Blue Shield of California Claimed Company

Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that truly serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience. Headquartered in Oakland, CA, we're proud to service over 4.5 million members and employ more than 7,500 people. We're an independent member of the Blue Shield Association. In 2015, we acquired Care1st Health Plan, now named Blue Shield of California Promise Health Plan, a provider-founded managed care company based in Los Angeles County, to help us fulfill our mission of providing all Californians with access to high quality, sustainably affordable care. read more

EMPLOYEE PARTICIPANTS: 92

TOTAL RATINGS: 1044

CEO: Paul Markovich

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Blue Shield of California VP of Brand Strategy Salary

The average Blue Shield of California VP of Brand Strategy earns an estimated $162,623 annually. Blue Shield of California's VP of Brand Strategy compensation is $27,762 less than the US average for a VP of Brand Strategy.

The Marketing Department at Blue Shield of California earns $23,915 more on average than the Finance Department.

Last updated 5 months ago.

$55k

$100k

$149k

$200k

$658k

$162,623

Average Compensation

$162,623: avg. base

VP of Brand Strategy Salaries at Blue Shield of California

VPs of Brand Strategy earn $8,559 more than Marketing Operations, and $58,759 less than Directors of Marketing.

Director of Marketing

$221k*

Marketing Operations

$154k*

Senior Marketing Manager

$153k*

Marketing Manager

$122k*

Business Analyst

$120k

Brand Manager

$115k*

Data Analyst

$115k*

Copywriter

$89k*

SEM Manager

$85k*

Content Strategist

$80k*

Email Marketer

$79k*

Community Manager

$75k*

Content Manager

$72k*

Social Media Manager

$71k*

Marketing Associate

$70k*

Technical Writer

$68k

* estimated salary

Compensation at Blue Shield of California by Department

The Marketing Department averages $23,915 more than the Finance Department, and $1,791 less than the Operations Department

Operations

$100,381 Avg. total comp.

+$2k

Marketing

$98,590 Avg. total comp.

Finance

$74,675 Avg. total comp.

-$24k

VP of Brand Strategy Compensation by Gender (All Companies)

The average female VP of Brand Strategy at companies similar size to Blue Shield of California reported making $240,000, while the average male VP of Brand Strategy at similar sized companies reported making $141,589.

VP of Brand Strategy Compensation by Ethnicity (All Companies)

The average Caucasian VP of Brand Strategy at companies similar size to Blue Shield of California reported making $240,000, while the average Hispanic or Latino VP of Brand Strategy at similar sized companies reported making $97,884.

How VPs of Brand Strategy at Blue Shield of California Rate Their Compensation

The majority of VPs of Brand Strategy at Blue Shield of California believe they're compensated fairly. 78% of VPs of Brand Strategy at Blue Shield of California say they receive annual bonuses, and the vast majority (75%) are satisfied with their benefits. See more compensation ratings at Blue Shield of California

Do you believe you're paid fairly?

61% Yes

Does your company give annual bonuses?

78% Yes

Are you satisfied with your Benefits?

75% Yes

See Blue Shield of California VP of Brand Strategy Salaries by City

San Francisco

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