-6
NPS
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Brandy Melville
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About Brandy Melville's Brand
Women's clothing brand based in Switzerland, with shops all over the world, including Los Angeles, New York, Paris, London.
Brand at a Glance
70%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
2.9/5
Customer Service
Brandy Melville NPS
Brandy Melville's Net Promoter Score (NPS) is a -6 with 37% Promoters, 20% Passives, and 43% Detractors. Net Promoter Score tracks whether Brandy Melville's customers would recommend using the product based on a scale of -100 to 100.
Brandy Melville Overall NPS
| 37% | Promoters |
|---|---|
| 20% | Passives |
| 43% | Detractors |
Brandy Melville NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -4 | Oct 2024 | -4 |
Nov 2024 -4 | Nov 2024 | -4 |
Dec 2024 -4 | Dec 2024 | -4 |
Jan 2025 -4 | Jan 2025 | -4 |
Mar 2025 -7 | Mar 2025 | -7 |
May 2025 -7 | May 2025 | -7 |
Sep 2025 -7 | Sep 2025 | -7 |
Oct 2025 -7 | Oct 2025 | -7 |
Nov 2025 -7 | Nov 2025 | -7 |
Feb 2026 -5 | Feb 2026 | -5 |
Mar 2026 -7 | Mar 2026 | -7 |
Apr 2026 -7 | Apr 2026 | -7 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Brandy Melville NPS by Gender
Male customers rated Brandy Melville's NPS 44 points higher than Female customers.
Male
17
Brandy Melville's NPS was rated 17 by Male customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Female
-27
Brandy Melville's NPS was rated -27 by Female customers on Comparably.
30%
Promoters
13%
Passives
57%
Detractors
Brandy Melville NPS by Ethnicity
Brandy Melville's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -10 | Caucasian | -10 |
Hispanic or Latino -80 | Hispanic or Latino | -80 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -34 | Other | -34 |
Brandy Melville NPS by Age
Brandy Melville's NPS was rated -10 points by customers ages 18-25 on Comparably.
Brandy Melville NPS by Usage
Brandy Melville's NPS was rated the highest by customers who have used Brandy Melville's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -51 | Less than 1 Year | -51 |
1 to 2 Years 19 | 1 to 2 Years | 19 |
2 to 5 Years -5 | 2 to 5 Years | -5 |
5 to 10 Years -33 | 5 to 10 Years | -33 |
Brandy Melville Customer Reviews
Out of the 9 Brandy Melville customer reviews 3 were positive and 6 were constructive. Brandy Melville customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Brandy Melville Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Brandy Melville users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Brandy Melville Customer Loyalty Score by Gender
Male customers rated Brandy Melville's Customer Loyalty score 4% higher than Female customers.
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Male
70%
Yes
Female
66%
Yes
Brandy Melville Customer Loyalty Score by Ethnicity
Brandy Melville's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Brandy Melville.
75
out of 100
Caucasian
10
out of 100
Hispanic or Latino
55
out of 100
Asian or Pacific Islander
80
out of 100
Other
Brandy Melville Customer Loyalty Score by Age
Brandy Melville's Customer Loyalty score was rated 67% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 67% | 18-25 | 67% |
Brandy Melville Customer Loyalty Score by Usage
Brandy Melville's Customer Loyalty score was rated the highest by customers who have used Brandy Melville's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Brandy Melville Customer Loyalty Score by Industry
Brandy Melville's Customer Loyalty score was rated 78% by Fashion and Beauty industry customers.
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Brandy Melville Product Quality
3.3/5
Brandy Melville has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Brandy Melville Product Information
Brandy Melville’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Brandy Melville's product the highest.
- Company Size
- 51-200 Employees
Quick Insights into Brandy Melville Product Quality
Brandy Melville's Product Quality score was rated highest by customers who have used Brandy Melville's products/services for 1 to 2 Years, and rated lowest by Other customers.
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Ranked Brandy Melville Product Quality the Highest
Ranked Brandy Melville Product Quality the Lowest
Brandy Melville Product Quality Score by Gender
Male customers rated Brandy Melville's Product Quality score 0.8 stars higher than Female customers.
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Male
3.6/5
Female
2.8/5
Brandy Melville Product Quality Score by Ethnicity
Brandy Melville's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Brandy Melville.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2 | Other | 2 |
Brandy Melville Product Quality Score by Age
Brandy Melville's Product Quality score was rated 3.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Brandy Melville.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
Brandy Melville Product Quality Score by Usage
Brandy Melville's Product Quality score was rated the highest by customers who have used Brandy Melville's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Brandy Melville Product Quality Score by Industry
Brandy Melville's Product Quality score was rated 3.4 stars by Fashion and Beauty industry customers.
