CitizenNet FAQs

CitizenNet offers many optimization to get the most out of your campaigns, ranging from automation of many common (but tedious) tasks, to CitizenNet exclusive features.

Campaign Pacing Options

These options will control the pacing of your campaigns.

To find, go to: Go to the CampaignDetails Page -> Spend Tab

https://developers.facebook.com/ads/blog/post/v2/2016/09/23/adset-budget-rebalance/

CitizenNet Auto Bid

Let CitizenNet manage manual bids with its proprietary algorithm. Enter an initial bid amount, and after a period of time CitizenNet will automatically adjust bids up or down for the lowest possible price.

Enable Performance Sales Goal

You can have CitizenNet adjust campaigns so that they will achieve some Performance (Sales) goal. For example, if you have ensure that a campaign delivers a certain volume of clicks, you can choose clicks as a Performance Goal type, and then enter in a goal amount (eg. 1,000 clicks). You can have the campaign pace evenly to that goal, or pause once that goal is reached.

Budget Optimization Options

To find, go to: Go to the CampaignDetails Page -> Spend Tab -> Budget Optimization Options (bottom of form)

These settings are related to how ad set/campaign budget is optimized. The user should only choose one of these optimization options.

Campaign Budget Optimization

Citizennet will set a campaign budget once. After the campaign syncs to ads manager any further optimizations will be handled by Facebook's Campaign Budget Optimization. Further information can be found here: https://www.facebook.com/business/help/153514848493595?id=561906377587030 (Note: If this toggle is chosen, the below CN Budget Allocation options will have no effect on the campaign)

CitizenNet Budget Optimization

Citizennet will set a campaign budget. From this budget Citizennet will set minimum ad set spend targets. These minimum ad set spend targets will be adjusted every 6 hours based on performance. This toggle can be used in conjunction with CN Budget Allocation Options.

Facebook Ad Set Rebalance Flag

Citizennet initially sets budgets on the ad-set level using past performance or according to any other budget allocation options.The ad set budget rebalance flag evaluates ad set performance based onspend. Facebook will move budget from ad sets that are spending & delivering less into ad sets that are spending at a higher rate. For more detail see this link:

CN Budget Allocation Options

These are settings related to automated budget management:

To find, go to: Go to the CampaignDetails Page -> Spend Tab -> CN Budget Allocation Options (bottom of form)

Past Performance for Initial Budget

Analyzes the difference in historical performance by targeting type (within company/objective) to shift initial budget allocation to what has historically been the best performing targeting type. This is best for short duration campaigns where budget based on audience size may not be ideal.

Use Audience Reach and Saturation for Budget Allocation

This acts as a cap to make sure that an ad set does not get too much budget given its reach and current saturation.

Use Cost Per KPI as Budget Allocation metric

Currently we use KPI/Cost Per KPI which means that we give weight to audiences that are getting a lot of your metric even if the Cost Per KPI is a bit worse. This was an effort to reduce underspend, but I think using just Cost Per KPI is best practice moving forward

Use Daily Spend Ratio

Similar to Audience Reach & Saturation, this feature is trying to limit over-allocating an ad sets budget. It does this by looking at the daily spend an ad set is getting vs what we would expect given the budget. For example, lets say you have a 7 day campaign with a $700 budget. We would expect a spend of $100 per day. If after 1 day we saw that the ad set was only spending $10 a day we would reduce the ad set budget to $70 so that the remaining $630 could be sent to ad sets that will spend it.

Use Budget Windows

Use last X day performance to dictate budget allocation, rather than lifetime. We have determined windows for various objectives that are significant enough to indicate future performance:

CONVERSIONS: 7 days

OTHER: 2 days

Aggressive Allocation

This will move budget more aggressively towards better performing adsets.

Group Level Options

Split Testing

Split Testing helps advertisers understand how different aspects of their ads affect campaign performance. Similar to A/B testing, Split Testing lets you test different versions of your ads so you can see what works best and improve future campaigns.

So say you wanted to do a fair test to see if one targeting strategy works better than another. Split testing allows you to split FB into two groups, each containing half of all Facebook users. You could then advertise one strategy to one half, and another strategy to the other half, making a fair test.

To find, go to:

Group Details page -> Advanced Options -> Enable Ad Study

or

Campaign Settings -> Targeting -> Advanced Settings -> Enable Ad Study

Hunt and Refine Conservative & Aggressive Mode

(Hunt and Refine is CitizenNet's runtime optimization system, we'll write an article on that soon!)

Aggressive allocates as much as possible to the best performing audience taking into account saturation - it will try not to allocate more than an audience can spend.

Conservative allocates more to better performing audiences, but doesn't try to max them out

To find, go to: Group Details Page -> H&R Tab -> Allocation Mode

Combined Core & Affinity

One bigger audience might perform better than two smaller audiences of the same size. Enabling this will generate affinity keywords, but will combine them with core keywords into one ad set.

To find, go to: Campaign Settings -> Targeting -> Advanced Settings -> Enable Combined Core & Affinity

Interest Evolution

Look at affinity interest performance, removes poor performing interests, adds in new interests that we expect to perform well. Repeats every couple days until performance stops improving

To find, go to: Campaign Settings -> Targeting -> Advanced Settings -> EnableInterest Evolution

Ads are created on Facebook in an Ad Account. Social accounts have access to certain Ad Accounts as well as Facebook pages. Social Accounts need to be connected through CitizenNet so that you can create ads on Facebook through the CitizenNet system.

STEP 1:

To connect a social account to CitizenNet, go to User Account Settings

STEP 2:

Select Social Accounts from the left hand column. Then click on +New Social Account.

STEP 3:

Select Social Accounts from the left hand column. Then click on the +Twitter or +Facebook Button

STEP 4:

A pop-up window will appear. Logging into your Facebook social account will link this account to CitizenNet. Once you are logged into the account, your name will populate under "Account Name”.

NOTE: If a user has changed the password for the social account, it is important to reauthorize the social account on this page. Failure to do so will prevent CitizenNet from accessing any active campaign data, resulting in incorrect information showing on your account in CitizenNet.

You and your team should already have logins to CitizenNet. This will be needed to either access the tools, or to get an API key. Contact your CitizenNet representative if you do not have a login.

Authentication

Access Token

Send your access token with each request as part of the request header.

Authorization: Token YOUR_ACCESS_TOKEN

You may also alternatively send it via a query param.

?access_token=YOUR_ACCESS_TOKEN

Unauthorized is returned if an invalid auth token is used.

