Aprimo Culture | Comparably
Aprimo provides an enterprise marketing management solution that enables businesses to implement and manage online marketing activities. read more
EMPLOYEE
PARTICIPANTS
15
TOTAL
RATINGS
169

Aprimo Company Culture

Aprimo Culture

This score is derived from employee ratings & reviews
3.0/5
Aprimo's Overall Culture is rated C-

Top Rated Culture Dimensions

Aprimo CEO

Top 25%Top 25% of Similar Size Companies on Comparably
John S Aprimo's CEO
John S
73 /100

Diversity at Aprimo

Women at Aprimo

Aprimo eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 40%Top 40% of Similar Size Companies on Comparably

Recommend to a Friend?

9

Aprimo employees are 9% more likely to recommend Aprimo as a great place to work

42%Promoters
25%Passives
33%Detractors

Working at Aprimo

Working at Aprimo is rated below average by 15 employees, across various culture dimensions. Aprimo employees rate Team highest among all categories, and think that Executive Team and Happiness have the most room for improvement, putting Aprimo’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Bottom 40% compared to other companies in Indianapolis, IN. See below in detail how working at Aprimo was rated by employees.

Overall Company Culture at Aprimo

C-

Overall Company Culture at Aprimo is rated C-

Last updated a month ago

Bottom
35%

Aprimo ranks in the Bottom 35% of other companies on Comparably with 10,000+ Employees for Overall Company Culture Score

Aprimo Employee Reviews

Out of 6 Aprimo employee reviews, 75% were positive. The remaining 25% were constructive reviews with the goal of helping Aprimo improve their work culture.

75%
25%
Positive Reviews75%
Constructive Feedback25%

Positive Reviews From Aprimo Employees

  • What is most positive about the culture and environment at your company?
    The company is very international. The culture mix is great.
  • What are some of the best things about your team?
    People are pulling their weight in their position and are knowledgeable.
  • What do you like best about the leadership team?
    The leadership team aligns the company by embracing modern business methodologies, hence creating transparency in the company about the goals and paths towards the goals.

Constructive Feedback From Aprimo Employees

  • What does the leadership team need to get better at?
    make the workplace a less toxic environment

Aprimo Company Information

Aprimo Company Overview

Aprimo provides an enterprise marketing management solution that enables businesses to implement and manage online marketing activities.

Aprimo Mission, Vision & Values

Aprimo Mission Statement

Mission Statement. The goal of Aprimo Academy is to inspire and educate our clients, alliances, and employees with a host of self-taught and instructor-led curriculums. Our mission is to provide efficient and intelligent learning that increases the value of marketers in their organization.

Aprimo Values

Core Values. We have dedicated ourselves to driving the success of each and every customer. We foster an environment of continuous innovation and creativity while focusing on delivering excellence. We commit Team Aprimo, our customers, and alliances to the highest standards of integrity and ethics.

Headquarter900 East 96th Street, Suite 400
Indianapolis, IN
United States of America
Websitewww.aprimo.com
Founding Date1998
Tel317-803-4300
Company StatusPrivate

Aprimo Competitors

Aprimo competitors include Invoca, LiveIntent, Inc., and Marketo. Aprimo ranks 4th in Overall Culture Score on Comparably vs its competitors. See below how Aprimo compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    Invoca's Logo
    Invoca
    4.3/5
  2. #2
    LiveIntent, Inc. Logo
    LiveIntent, Inc.
    3.7/5
  3. #3
    Marketo's Logo
    Marketo
    3.4/5
  4. #4
    Aprimo's Logo
    Aprimo
    3.0/5
  • Culture Video

Aprimo Employees

15 employees at Aprimo have reviewed Aprimo across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was a month ago.

Overall, the 15 Aprimo employees give their leadership a grade of C, or Bottom 40% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Aprimo are generally satisfied with their total compensation at Aprimo, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Aprimo are pleased with their team. 15 Participants grade the quality of their coworkers an A-. The majority believe the meetings at Aprimo are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Aprimo believe the environment at Aprimo is positive. Most Participants believe the pace of work at Aprimo is extremely fast. About 50% of the employees at Aprimo work 8 hours or less.

Overall, the employees at Aprimo are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining Aprimo - Employee Onboarding

The prevailing opinion from Comparably users in Indianapolis, IN about their company is that it was prepared on their first day. Indianapolis, IN employees concluded that their overall onboarding experience was positive. 74% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Aprimo KPIs and OKRs

At this moment no Aprimo employees have provided insight into whether or not they clearly understand Aprimo's KPIs and OKRs.

AnswerPercent
Yes0%
No100%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No0%
Are the KPIs/OKRs for your department clear?

Aprimo CEO & Leadership

Aprimo CEO - John S

John S Aprimo's CEO
73 /100

John’s approval rate is in the Top 25% of all CEOs of similar-sized companies on Comparably, and in the Top 25% compared to the CEOs of all other companies in Indianapolis, IN. Aprimo’s CEO is highly regarded especially by Caucasian employees. Compared to Aprimo’s competitors, John S ranks right above LiveIntent, Inc. CEO Matthew Keiser. Under S’s leadership, Aprimo employee respondents are most happy about their Team and the company’s Compensation. Executive Team and Happiness are two areas, according to respondents, where Aprimo could stand to see real improvement.

