Carter's Mission, Vision & Values
Carter's Mission Statement
We believe that childhood is a celebration, and the colorful prints and cute characters we design are inspired by the joy and love children bring into our lives. We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction, and convenient shopping options. You can count on carter’s to take care of the little details so that you are free to focus on what really matters: celebrating your little one – and the hugs, cuddles, giggles, and babbles that light up our lives.
Carter's Vision Statement
At Carter's, we embrace creative leadership, innovative teamwork and a winning spirit to be the best for the benefit of our customers, our consumers, our employees and our shareholders.
Carter's Values
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Carter's Employee Alignment
Carter's' mission, vision & values motivate 67% of Carter's employees. When asked to whom they feel the most loyal at work, 25% of employees said Carter's' mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
