-46
NPS
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AutoNation
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About AutoNation's Brand
Welcome to AutoNation. Being America's leading automotive retailer drives us. What drives you?
Brand at a Glance
59%
Customer Loyalty
2/5
Product Quality
2/5
Pricing
1.9/5
Customer Service
AutoNation NPS
AutoNation's Net Promoter Score (NPS) is a -46 with 24% Promoters, 6% Passives, and 70% Detractors. Net Promoter Score tracks whether AutoNation's customers would recommend using the product based on a scale of -100 to 100.
AutoNation Overall NPS
| 24% | Promoters |
|---|---|
| 6% | Passives |
| 70% | Detractors |
AutoNation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -49 | Oct 2024 | -49 |
Nov 2024 -49 | Nov 2024 | -49 |
Dec 2024 -49 | Dec 2024 | -49 |
Jan 2025 -49 | Jan 2025 | -49 |
Apr 2025 -49 | Apr 2025 | -49 |
May 2025 -49 | May 2025 | -49 |
Aug 2025 -47 | Aug 2025 | -47 |
Sep 2025 -47 | Sep 2025 | -47 |
Oct 2025 -47 | Oct 2025 | -47 |
Nov 2025 -47 | Nov 2025 | -47 |
Dec 2025 -47 | Dec 2025 | -47 |
Jan 2026 -47 | Jan 2026 | -47 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AutoNation NPS by Gender
Female customers rated AutoNation's NPS 18 points higher than Male customers.
Male
-68
AutoNation's NPS was rated -68 by Male customers on Comparably.
14%
Promoters
4%
Passives
82%
Detractors
Female
-50
AutoNation's NPS was rated -50 by Female customers on Comparably.
22%
Promoters
6%
Passives
72%
Detractors
AutoNation NPS by Ethnicity
AutoNation's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -77 | Caucasian | -77 |
Hispanic or Latino -14 | Hispanic or Latino | -14 |
African American/Black -58 | African American/Black | -58 |
Other -70 | Other | -70 |
AutoNation NPS by Age
AutoNation's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
AutoNation NPS by Usage
AutoNation's NPS was rated the highest by customers who have used AutoNation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -82 | Less than 1 Year | -82 |
1 to 2 Years -8 | 1 to 2 Years | -8 |
2 to 5 Years -55 | 2 to 5 Years | -55 |
5 to 10 Years -76 | 5 to 10 Years | -76 |
Over 10 Years -70 | Over 10 Years | -70 |
AutoNation Customer Reviews
Out of the 16 AutoNation customer reviews 5 were positive and 11 were constructive. AutoNation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
AutoNation Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of AutoNation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
AutoNation Customer Loyalty Score by Gender
Male customers rated AutoNation's Customer Loyalty score 3% higher than Female customers.
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Male
64%
Yes
Female
61%
Yes
AutoNation Customer Loyalty Score by Ethnicity
AutoNation's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of AutoNation.
53
out of 100
Caucasian
81
out of 100
Hispanic or Latino
74
out of 100
African American/Black
46
out of 100
Other
AutoNation Customer Loyalty Score by Age
AutoNation's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of AutoNation.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 70% | 26-30 | 70% |
31-35 85% | 31-35 | 85% |
36-40 78% | 36-40 | 78% |
41-45 46% | 41-45 | 46% |
46-50 58% | 46-50 | 58% |
51-55 59% | 51-55 | 59% |
56-60 58% | 56-60 | 58% |
61-65 55% | 61-65 | 55% |
66+ 70% | 66+ | 70% |
AutoNation Customer Loyalty Score by Usage
AutoNation's Customer Loyalty score was rated the highest by customers who have used AutoNation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
AutoNation Customer Loyalty Score by Industry
AutoNation's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
AutoNation Product Quality
2/5
AutoNation has an overall Product Quality score of 2 out of 5 stars rated by its users and customers.
Sign Up to unlock AutoNation's overall Product Quality score rated by its users and customers.
AutoNation Product Information
AutoNation’s product quality score is a 2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated AutoNation's product the highest. Reviewers from the Aerospace and Aviation industry rated AutoNation the lowest at 1.5.
- Website
- http://autonation.com/
- Company Size
- 10,000+ Employees
Industry
Automotive and Transportation
Quick Insights into AutoNation Product Quality
AutoNation's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used AutoNation's products/services for Over 10 Years.
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Ranked AutoNation Product Quality the Highest
Ranked AutoNation Product Quality the Lowest
AutoNation Product Quality Score by Gender
Female customers rated AutoNation's Product Quality score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of AutoNation.
Male
1.5/5
Female
1.9/5
AutoNation Product Quality Score by Ethnicity
AutoNation's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of AutoNation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.7 | Other | 1.7 |
AutoNation Product Quality Score by Age
AutoNation's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of AutoNation.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 1.6 | 26-30 | 1.6 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2 | 36-40 | 2 |
41-45 2 | 41-45 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
AutoNation Product Quality Score by Usage
AutoNation's Product Quality score was rated the highest by customers who have used AutoNation's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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AutoNation Product Quality Score by Industry
AutoNation's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Hospitality industry customers.
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AutoNation Pricing
AutoNation ROI & Value For Money
2/5
AutoNation has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
Sign Up to unlock AutoNation's overall ROI score rated by its users and customers.
AutoNation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from AutoNation.
