Executive Bio
Mr. Chris Dedicoat has been an Executive Vice President of Worldwide Sales and Field Operations at Cisco Systems, Inc. since July 26, 2015. Mr. Dedicoat is responsible for sales, operations, growth initiatives and investments in strategic alliances across the globe. Mr. Dedicoat served as Senior Vice President of Worldwide Sales at Cisco Systems, Inc. until July 2015 and served as its Senior Vice President of EMEA since July 2011. Mr. Dedicoat served as President of Europe, Middle East, Africa & Russia at Cisco Systems Inc. for 4 years and served as its President of European Markets since June 2005. He served as Senior Vice President of European Markets at Cisco Systems Inc. since June 2003. He served as Vice President of Sales for Europe, Middle East and Africa at Cisco Systems Inc. He served as Vice President of Cisco UK and Ireland. Mr. Dedicoat was head of Cisco Systems' operations for European Markets. He was responsible for 20 countries across Europe, representing the largest revenue earning region for Cisco outside the US. Reflecting its re-structure of its global field organisation, Mr. Dedicoat is tasked with tailoring Cisco's business approach to the needs of customers in some of its most established markets. Supported by a team of more than 5000 people, Mr. Dedicoat has overall leadership for sales, marketing, business development and systems engineering. He was also responsible for Cisco's investment in strategic alliances and acquisitions throughout the region. With a career at Cisco spanning a decade, he has held a number of senior positions within it, including as Senior Vice President for Sales in Europe, the Middle East and Africa (EMEA). Prior to this, he was Vice President and Managing Director of Cisco's UK and Ireland (UKI) operation. He joined Cisco in June 1995 and has held various leadership positions within Cisco's sales organization. From June 1995 through April 1999, he served as a manager and then as a director within the United Kingdom portion of Cisco's Europe sales organization, overseeing both commercial and enterprise accounts. In April 1999, Mr. Dedicoat was appointed Vice President of Europe. As head of UKI, he forged key relationships with the UK Government and was a trusted advisor on their e-commerce strategy. With more than 20 years industry experience, he has held senior management roles at other leading companies including Motorola, where he was Sales Director of the Telco line of business and Customer Services Director. He has deep expertise in building strategic customer relationships and his passion for customer success is the foundation of the culture for the Sales organization. He is a frequent speaker at industry and government events and is a regular commentator in the print and broadcast media on topical IT, telecoms networking and Internet issues affecting private and public sector organizations. He received numerous awards across EMEAR for Cisco's leadership. Mr. Dedicoat holds a variety of technical and business qualifications, including an Honorary Doctorate from the University of Central England for his outstanding contribution to the field of engineering.