Access tokens have a default expiration time of 30 minutes. This time will be bumped back to 30 minutes each subsequent time a successful call is made with it.

Authorization

Use HTTP HTTP Basic Authentication to first obtain an access token.

Example Header: Authorization: Basic QWxhZGRpbjpvcGVuIHNlc2FtZQ==

request a new access token

2.1.2.1. POST /users/authenticate

OK - returns your user object with access token

invalidate access token

2.1.2.2. POST /users/logout

OK - "user logged out"

SSL

Requests to the CitizenNet API should always be made via an https request.

https://citizennet.com/api/v2/...

API Responses

The API only makes use of only three HTTP status codes. An object with a more descriptive key message will be returned with any error responses. An error_code is also returned for matching more specific error conditions.

200 - OK: Everything worked as expected

400 - Client Error: Often missing a required parameter

500 - Server Error: something is wrong on CitizenNet’s end

Successful calls return a JSON object:

{

"status": 200

"message": "You Updated Things!"

}

Errors return a JSON object:

{

"status": 400

"error": "A description of the error",

}

JSON data object keys will be camel cased and objects will be title cased.

{

"id": 55,

"campaignName": "This is a Name",

"Group": {

"id": 10

"groupName": "My Group Name"

}

}

Query String Parameters

These parameters can be applied to any API call to modify the resulting data set.

Limit

?limit=10

Limit the number of results returned to 10.

When omitted, the default is set to 25.

Skip

?skip=50

Return results starting at the 50th item in the data set.

Use this parameter to paginate through a lengthy list of results.

Paging Data

?paging=true

Return pagination meta data for building pagination controls. API results are placed into a new key data and pagination metadata is returned in a new key paging.

Example:

{

"data": ...,

"paging": {

"count": 181,

"last": 61,

"limit": 3,

"skip": 1

}

}

Dates

Limit results based on date.

?dates=1352359716:1353396516

Return results between two timestamps

?dates=1352359716:

Return results starting at timestamp 1352359716

?dates=:1353396516

Return results up until the timestamp 1353396516

Fields

Return only the data fields you need for a given request. This is very helpful in limiting the size of your requests.

?fields=name:startDate:budget

Return only the name, startDate, and budget fields.

Our metrics API is a super powerful way to explore advertising performance metrics, with a full suite of data aggregation capabilities built in. With multidimensional analysis of thousands of metrics, however, constructing the right query can be quite time consuming.

That’s why we have released the Quicksight API Inspector. Use Quicksight to visually explore many stats combinations, and at any time inspect the API calls by simply selecting API Inspector from any Quicksight card. The steps below will show you how.

Create a Report

Log into CitizenNet and create a report for an existing campaign. If you haven't had a campaign run yet, ask a CitizenNet representative to copy a sample report into your account.

In this example, we will use the table in a standard report, which will look something like this:

here

We see a number of metrics here, namely:

Clicks

Ad Spend

Impressions

CPM

CPC

CTR

Cost per Link Click

We also have one dimension, Campaign Name.

Inspection

In order to create this table outside of Quicksight, we can inspect the API calls with a built-in tool. Start by selecting API Inspector from the settings menu for this table:

A new panel will appear, looking something like this:

This panel provides a URL, which when called provides a CSV of theresponse. Note how the CSV lists the metrics and (single) dimension displayed in the table. Some metrics, such as Cost per Link Click, are actually a client-side formula - so the constituent parts of that formula are displayed instead.

Feel free to edit the table to configure the information you like, and simply use this inspector to grab an API endpoint to provide the same functionality in your own reporting.

Calling the API

Please note, that in order to call the API you'll need to have an API key and a few basics handled on your end, covered .

Happy Building!

One example workflow is depicted below:

here

The boxes in red are emails that are automatically sent to move the process along. The flow is as follows:

The Advertiser logs into the request page and fills in the necessary details to build the request form.

The Creative Team receives an email indicating that a new request has been entered, and is in need of creative. The Creative Team member can then log in and create the post to be promoted, or select an existing post to promote.

The Approver then gets a notification thatthe campaign details and creative have been finalized, and can then approve the campaign.

The Advertiser is sent a notification that the campaign is all set to go live.

Once the campaign is completed, the Advertiser is sent an email with a report on the campaign.

This can also be done via the API, as detailed .

The CitizenNet Audience reports have always been a powerful tool for marketers to understand their Facebook audiences better. With dozens of demographic attributes and thousands of keywords based on current conversations, these reports have allowed marketers to understand things such as:

What competitive brands a consumer segment has interest in

The socio-economic breakdown of a consumer segment

Which media brands can effectively reach those consumers

And much more

Previously, these reports could only be created through the CitizenNet user interface, and the results were only in PDF and XLS formats - but these endpoints allows you to create and consume these reports entirely via API.

1. Overview

This API leverages CitizenNet's large social media pipelines, but because audience data collection and processing can take several hours (or even days), the API leverages a webhook to return results when ready. Please refer to the diagram below:

https://scontent.xx.fbcdn.net/v/t1.0-1/p50x50/292471_10150973601348999_1248233630_n.jpg?oh=b7e3c93b53321ccc9763160a117383c5&oe=5AD23AB3

2. Creating a Report

To create a report, provide the following:

A CitizenNet ID. Even though calls are authenticated, specifying a CitizenNet ID will allow the user to switch between users in their team.

A Core Audience. This is the audience that the insights will be generated for. This can be a valid Facebook keyword, a Facebook page, or a custom audience.

Data collection sources. These are Facebook or Twitter URLs that CitizenNet can crawl for keywords. These keywords will then be ranked by overlap against the Core audience.

A webhook URL. This will be the URL that will be called once this request has finished, if the data is not immediately available.

POST https://citizennet.com/api/v2/backend/audienceReports

This will return a 202 with a Report ID for future reference, or 200 with complete results.

Below is an example based on the combined audiences of “Taylor Swift” and “Katy Perry” interests as a Core Audience, and https://www.facebook.com/TaylorSwift, http://twitter.com/taylorswift13, http://twitter.com/katyperry, https://www.facebook.com/katyperry/ as Data Sources.

