61
NPS
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Brand Page
ATA
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About ATA's Brand
ATA is a test and evaluation services for the main business of the company.
Brand at a Glance
85%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
4.1/5
Customer Service
ATA NPS
ATA's Net Promoter Score (NPS) is a 61 with 74% Promoters, 13% Passives, and 13% Detractors. Net Promoter Score tracks whether ATA's customers would recommend using the product based on a scale of -100 to 100.
ATA Overall NPS
| 74% | Promoters |
|---|---|
| 13% | Passives |
| 13% | Detractors |
ATA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 100 | Jun 2020 | 100 |
Dec 2020 0 | Dec 2020 | 0 |
Mar 2021 33 | Mar 2021 | 33 |
Jul 2021 50 | Jul 2021 | 50 |
Oct 2021 67 | Oct 2021 | 67 |
Jan 2022 57 | Jan 2022 | 57 |
Oct 2023 63 | Oct 2023 | 63 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ATA Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of ATA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ATA Product Quality
3.7/5
ATA has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock ATA's overall Product Quality score rated by its users and customers.
ATA Product Information
ATA’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Company Size
- 501-1,000 Employees
Industry
Tech
Analytics
Education
ATA Pricing
ATA ROI & Value For Money
3.7/5
ATA has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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ATA Customer Satisfaction (CSAT)
ATA Customer Satisfaction (CSAT) Score
100 / 100
ATA has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ATA Customer Service
4.1/5
ATA has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About ATA's Customer Service
Address
Chaoyang District, Beijing East Third Ring Road, No. 39,, Jian Wai SOHO Eastern Building 2 floor East Gate, Los Altos, CA
Website
http://www.atai.net.cn/en/default/index.aspx
Phone Number
1065181122
ATA as an Employer
2.6/5
ATA has a 2.6/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
ATA scored a 61 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of ATA would recommend the brand to a friend. ENPS measures how likely ATA employees would recommend working at ATA to a friend.
Net Promoter Score
61
NPS Score
| 74% | Promoters |
|---|---|
| 13% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
-22
eNPS Score
| 22% | Promoters |
|---|---|
| 34% | Passive |
| 44% | Detractors |
