "Yes"
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40
out of 100
Caucasian
Aprimo Customer Loyalty vs. Competitors
Compared to its competitors, Aprimo's Customer Loyalty score is rated right above Bulldog, and is preceded by Marketo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Invoca | 100% |
| LiveIntent, Inc. | 100% |
| Marketo | 82% |
| Aprimo | 54% |
| Bulldog | N/A |
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Aprimo Product Quality
3/5
Aprimo has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Aprimo Product Information
Aprimo serves markets in the United States. Aprimo supports Web devices and offers products for medium and large sized businesses.
Aprimo’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Aprimo's product the highest.
- Website
- http://www.aprimo.com
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Enterprise
SaaS
Languages Supported
English
Quick Insights into Aprimo Product Quality
Aprimo's Product Quality score was rated highest by customers from the Banking and Financial Services industry.
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Ranked Aprimo Product Quality the Highest
Aprimo Product Quality Score by Gender
Aprimo's Product Quality score was rated 2 by Female customers on Comparably.
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Female
2/5
Male
N/A
Aprimo Product Quality Score by Ethnicity
Aprimo's Product Quality score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Aprimo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Aprimo Product Quality Score by Industry
Aprimo's Product Quality score was rated 3.5 stars by Banking and Financial Services industry customers.
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Aprimo Product Quality vs. Competitors
Compared to its competitors, Aprimo's Product Quality score is rated right above Bulldog, and is preceded by LiveIntent, Inc..
| COMPANY | Product Quality Score | |
|---|---|---|
| Invoca | 4.4/5 |
| Marketo | 4.1/5 |
| LiveIntent, Inc. | 4/5 |
| Aprimo | 3/5 |
| Bulldog | N/A |
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Aprimo Pricing
Aprimo ROI & Value For Money
2.9/5
Aprimo has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Aprimo Pricing Plans
Aprimo has a pricing structure that accommodates medium and large businesses.
Who Uses Aprimo?
Medium Businesses
Large Enterprises
Quick Insights into Aprimo ROI
Aprimo's ROI score was rated highest by Caucasian customers.
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Ranked Aprimo ROI the Highest
Aprimo ROI Score by Gender
Aprimo's ROI score was rated 2 by Female customers on Comparably.
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Female
2/5
Male
N/A
Aprimo ROI Score by Ethnicity
Aprimo's ROI score was rated 2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Aprimo Pricing vs. Competitors
Compared to its competitors, Aprimo's ROI score is rated right above Bulldog, and is preceded by LiveIntent, Inc..
| COMPANY | Pricing Score | |
|---|---|---|
| Invoca | 4/5 |
| Marketo | 3.8/5 |
| LiveIntent, Inc. | 3.5/5 |
| Aprimo | 2.9/5 |
| Bulldog | N/A |
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Aprimo Customer Satisfaction (CSAT)
Aprimo Customer Satisfaction (CSAT) Score
25 / 100
Aprimo has an overall Customer Satisfaction score of 25 rated by its users and customers.
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Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Aprimo Customer Satisfaction
Aprimo's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Aprimo Customer Satisfaction the Highest
Aprimo Customer Satisfaction Score by Gender
Aprimo's Customer Satisfaction score was rated 33 by Female customers on Comparably.
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33 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Aprimo Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Aprimo's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Aprimo Customer Satisfaction vs. Competitors
Compared to its competitors, Aprimo's Customer Satisfaction score is rated right above Bulldog, and is preceded by Marketo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Invoca | 100% |
| LiveIntent, Inc. | 100% |
| Marketo | 76% |
| Aprimo | 25% |
| Bulldog | 0% |
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Aprimo Customer Service
2.9/5
Aprimo has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Aprimo's Customer Service
Address
900 East 96th Street, Suite 400, Indianapolis, IN
Website
http://www.aprimo.com
Phone Number
317-803-4300
Quick Insights into Aprimo Customer Service
Aprimo's Customer Service score was rated highest by Caucasian customers.
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Ranked Aprimo Customer Service the Highest
Aprimo Customer Service Score by Gender
Aprimo's Customer Service score was rated 2 by Female customers on Comparably.
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Female
2/5
Male
N/A
Aprimo Customer Service Score by Ethnicity
Aprimo's Customer Service score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Aprimo.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Aprimo Customer Service vs. Competitors
Compared to its competitors, Aprimo's Customer Service score is rated right above Bulldog, and is preceded by Marketo.
| COMPANY | Customer Service Score | |
|---|---|---|
| LiveIntent, Inc. | 4/5 |
| Invoca | 3.9/5 |
| Marketo | 3.5/5 |
| Aprimo | 2.9/5 |
| Bulldog | N/A |
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Consumer vs. Employees
Aprimo scored a -45 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Aprimo would recommend the brand to a friend. ENPS measures how likely Aprimo employees would recommend working at Aprimo to a friend.
Net Promoter Score
-45
NPS Score
| 22% | Promoters |
|---|---|
| 11% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 42% | Promoters |
|---|---|
| 25% | Passive |
| 33% | Detractors |