{

"webhook_url": "https://citizennet.com/api/v2/backend/audienceReports/webhook",

"interests": [

{"path_name":"Interests > Taylor Swift","audience_size":42067550,"topic":"People","path":["Interests","Additional Interests","Taylor Swift"],"id":"6003020622093","name":"Taylor Swift"},

{"path_name":"Interests > Katy Perry","audience_size":30187430,"topic":"People","path":["Interests","Additional Interests","Katy Perry"],"id":"6003514925642","name":"Katy Perry"}

],

"data_sources": [

{"id":"19614945368","name":"Taylor Swift","type":"facebook","url":"https://www.facebook.com/TaylorSwift/","category":"Musician/Band","popularity":73919525,"verified":true,"picture":"https://scontent.xx.fbcdn.net/v/t1.0-1/p50x50/21032791_10154975234150369_1493436770276743217_n.jpg?oh=e1261630a9de39bcd0ebe6fb897ee319&oe=5A90EEF8"},

{"id":"taylorswift13","name":"Taylor Swift","type":"twitter","url":"http://twitter.com/taylorswift13","popularity":85680864,"verified":true,"picture":"http://pbs.twimg.com/profile_images/900399601282424832/sNDnYYZe_normal.jpg"},

{"id":"katyperry","name":"KATY PERRY","type":"twitter","url":"http://twitter.com/katyperry","popularity":106831505,"verified":true,"picture":"http://pbs.twimg.com/profile_images/902653914465550336/QE3287ZJ_normal.jpg"},

{"id":"7126051465","name":"Katy Perry","type":"facebook","url":"https://www.facebook.com/katyperry/","popularity":69518695,"verified":true,"picture":"https://scontent.xx.fbcdn.net/v/t1.0-1/p50x50/21192512_10154728732156466_2694523033766137563_n.jpg?oh=ebb5c0fd56bf7868da7f10d039d952b2&oe=5A8EA420"}

]

}

The following is a similar call, but based on Facebook page names:

params = {

"webhook_url": "https://citizennet.com/api/v2/backend/audienceReports/webhook",

"connections": [

{'fan_count': 73917223, 'id': '19614945368', 'name': 'Taylor Swift'},

{'fan_count': 69514888, 'id': '7126051465', 'name': 'Katy Perry'}

],

"data_sources": [

{"id":"19614945368","name":"Taylor Swift","type":"facebook","url":"https://www.facebook.com/TaylorSwift/","category":"Musician/Band","popularity":73919525,"verified":true,"picture":"https://scontent.xx.fbcdn.net/v/t1.0-1/p50x50/21032791_10154975234150369_1493436770276743217_n.jpg?oh=e1261630a9de39bcd0ebe6fb897ee319&oe=5A90EEF8"},

{"id":"taylorswift13","name":"Taylor Swift","type":"twitter","url":"http://twitter.com/taylorswift13","popularity":85680864,"verified":true,"picture":"http://pbs.twimg.com/profile_images/900399601282424832/sNDnYYZe_normal.jpg"},

{"id":"katyperry","name":"KATY PERRY","type":"twitter","url":"http://twitter.com/katyperry","popularity":106831505,"verified":true,"picture":"http://pbs.twimg.com/profile_images/902653914465550336/QE3287ZJ_normal.jpg"},

{"id":"7126051465","name":"Katy Perry","type":"facebook","url":"https://www.facebook.com/katyperry/","popularity":69518695,"verified":true,"picture":"https://scontent.xx.fbcdn.net/v/t1.0-1/p50x50/21192512_10154728732156466_2694523033766137563_n.jpg?oh=ebb5c0fd56bf7868da7f10d039d952b2&oe=5A8EA420"}

]

}

2.1. Creating a Core Audience object

To specify a core audience, the JSON object must be in the same format returned by Facebook. The following delineates how to search for valid objects.

Searching by Facebook page name

This can be done by querying Facebook directly. There can be many pages with the same name, so using pages with the most fans is a good approach.

GET https://graph.facebook.com/VER/search?fields=name,fan_count&q=PAGENAME&type=page

Example:

GET https://graph.facebook.com/VER/search?fields=name,fan_count&q=Katy Perry&type=page

{

"data": [

{

"name": "Katy Perry",

"fan_count": 69514250,

"id": "7126051465"

},

{

"name": "Katy Perry.",

"fan_count": 24900,

"id": "324931010973312"

},

}

Searching by Interest Keyword

GET https://citizennet.com/api/v2/backend/targeting/search?type=adinterest&q=INTEREST

Example:

GET https://citizennet.com/api/v2/backend/targeting/search?type=adinterest&q=superman

[

{

"Interests",

"Additional Interests",

"Superman"

path_name: "Interests > Superman",

description: null,

audience_size: 28995900,

topic: "News and entertainment",

path:

[

],

id: "6003344840181",

name: "Superman"

},

{

"Interests",

"Additional Interests",

"Batman v Superman: Dawn of Justice"

path_name: "Interests > Batman v Superman: Dawn of Justice",

description: null,

audience_size: 16077781,

path:

[

],

id: "1607291596169571",

name: "Batman v Superman: Dawn of Justice"

},

]

2.2. Creating a Data Source Object

Data sources are merely Facebook and Twitter accounts that CitizenNet uses for collection of keywords that relevant to the audience; the relationship between these keywords (such as a shared audience size) is then provided back in the audience insights report.

GET https://citizennet.com/api/v2/search?type=all&q=Superman

[

{

type: "twitter",

name: "DC",

link: " http://twitter.com/DCComics ",

picture: " http://pbs.twimg.com/profile_images/732600258019000320/ul3A_R7i_normal.jpg ",

popularity: 2515041,

category: "twitter profile",

website: " http://t.co/aYYZJpONRy ",

id: "DCComics",

verified: true

},

{

name: "Superman",

link: " https://www.facebook.com/superman/ ",

picture: "",

fan_count: 7346996,

category: "Public Figure",

website: "http://www.dccomics.com http://www.superman.com",

is_community_page: true,

is_verified: true,

id: "6281148998",

type: "facebook",

popularity: 7346996,

verified: true

},

3. Reading a Report Based on Report ID

GET https://citizennet.com/api/v2/backend/audienceReports/<id>

4. Understanding the Results

The results are JSON formatted as follows:

id: The ID of the report

interest_report: An array of JSON objects, best described by the following example:

Suppose that the Core is defined as the example above, with the keywords Katy Perry and Taylor Swift. The interest report is an array of several thousand keywords formatted as follows:

The keyword Carly Rae Jepsen was chosen as an affinity to the Core. 1.07\% of the Core audience likes Carly Rae Jepsen, but 64\% of the Carly Rae Jepsen audience likes the Core; this percentage jumps to 70.6\% looking at the 13-24 demographic.

targeting_insights: An array of JSON objects, as in the following example:

The array consists of segments, the segment above being the 13-17 segment. This segment consists of 7.6M people in the US, which represents 3.21\% of Facebook in the US. The ‘feature_index’ term indicates that the Core audience is 1.226 times as likely to be 13-17 than the Facebook average. You can ignore the affinity section.