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Brandy Melville Pricing
Brandy Melville ROI & Value For Money
3.1/5
Brandy Melville has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Brandy Melville's overall ROI score rated by its users and customers.
Brandy Melville Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry.
Quick Insights into Brandy Melville ROI
Brandy Melville's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked Brandy Melville ROI the Highest
Ranked Brandy Melville ROI the Lowest
Brandy Melville ROI Score by Gender
Male customers rated Brandy Melville's ROI score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Brandy Melville.
Male
3.6/5
Female
2.5/5
Brandy Melville ROI Score by Ethnicity
Brandy Melville's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Brandy Melville.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.1 | Other | 2.1 |
Brandy Melville ROI Score by Age
Brandy Melville's ROI score was rated 2.9 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Brandy Melville.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
Brandy Melville ROI Score by Usage
Brandy Melville's ROI score was rated the highest by customers who have used Brandy Melville's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Brandy Melville ROI Score by Industry
Brandy Melville's ROI score was rated 3 stars by Fashion and Beauty industry customers.
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Brandy Melville Customer Satisfaction (CSAT)
Brandy Melville Customer Satisfaction (CSAT) Score
67 / 100
Brandy Melville has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
40%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
6%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Brandy Melville Customer Satisfaction
Brandy Melville's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Hispanic or Latino customers.
Sign Up to unlock insights into how customers have ranked Brandy Melville's Customer Satisfaction.
Ranked Brandy Melville Customer Satisfaction the Highest
Ranked Brandy Melville Customer Satisfaction the Lowest
Brandy Melville Customer Satisfaction Score by Gender
Brandy Melville's Customer Satisfaction score was rated 48 by Female customers on Comparably.
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48 / 100
FemaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 8% | |
Very Dissatisfied | 24% |
Brandy Melville Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Brandy Melville's Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Brandy Melville.
51 / 100
Very Satisfied
38%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
24%
Very Dissatisfied
25%
CSAT according to Hispanic or Latino
Brandy Melville's Customer Satisfaction (CSAT) score was rated 20% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Brandy Melville.
20 / 100
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Brandy Melville's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Brandy Melville's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
17%
Brandy Melville Customer Satisfaction Score by Age
Brandy Melville's Customer Satisfaction score was rated 52 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Brandy Melville.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 52% |
Brandy Melville Customer Satisfaction Score by Usage
Brandy Melville's Customer Satisfaction score was rated the highest by customers who have used Brandy Melville's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Brandy Melville Customer Service
2.9/5
Brandy Melville has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Brandy Melville's Customer Service
Address
1413 3rd St Santa Monica, Los Angeles, CA
Website
http://www.brandymelville.com
Phone Number
+1 310-434-1945
Quick Insights into Brandy Melville Customer Service
Brandy Melville's Customer Service score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers who have used Brandy Melville's products/services for Less than 1 Year.
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Ranked Brandy Melville Customer Service the Highest
Ranked Brandy Melville Customer Service the Lowest
Brandy Melville Customer Service Score by Gender
Male customers rated Brandy Melville's Customer Service score 0.8 stars higher than Female customers.
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Male
3.1/5
Female
2.3/5
Brandy Melville Customer Service Score by Ethnicity
Brandy Melville's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Brandy Melville.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 2 | Other | 2 |
Brandy Melville Customer Service Score by Age
Brandy Melville's Customer Service score was rated 2.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Brandy Melville.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
Brandy Melville Customer Service Score by Usage
Brandy Melville's Customer Service score was rated the highest by customers who have used Brandy Melville's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Brandy Melville Customer Service Score by Industry
Brandy Melville's Customer Service score was rated 3.2 stars by Fashion and Beauty industry customers.
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Brandy Melville as an Employer
2.6/5
Brandy Melville has a 2.6/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Brandy Melville scored a -6 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Brandy Melville would recommend the brand to a friend. ENPS measures how likely Brandy Melville employees would recommend working at Brandy Melville to a friend.
Net Promoter Score
-6
NPS Score
| 37% | Promoters |
|---|---|
| 20% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 24% | Promoters |
|---|---|
| 24% | Passive |
| 52% | Detractors |