Aprimo Leadership

The Aprimo Executive Team is rated a “D+” and led by CEO John S, CFO Michael Nelson, and Sr. Vice President Human Resources Laura Mueller

  • John S  CEO / President

    John S CEO / President

    John S serves as the CEO / President of Aprimo.

  • Michael Nelson CFO

    Michael Nelson serves as the CFO of Aprimo. Michael started at Aprimo in November of 2015. Michael currently resides in... read more

  • Laura Mueller Sr. Vice President Human Resources

    Laura Mueller serves as the Sr. Vice President Human Resources of Aprimo. Laura started at Aprimo in August of 2016.... read more

  • Ed Breault VP, Head of Marketing

    Ed Breault serves as the VP, Head of Marketing of Aprimo. Ed started at Aprimo in July of 2016. Ed currently resides in... read more

  • Greg Schwartzkopf Vice President, Customer Success

    Greg Schwartzkopf serves as the Vice President, Customer Success of Aprimo. Greg started at Aprimo in July of 2016. Greg... read more

  • Dave Shirley Area Vice President, Customer Success, East US

    Dave Shirley serves as the Area Vice President, Customer Success, East US of Aprimo. Dave started at Aprimo in November... read more

  • Kevin Souers Chief Product Officer

    Kevin Souers serves as the Chief Product Officer of Aprimo. Kevin started at Aprimo in June of 2016. Kevin currently... read more

  • Todd Rathje SVP Americas, Chief Customer Officer

    Todd Rathje serves as the SVP Americas, Chief Customer Officer of Aprimo. Todd started at Aprimo in July of 2016. Todd... read more

  • Robert Barbieri SVP - Americas & ANZ/AP Business Development & Global Sales Operations

    Robert Barbieri serves as the SVP - Americas & ANZ/AP Business Development & Global Sales Operations of Aprimo. Robert... read more

Aprimo Salaries

How much does Aprimo pay?

How much do people at Aprimo get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Aprimo is $137,754, or $66 per hour, while the estimated median salary is $132,726, or $63 per hour.

At Aprimo, the highest paid job is a Director of Sales at $231,992 annually and the lowest is a CS Rep at $45,630 annually. Average Aprimo salaries by department include: Customer Support at $69,269, Legal at $156,859, Communications at $235,471, and IT at $55,794. Half of Aprimo salaries are above $132,726.

9 employees at Aprimo rank their Compensation in the Top 40% of similar sized companies in the US (based on 29 ratings) while 9 employees at Aprimo rank their Perks And Benefits in the Bottom 40% of similar sized companies in the US (based on 10 ratings).

Salaries contributed from Aprimo employees include job titles like Architect, Developer, and Content Strategist. Comparably data has a total of 3 salary records from Aprimo employees.

Last updated a month ago.

1st Percentile
$74k
$74k1st Percentile
17th Percentile
$102k
$102k17th Percentile
33rd Percentile
$133k
$133k33rd Percentile
50th Percentile
$187k
$187k50th Percentile
67th Percentile
$235k
$235k67th Percentile
83rd Percentile
$276k
$276k83rd Percentile
100th Percentile
$295k
$295k100th Percentile
$137,754*
Average Compensation
$132,726*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Aprimo Salaries by City

Aprimo Salaries by Department

Explore Aprimo Salaries

Diversity & Inclusion at Aprimo

The Diversity score provides insights into how diverse employees feel and rate their work experience at Aprimo across various culture dimensions.

Ranked Culture the Highest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

Ranked Culture the Lowest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

Aprimo Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Health Insurance

Aprimo PTO

Aprimo's PTO and Vacation policy typically gives 0-10 days off a year. Paid Time Off is Aprimo's most important benefit besides Healthcare when ranked by employees, with 100% of employees saying it is the most important benefit. Aprimo's benefits and PTO Package averages to represent a $1000 -$1500 cash value per month.

AnswerPercent
Flex Time0%
Vacation Policy100%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo0%
$1000 -$1500/mo100%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Aprimo Careers

Aprimo Jobs

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H1B Visa

In 2019, Aprimo applied for 7 H1B visas. Of the work permits applied for, 100% were approved.

Work Permit Application Outcome

7
Total Applied
  • 100% Granted (7 out of 7)
  • 0% Denied ( out of 7)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 7)
  • 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 7)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Aprimo Know You Want To Work There

Overview of Candidates Interested in Aprimo on Comparably

Candidates By Department

All Industries
100%

Candidates By Location

Indianapolis
75%
Atlanta
25%

Frequently Asked Questions regarding Aprimo

What is Aprimo address?

Aprimo location is at 900 East 96th Street, Suite 400

Who is the CEO of Aprimo?

Aprimo CEO is John S, their score by employees is 73

What is Aprimo eNPS?

The eNPS for Aprimo is 9

What is the salary for Recruiter in Aprimo?

Recruiter average salary in the US is 105k

What are the salaries in the Legal in Aprimo?

The average salaries for Legal in Aprimo is 157k

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