**Note: All CitizenNet internal users are given admin access.

Before adding a new user, make sure you are in the correct company by following these steps:

here

Click on the “Campaigns” tab (1) at the top of the screen. Check the name of the company (2). If you need to add a user to a different company, click the arrow on the right side of the company name (2) and choose the correct company from the drop down (only companies for which you have access to will be listed in the drop down). In the picture above, the “CitizenNet” company is selected.

Once you are in the correct company, navigate to your user profile (to view instructions on accessing your user profile, click ).

An admin’s user profile will have extra tabs on the left side:

To access the new user form, click the “Manage Users” tab (3).

At the top of the form is the field to add new users (4). The list underneath (5) is a list of all active users in the company you selected earlier.

Enter the email address of the user you wish to add into the “Add New User” field (4).

Click “Add User” (7) to add the user.

Note that you will still need to add the User to a Team so that they can be given a role and gain access to multiple companies/request groups. You can find out how to do that in the "Working With Teams" article.

Overview

Teams are how we manage users access to resources in CitizenNet. Teams are comprised of team members and resources (companies and request groups). Using teams we can easily change someone's role, add a company, or remove a user.

Using Teams

There are several different actions you can do via the team interface - please find a step by step explanation for each use case below.

Navigating to the Team List View

You will find the “Teams” option anywhere on the site excluding QuickSight in the top Navigation Bar

Note that this will only be visible if you are an admin or have the role of a “Request Group Manager” on a team.

Clicking on Teams will take you to the Teams List View

In this view you can see the teams you are part of, or all teams if you are an admin

You can search for a Team in the search bar and click into a Team to look at the users and resources associated with that Team.

Adding a User to a Team

A User has to be in CitizenNet to be added to a Team. If they are not already in CitizenNet you will first need to “Add a User to CitizenNet” which is outlined in the next section

From the Teams List View click on the Team you want to add a user to

Click the “Add Member” button on the top right of the page

Search for the User and select them

Pick the User’s Role(s) from the dropdown. When done press “Submit”

Note that users can have more than one role

Different Roles allow a user to do different things in CitizenNet - Outlined below are the Rolls and what they allow you to do

Campaign Manager

Create Campaigns

View Campaigns

View Quicksight Reports

Create Quicksight Reports

Requester

Create Requests

View Requests

Add Creative to Requests

View Quicksight Reports

Manage Request Creative Status

Creative Producer

View Requests

Add Creative to Requests

Manage Request Creative Status

Request Group Manager

Create Requests

View Requests

Add Creative to Requests

View Quicksight Reports

View Teams

Add Request Groups to Teams (only teams that they have this role on)

Add or Change Users/User Roles on Teams (only teams that they have this role on)

Manage Request Creative Status

Business Approver

View Requests

Create Requests

Add Creative to Requests

View Quicksight Reports

Approve Requests

Approve Creative

Report Viewer

View QuickSight Reports

End Advertiser Manager

Manage End Advertisers

Adding a User to CitizenNet

Click on the dropdown on the top right of the page, the click settings

Make sure you are logged into the right company

You can see what company you are logged into by looking that what is in the parenthesis next to your name on the top right corner on any page

You can change this company on the top left of the page when looking at the campaign list view (click “Campaigns” in the top navbar)

Navigate to Manage Users

Add a User to the text box at the top of the page and press “Add User”

The User will now be added to CitizenNet, but they are not automatically added to a team. To do that follow the steps in the “Adding a User to a Team” section

Removing a User From a Team

Click on the Team you are removing a user from. This will take you to the Members List View

Click on the trash can icon to the right of the user’s name to remove them from the team

Updating the Roles a User has

Click on the Team your User is in

Click on the User’s email address

Simply add more roles via the dropdown, or hover over a role and press the X at the right of the box to remove a role

Click Submit to apply the change

Adding a Company to a Team

Click on the Team you want to add a Company to

Click on the Companies Tab

Click on “Add Company”, Search and Select your Company, then press “Submit”

You can remove a Company by pressing the Trash Can Icon to the right of any Company that is in the Team you are looking at

Adding a Request Group to a Team

Click on the Team you want to add a Request Group to

Click on the Request Groups Tab

Click on “Add Request Group”, Search and Select your Request Groups, then press “Submit”

You can remove a Request Group by pressing the Trash Can Icon to the right of any Request Group that is in the Team you are looking at

After logging into CitizenNet, make sure you are in the Campaign Group List Page by clicking the “Campaigns” tab on the top menu bar (A).

Make sure you are viewing information for the company you wish to work in - the Company Name is displayed on the left hand side directly underneath the top menu bar (B). In the image below, the groups for the “CitizenNet” company are listed.

here

To switch companies, click the arrow next to the company name (B). The companies you have access to are listed in a drop down. Click the one you wish to work in.

The information you are viewing is a list of Groups. These Groups are ways to organize campaigns that are related to each other. Each Group can be either a Twitter or Facebook Group. You can only create Campaigns for that platform within the Group and cannot mix Twitter and Facebook Campaigns within the same Group. (**Note: Instagram is considered a part of the larger Facebook platform. To run campaigns on Instagram, create a Facebook Group and run the Campaigns from within.) You can tell if a Group is for Twitter or Facebook by looking at the image on the left of the Group name (C). In the example above, “Riley’s Test Group” is a Facebook Group and “Riley’s Twitter Test Group” is a Twitter Group.

To create a Facebook Campaign, click on the name of the Group you wish to create it within. Make sure the selected Group is for Facebook campaigns by viewing the icon to the left of the Group name.

Once you click on the Group, you will see a list of Campaigns already created within that Group.

Click the blue button with the plus sign on the right hand side (D) to create a new campaign. This will take you to the New Campaign Form, with the details tab selected.

For the next step in Creating a New Facebook Campaign, click.

Publishers

Request users who are added as "publisher" to a request group will only receive "Request Approved" emails for requests in that group.

Marketers

Request users who are added as "marketer" to a request group will receive the following emails for that request group:

Event Request Created

Event Request Approved

Event Request Cancelled

Event Request Campaign Created

Request Creative Changed

Request Twitter Creative Changed

Campaign Final Report

Managers

Request users who are added as "manager" to a request group will receive the same emails as Marketers for that request group, with the EXCEPTION of "Campaign Final Report".