Quick Insights into AutoNation ROI
AutoNation's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked AutoNation's ROI score.
Ranked AutoNation ROI the Highest
Ranked AutoNation ROI the Lowest
AutoNation ROI Score by Gender
Female customers rated AutoNation's ROI score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of AutoNation.
Male
1.7/5
Female
1.9/5
AutoNation ROI Score by Ethnicity
AutoNation's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of AutoNation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 1.8 | African American/Black | 1.8 |
Other 1.6 | Other | 1.6 |
AutoNation ROI Score by Age
AutoNation's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of AutoNation.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 1.8 | 26-30 | 1.8 |
31-35 2.5 | 31-35 | 2.5 |
36-40 2.2 | 36-40 | 2.2 |
41-45 1.9 | 41-45 | 1.9 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.2 | 56-60 | 2.2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.4 | 66+ | 2.4 |
AutoNation ROI Score by Usage
AutoNation's ROI score was rated the highest by customers who have used AutoNation's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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AutoNation ROI Score by Industry
AutoNation's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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AutoNation Customer Satisfaction (CSAT)
AutoNation Customer Satisfaction (CSAT) Score
25 / 100
AutoNation has an overall Customer Satisfaction score of 25 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
19%
Satisfied
6%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
9%
Very Dissatisfied
58%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AutoNation Customer Satisfaction
AutoNation's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked AutoNation Customer Satisfaction the Highest
Ranked AutoNation Customer Satisfaction the Lowest
AutoNation Customer Satisfaction Score by Gender
Female customers rated AutoNation's Customer Satisfaction score 12 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of AutoNation.
13 / 100
MaleVery Satisfied | 12% | |
|---|---|---|
Satisfied | 1% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 12% | |
Very Dissatisfied | 71% |
25 / 100
FemaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 4% | |
Very Dissatisfied | 64% |
AutoNation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
AutoNation's Customer Satisfaction (CSAT) score was rated 15% according to Caucasian users and customers.
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15 / 100
Very Satisfied
10%
Satisfied
5%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
7%
Very Dissatisfied
73%
CSAT according to Hispanic or Latino
AutoNation's Customer Satisfaction (CSAT) score was rated 46% according to Hispanic or Latino users and customers.
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46 / 100
Very Satisfied
38%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
54%
CSAT according to African American/Black
AutoNation's Customer Satisfaction (CSAT) score was rated 8% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of AutoNation.
8 / 100
Very Satisfied
8%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
21%
Very Dissatisfied
71%
CSAT according to Other
AutoNation's Customer Satisfaction (CSAT) score was rated 11% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of AutoNation.
11 / 100
Very Satisfied
11%
Satisfied
0%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
56%
AutoNation Customer Satisfaction Score by Age
AutoNation's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of AutoNation.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 13% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 21% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 34% |
AutoNation Customer Satisfaction Score by Usage
AutoNation's Customer Satisfaction score was rated the highest by customers who have used AutoNation's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
AutoNation Customer Satisfaction Score by Industry
AutoNation's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "AutoNation Customer Satisfaction Score by Industry",
"text": "AutoNation's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 11,
"stars": 0,
"csatScore": 11,
"text": "AutoNation's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 11
},
{
"label": "Accounting",
"groupId": 495,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "AutoNation's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "AutoNation's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 13,
"stars": 0,
"csatScore": 13,
"text": "AutoNation's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 13
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "AutoNation's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Construction",
"groupId": 510,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AutoNation's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AutoNation's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "AutoNation's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AutoNation's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}AutoNation Customer Service
1.9/5
AutoNation has an overall Customer Service score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock AutoNation's overall Customer Service score rated by its users and customers.
About AutoNation's Customer Service
Address
200 SW 1st Avenue, Fort Lauderdale, FL 33301
Website
http://autonation.com/
Phone Number
1-877-AUTONATION
AutoNation's Social Links
Quick Insights into AutoNation Customer Service
AutoNation's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked AutoNation's Customer Service score.
Ranked AutoNation Customer Service the Highest
Ranked AutoNation Customer Service the Lowest
AutoNation Customer Service Score by Gender
Female customers rated AutoNation's Customer Service score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of AutoNation.
Male
1.5/5
Female
2/5
AutoNation Customer Service Score by Ethnicity
AutoNation's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of AutoNation.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 1.6 | African American/Black | 1.6 |
Other 1.7 | Other | 1.7 |
AutoNation Customer Service Score by Age
AutoNation's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of AutoNation.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 1.6 | 26-30 | 1.6 |
31-35 2.1 | 31-35 | 2.1 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.1 | 66+ | 2.1 |
AutoNation Customer Service Score by Usage
AutoNation's Customer Service score was rated the highest by customers who have used AutoNation's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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AutoNation Customer Service Score by Industry
AutoNation's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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AutoNation as an Employer
2.3/5
AutoNation has a 2.3/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
AutoNation scored a -46 for Net Promoter Score and a -41 for Employee Net Promoter Score. NPS gauges how likely a customer of AutoNation would recommend the brand to a friend. ENPS measures how likely AutoNation employees would recommend working at AutoNation to a friend.
Net Promoter Score
-46
NPS Score
| 24% | Promoters |
|---|---|
| 6% | Passive |
| 70% | Detractors |
Employee Net Promoter Score
-41
eNPS Score
| 24% | Promoters |
|---|---|
| 11% | Passive |
| 65% | Detractors |