Managers are also very often given Wildcat access. In these cases, the managers also get "Daily Citizennet Summary" emails for any company that they have access to.

There are three main screens utilized in this system:

Campaign Request / Creative Form

This is the view where someone fills in the high-level details for a campaign, such as budget, dates, and campaign type. There is another tab (located on the left) where the creative for a campaign can be entered.

User Access Levels

Request List

This is a listing of all the Campaign Requests and their status, including the person making the request, the request status, and links to the campaign for admins

Campaign Editor

This is the backend system in CitizenNet that allows for full campaign customization (screen shot not shown here).

Next up, the different .

There are several different types of users, each of whom have differing levels of access to the system:

Creative Team: Responsible for creating the social media post (or selecting an existing post).

Advertiser: Responsible for submitting the campaign request.

Approver: Someone who has the ability to view / approve / deny campaign requests.

Admin: A user with the ability to edit any campaign attribute.

As indicated in the diagram below, there is a cascading level of access depending on the user’s role.

Workflow

Next up, the .

CitizenNet’s Tool Suite provides end-to-end support to enable successful campaigns on Facebook. The tool workflow is:

Insights and Matching -> Media Planning -> Campaign Order Management

Leveraging this suite will save many hours of building and maintaining your own software-based solution, and enables your team to do the work of much larger teams through automation and machine intelligence.

These tools are available in both API and self-service options. We’ll review the self-service options here, and call out notes about how to replicate a similar experience with the API.

The creative field of the request form supports the ability to place creative directly into a request!*

You can directly select, edit, and place creatives inside the request, eliminating the need to email the link to CitizenNet.

*Facebook and Instagram only. For Twitter, please contact your Campaign Manager.

Adding creative can be done for campaigns during all stages of the request: those that have yet to be approved, that have been approved, that have already been created, and that are even already active on Facebook. You can add as many creatives to your campaign as you would like by following the steps below.

There are two ways to access the request you want to add creative to:

In the request approval email, click on the “View Request” this will take you directly to your request in CitizenNet and you can proceed to the next step.

Login to CitizenNet and from your homepage, and youwill see a list of your submitted requests.

Select the request you want to edit by clicking on the name of the Artist/Venue.

Once you are inside your request, click “Creative” on the left hand side.

The first time you visit this page you will have to sign into Facebook (if a Facebook sign in prompt doesn’t pop up, simply clear your cookies to sign in).

Once signed in to Facebook you will have two options:

“Choose Facebook Post” this will give you the option to either browse through posts already on your Facebook page and choose the creative you want for your request; or you can enter the URL of the post you want to use.

“Publish Facebook Post” This gives you the opportunity to make a Facebook post directly on CitizenNet this can either be a “live” post (ie. It shows up on your Page’s Timeline) or a “dark” post (ie. It will only be served as an advertisement and not appear on your Page’s Timeline)

If you decide to do “Choose the Facebook Post” to use for your campaign. You can choose posts by clicking on the "Browse By Page", selecting the appropriate page from the drop down list, and then find the appropriate post from the list below. Select the post(s) you want to use by clicking on the circles next to the post(s), when you’ve finished selecting your posts click on the blue “Done” in the upper right hand corner.

Alternatively, you can enter the post’s URL by selecting “Enter Post URL," entering the URL in the space provided, and then pressing "return" or "enter" on your keyboard. Click the blue “Done” in the upper right corner.

If you decide to “Publish Facebook Post”, you can make it from scratch by filling out the form. At the bottom you can toggle the “Publish” widget to make it a “dark” post or a “live” post. It is automatically set to be a dark post, to make it a live post click on it and it will move to the right and become blue. Once you have entered all your information click the blue “Publish Post” in the upper right hand corner.

Once you have entered your creative in one of the above ways, you will be shown a preview of your post and must click on “Save Campaign” to upload the creative into the campaign.

24 hours after your requested campaign completes, CitizenNet will automatically generate a performance report and send a recap email to the requesting marketer.

These emails will include top line statistics, as well as a link to the downloadable performance report for all Facebook and Instagramcampaigns, with more information on performance as well as campaign setup.

If you cannot locate this email, you will be able to download your performance report directly from your Request list in two easy steps.

1. Locate your Request (For detailed instructions on Using the Request List go here )

2. Click "View Performance" beneath your campaign status and your report will be downloaded.

For documentation about accessing the Request Form, click here.

When the request form first loads, you will see the "Details" tab (A)highlighted with 3 fields to fill out.

The first field, "Status" (B), will default to "New". This cannot be changed by marketers. The purpose of this field is to indicate whether or not the request has been approved by a member of CitizenNet's business team.

The second field is the "Company" (C). Choose which company the request is being made for from the drop down. If you do not see the company listed in the drop down, contact a CitizenNet team member.

Next fill out the "Request Group"(D). The purpose of a request group is to group together marketers and publishersthat work on the sameprojects.Again, if you do not see the request group, contact a CitizenNet team member.

Once you have filled out the Company and Request Group, the rest of the form will load. Notice that the details tab(A) is still selected, but the Creative tab (E)appears on the page.

Choose the "Publisher Email" from the drop down(F). Once request is marked "Approved" by a CitizenNet team member, the publisher will receive an emailalerting them about the campaign. Only publishers that are added to the request group you chose will be listed in the drop down. To add another publishers, contact a CitizenNet team member.

Choose the "Platform"(G)for the campaign.

Choose from Facebook, Twitter, Instagram and Mixed Placement (Facebook + Instagram) by selecting the circle next to the option you would like.

You can only choose one of these options.

If you want to create similar campaigns on Facebook & Twitter, you need to submit two different requests.

The "Event Search" field(H) connects to an external database.Type in the name of the event you would like to create the campaign for. If the event exists in the external database, it will show up in a drop down beneath the form. Click the event.Once the event is chosen, information about the event (i.e. the Artist Name, Venue and Date) will automatically be filled into the other fields.This “Event Search” field is only supposed to make filling out the form faster and easier. It is not required.

If the event was not loaded from the "Event Search", manually fill inthe Artist Name(I), Venue Name(J) and Event Date (K).When you choose the Event Date, the chosen time will be in Pacific Standard Time.

After the event information is filled out, scroll down to the "Campaign" information.

Choose the "Campaign Type" (L).Depending on the options you choose, the objective and optimization goal will be automatically set (though it won’t show up in the request form) and the campaign will be tagged. The options and their defaults are:

Announcement

“Event Responses” objective for Facebook campaigns

“Post Engagement” objective for Instagram or Mixed Placement campaigns

“Event Response” optimization goal for Facebook campaigns.

“Post Engagement” optimization goal for Instagram or Mixed Placement campaigns

Presale

“Conversion” objective for Facebook and Mixed Placement campaigns

“Link Click” objective for Instagram Campaigns

“Link Click” optimization goal for Facebook &Mixed Placement campaigns

“Post Engagement” optimization goal for Instagram campaigns

Onsale

“Conversion” objective for Facebook and Mixed Placement campaigns

“Link Click” objective for Instagram Campaigns

“Link Click” optimization goal for Facebook &Mixed Placement campaigns

“Post Engagement” optimization goal for Instagram campaigns

Middle

“Conversion” objective for Facebook and Mixed Placement campaigns

“Link Click” objective for Instagram Campaigns

“Link Click” optimization goal for Facebook &Mixed Placement campaigns

“Post Engagement” optimization goal for Instagram campaigns

Closing

“Conversion” objective for Facebook and Mixed Placement campaigns

“Link Click” objective for Instagram Campaigns

“Link Click” optimization goal for Facebook &Mixed Placement campaigns

“Post Engagement” optimization goal for Instagram campaigns

Sweepstakes or Contest

“Link Click” objective for all campaign types

“Link Click” optimization goal for fb and mixed placement

“Post Engagement” optimization goal for Instagram campaigns

Brand Campaign

“Post Engagement” objective for all campaign types

“Post Engagement optimization goal for all campaign types

Choose the "Start Date"(M) and End Date(N) for the campaign byclicking the calendar on the righthand side of both these fields. Choose the date from the calendar popup.

The "Locations" fields will change depending on whether your chose Twitter of any of the Facebook/Instagram options as the platform. For Facebook requests, click on the type of location you wish to target (Cities, States or Countries) (O). Type the location in the field below. The location will appear in a drop down below the field. Choose the location from the drop down. You MAY choose more than one.

For Twitter requests, enter a city, state or country in the "Locations" field(P) and choose the correct location from the drop down that appears.

The remaining fields are the same regardless of the platform for the request. Enter in the media budget(Q). This will become the Lifetime Media Budget on a campaign. It is a spend cap, meaning that it is the maximum that will be spent on the campaign (although the campaign could spend less than this amount depending on various factors). The Media Budget does not include commission.

Enter the "Total Budget" (R).This is the total maximum amount of money that can be spent on the campaign, including CitizenNet commission. When you enter the Media Budget, this field will be automatically calculated based on the commission rate. Alternatively, if you enter the “Total Budget” first, the “Media Budget” will be automatically calculated by removing commission.

Lastly, enter in any "Additional Comments"(S).This field is an opportunity to include any additional notes about the campaign that internal CitizenNet team members should be aware of.

From the landing page, click the “Request” tab (1)at the top of the screen.

This will bring you to a list of requests for your company. Each row in the list is a different request and contains the most important information about that request.

To access an existing request, click the name of the request(2) or the cog on the right-hand side of the row for that request(3).

To access the form to create a new request, hit the blue circle on the too right-hand side of the list(4).

Follow the steps to access the “Manage Users” page for the company you wish to manage users for (i.e. make sure you are in the correct company, go to your profile and click the “Manage Users” tab).

Users for the company you chose will be listed on the page (A).

here

If you wish to REMOVE a user, click the “x” on the righthand side of their email (B). This will make the user “in active” (they cannot log in), but their user profile will remain in the database.

If you wish to REACTIVATE a user that was previously removed, follow the steps to add them in as a new user again (to view these steps, click here ). This will re-activate their original user profile but will not send them a new welcome email. If they wish to reset their password and cannot remember their old one, they can follow the steps to reset their password .

Start at CitizenNet’s main landing page: www.citizennet.com.

here

Click the “LOGIN” button on the top right of the screen (1).

A popup will appear for you to enter your username and password.

Click “Forgot your password?” (2) on the popup.

You will be taken to the “Request Password Reset” page.

Enter your email address in the field (3).

Click the “Request Password Reset” button (4).

You will be sent an email with the subject “CitizenNet Password Reset Requested”. The email will be set from [email protected].

**It should only take a minute or two for the email to arrive in your inbox. If you do not see the email, check your Spam folder and any filters set up on your email. If you need further assistance, contact your rep at CitizenNet.

Once you have found the email, click the click the link to “Reset Password” (5).

Click the link in your email will take you to a page with the following message:

You will now receive a second email from [email protected]. The subject will be “Your CitizenNet Password Has Been Reset”. The email will contain a new temporary password that you can use to log in to CitizenNet.

**It should only take a minute or two for the email to arrive in your inbox. If you do not see the email, check your Spam folder and any filters set up on your email. If you need further assistance, contact your rep at CitizenNet.

After you have logged into CitizenNet with your new temporary password, follow the instructions to change your password to something you can remember. You can find the instructions .

Start by navigating your user profile (for instructions on accessing your user profile, click here ). Hit the “Password” tab on the lefthand side (A). This will take you to the change password form.

Enter your old password, then enter your new password twice.

Click “Update Password” (B) to save the new password.

**Note: if “Update Password” is disabled, this likely means that the “New Password” and “New Password, Again” fields do not match. Try re-typing your new password into both fields.

When logged in, click on your name in the top right hand corner of the screen (1).

A drop down will appear with two options. Click “Settings” (2).

This will take you to your user profile. For users who are not admins, your profile will look like this:

You can change any of these fields (First Name, Last Name, Notification Email and Receive Notifications toggle).

After making any changes, click “Update Profile” to save them (3).

**Note: For non-admin users, notifications can be toggled entirely on or entirely off. If you want to receive some notifications but not others, you will need to contact an admin to change the separate settings.

For instructions to access the R/F form, click here.

Once you are in the Reach / Frequency form, you will see a planner screen.

Adding Targeting Options

There are a few key items to point out:

The screen is divided into a setup section (1) on the left, and an estimated results section (2)on the right. When the required fields in the setup section arefilled in, a chart will appear in the estimated results section.

You may build more than one R/F campaign from this interface; viewing and selecting the different R/F campaigns can be accomplished by clicking on the menu icon (3) in the top left.

The collection of one or more RF campaigns can be saved for later review by clicking the save button (4). This does not reserve anything on Facebook, but rather saves the settings on CitizenNet.

The first step to creating a new campaign is to setup thecampaign name. This can be done by clicking the small pencil icon on the right-hand side(5). A pop-up will appear for you to name the campaign.

Enter the name you would like for the campaign(6)and hit "Confirm"(7).

After you name the campaign, fill out the campaign details in the form onthe left-hand side(1).

Most of the details are very similar to regular campaigns (see Adding Campaign Details and ), but pay special attention to the frequency settings:

Frequency Cap (8) refers to the maximum amount of times you wish to display the campaign to a user.

Frequency Cap Reset Period (9) refers to the length of the time period that the Frequency Cap will be counted in. In the example above, the target audience will be exposed at most once a week.

Once you have filled in enough details and targeting information, a blue "View" button (10)will show up in the the chart on the right-hand side.

As you add in more targeting information, the chart on the right-hand side will change to indicate that there is new data.

When you click on either "View"(10)or "Refresh Chart"(11), you'll see aReach / Budget chart similar to the following:

A few notes on this chart:

The x-axis is the reach of the audience, and the y-axis is the price

Hovering your cursor over any portion of the curve will give you details at that point. Selecting a point will move the line with highlighted information (12) andfill in the values above the chart (13).

You must choose a point along the curve in order to complete the reservation and make the campaign.

You can also type in values for Budget, Reach, and CPM (13) -this will cause theselection point (12) to moveaccordingly.

If we were to run the campaign in the example above,Facebook wouldreserve 19\% of the target audience, totalling 16M people, at a cost of $156,717.94.

Once you are done setting up the campaign and you've selected a point on the chart(12), click "Reserve Campaign"(14).

Additional Features

For convenience, you can set up several similar RF campaigns inside of one “report”. This is done as follows:

Click on the menu button (A)at the top left.

This opens a panel on the left-hand side that shows other R/F campaigns in this report. By default, there is only one.

To createan additionalcampaign, hover over the initial campaign (B). A kabob will appear to the right of the campaign name.Click the kabob to view a small menu:

From here, you can duplicate the R/F setup, rename it, or delete it. Hit "Duplicate" (C)to create a copy of the report with all the settings of the first one. You may make changes once the report is duplicated.

Reach / Frequency, or “RF”, campaigns, are a powerful alternative to typical auction-based campaigns on Facebook. These campaigns allow you to reserve future ad inventory on Facebook, with guarantees on price, the targeted reach, and the desired frequency.

To begin, navigate to the company and group you would like to work in. First click the Campaigns tab (A)in the top menu bar.

Make sure you are in the correct company(B). If you are not in the correct company, click the arrow to the right of the company name(B) and choose the correct company from the drop down.

Clickthe group (C)you would like to create the R/F Campaign in.

Once you are in the correct group, hover over the blue plus sign (D).

Two options will appear below the plus sign. Click the first option, labeled “R/F” (E), to begin the creation process.

To edit a group, first you need to be on Group List View page. Click on"Options" dropdown menu and click on "Edit". Here you can edit your group information.

Note that a group will be permanent in the system once you have created a campaign within the group. No further changes can be made.

If you need to make a change to a group that already has a campaign in it, the best thing to do is create an entirely new group with the correct settings.

As mentioned in a previous article (see Creating a Group ), tracking pixels can be placed on a group level to be applied to all campaigns created in the group.

You can add multiple pixels to the same group

You can mark one (and only one) pixel for conversion optimization by checking the conversion pixel box when adding the pixel.

The pixel will display the tag "conversion pixel" once added.

Why mark a conversion pixel?

Applyinga conversion pixel is used inconjunction with setting an Objective for the campaign (see Adding Campaign Details ).When a conversion pixel is applied to a campaign, Facebook will optimize the campaign to perform towards the action associated with the conversion pixel. For example, if a "Checkout" conversion pixel is applied to the campaign, Facebook will optimize the ad delivery towards audiences who are more likely to perform this action - i.e. checkout to purchase when/after ad is served.

To view the previous step in Creating a New Facebook Campaign, click here.

From the New Campaign Form, click on the “Creative” tab (1) on the lefthand side.

here

”Choose Facebook Post” (2)- when you click this button, a pop-up will appear to choose a post that has already been published:

”Browse By Page” (A)

When you click this option, a field for “Page” will pop up. Click the arrow on the righthand side of the Page field to see the options. Only Facebook pages associated with the Social Account of the GROUP will show up in this field.

Choose a Facebook page from the dropdown.

After you choose a page, the posts already published on that page will appear in the pop-up. This includes hidden posts and public posts.

”Enter Post URL” (B)

When you choose this option, you can manually enter the URL for a post to use as the ad’s creative. The social account must have access to the page the post was made on in order for it to run successfully in the campaign.

After the URL is entered, the post should appear in the pop-up, which confirms that the URL was entered correctly.

Click “Done” for the pop-up to disappear and the creative to be added to the campaign.

”Publish Facebook Post” (3) - when you click this button, a pop-up will appear to create a NEW Facebook post:

”Page” (C) - choose a page to publish the post on. You can only choose from among the pages that the social account (on the group level) has access to.

”Post Type” (D) - choose a post type from the following options in the drop down (depending on which option you choose, more fields will appear):

Link

Requires the link URL, Call to Action (or “no button” specified) and Image Upload Link

Headline, Link Display and Link Description are optional

Photo

Upload an image from your desktop

Video

Requires video URL, Call to Action (or “no button” specified), Thumbnail Image and Media (video upload)

Link Headline, Link Display and Link Description are optional

Status

Enter text asthe content.

Carousel

Requires a parent link (this will be the last slide in the Carousel and is usually a link to the brand’s Facebook page. It will be displayed with the page’s profile picture and text that says “See More”)

Link Display is optional

Click the “+ Add” to add additional slides to the carousel (called “Child Attachments”). For each Child Attachment you add, more fields will show up with options for that child. Child attachments MUST have a Call to Action specified.

At least 2 Child Attachments are required for Carousel Ads

Choose to allow Facebook to automatically select and order the URLs in the carousel or force them to show up in the order you add them. Defaults to TRUE (meaning that the order will be chosen by Facebook)

Child attachments must include a link, a Call to Action and Media (photo OR video)

Mobile App Install

Requires a link to the app in the Apple Store or Google Play Store

Requires a photo or video upload

“Post Text” (E) - The text entered in this field will be the text displayed as a caption on the ad. This is required for every Post Type.

”Publish” (F)- defaults to OFF

Choose to switch this option ON if you would like the post to be immediately published to Facebook on the page specified in this pop-up(C). This will publish the post as a regular post from the Facebook page in addition to running it as an ad during the time of the campaign.

Defaults to OFF, which means the post won’t appear on the page specified (C). The post will only appear as an ad once the campaign runs.

Click “Publish Post” (G) for the pop-up to disappear and the creative to be added to the campaign.

“Previews” (4) - After you add the creative, a preview of the ad will appear on the page. You may choose to view the preview based on the placement you chose for the ad (ex. if you chose Facebook Desktop and Mobile, then you may preview the ad how it will look on Facebook’s desktop and mobile platforms).

To view the next step in Creating a New Facebook Campaign, click.

To view the previous step in Creating a Quicksight Report, click here.

Adding Multiple Tables

To add an additional table, click the blue “+” (1) in the bottom corner of the screen.

here

Follow the directionsto define the metrics and dimensions of the table found here.

Filtering From Multiple Tables

Once you have multiple tables displayed on the page, you can choose to filter between the tables. Any row you filter out on the second table will also affect the first table.

In the example below, the row for the “35-44” age demographic (2) on the second table is excluded (to view directions to exclude a row, click here ). Once this row was excluded, all the ad spend for the rows in the first table(3)were recalculated. In other words, the ad spend for each campaign in the first table was recalculated to exclude any budget that was spent targeting 35-44 year olds. The total at the top of the first table(4) and the total at the top of the second table(5) were both recalculated to exclude 35-44 year olds as well.

**Note: You may add as many tables as you’d like to a Quicksight report. Each subsequent table you add will affect the filtering on the tables created before it.

To view the FINAL step in Creating a Quicksight Report, click.

To view the previous step in Creating a Quicksight Report, click here.

Once you have set up the report the way you would like it, click the kabob on the top right-hand side (A).

here

A drop-down menu will appear over the kabob. Select “Save” (B).

A popup will appear in the middle of the screen.

Enter the name you wish to save the report under (C).

Select the company you wish to save the report under (D). **NOTE: Only users with access to this company will have permissions to view the report.

Hit “Save” (E).

The report is now saved! It will be displayed under the list of Quicksight reports foundby following the instructions.

To view the previous step in Creating a Quicksight Report, click here.

Editing a Table

After a table is generated, you may still edit the dimensions or metrics.

Click the kabob (1) in the top right corner of the table you wish to edit.

here

A drop-down menu will appear above the kabob.

Choose “Edit Metrics” option (2). The popup to choose dimensions and metrics will appear. You may edit the dimensions or metrics the same way you originally chose them.

Filtering a Row

If you wish to filter out a specific row from a table, click the checkbox to the left of the row (A).

A popup will appear with options to exclude or include the row. Choose “Always Exclude” (B).

After you choose this option, the row you selected will appear faded and the total in the top right corner of the table (C)will be updated to display data excluding that row.

To view the next step in Creating a Quicksight Report, click.

To viewthe first step in Creating a Quicksight Report, click here.

To add your first chartto the report, click the blue “+” in the bottom right hand corner of the screen.

here

A menu will appear above the “+” withoptions for types of charts to add to the report. The most common type of chart to add is a Table. For now, stick to creating a table. Click “Table” in the menu (A) to add the table.

A pop-up will appear to allow you to choose the Dimensions and Metrics for the table (remember, Dimensions define the rows of the table and metrics define the columns. To view more on reading a Quicksight Report, click here ).

To choose a dimension, make sure the “Dimension” tab (B) is selected. The list of dimensions you may choose from will be displayed in the list (C). You may filter through the list of dimensions by choosing a filter on the left hand side (D). You may also search through the dimensions by entering the name of the dimension into the search bar (E).

Once you have found the dimension you wish to use, click the checkbox (F) to the left of the dimension. The dimension will now appear in the list of dimensions on the right hand side (G).

You may (and often should) add more than one dimension to a report. When you add a second dimension, the results will be displayed by row based on BOTH dimensions. Order is very important to keep in mind since each dimension is dependent on the dimension above it. For example, if you choose “Campaign Name” as the first dimension and “Ad Set Name” as the second dimension, the rows in the table will be organized to display data for each campaign, with each ad set within every campaign displayed underneath.

You can change the order of the dimensions in the list on the right hand side (G) by dragging and dropping.

Below is an example of a tablesetup with “Campaign Name” as the top dimensions and “Ad Set Name” as the second dimension. In this example, 2 campaigns that contain 2 ad sets each are displayed (Campaign and Ad Set names are blurred out to protect the privacy of our clients).

Once your dimensions are setup, click the “Metrics” tab (H) in the pop-up.

Choosing a metric works almost exactly the same as choosing a Dimension. You may filter the metrics by choosing a filter from the lefthand side (I). You can search through them by using the search bar (J) at the top of the pop-up. Once you select metrics, they will be displayed on the righthand side of the pop-up (K).

You will almost always create reports with multiple metrics. Each metric you choose will create another column in the table. The columns have no impact on each other (as opposed to dimensions, where each dimension will be dependent on the dimension above it). The order of the metrics in the list (K) will affect the order they are displayed in (the top-most metric will be on the left side of the table and the last metric in the list will be furthest to the right side of the table). The order will not affect the data that is pulled.

When creating a table, you may add as many metrics and dimensions as you need. There are other chart-types that do not allow unlimited metrics and dimensions. To check and see how many dimensions and metrics are permitted for the chart you are creating, check the field on the bottom right corner of the pop-up (L).

After your metrics are chosen, click “Done” (M) to generate the table.

**Note: the tablemay take a few minutes to generate. The more campaigns included in the report, the longer it will take to generate.

To view the next step in Creating a Quicksight Report, click .

Accessing a blank Quicksight report

Click on the “Reports” tab (1) in top menu bar.

here

A drop-down menu will appear under the “Reports” tab. Click “New QS Report” (2) from the drop-down.

You are now viewing a blank Quicksight report in the "Quicksight Reporting Tool".

Choosing the Source

The “Source” will default to the last company you had selected. Click on that source (3) to make changes.

A pop-up will appear for you to choose the correct company, groups and campaigns to collect data from.

Click “Accounts” (A) to choose the company. A field will appear (B) for you to type the name of the company in. Once you begin typing the name of the company, it should be displayed in a dropdown. Select the name of the company to add to the report. All companies that you are associated with will be displayed as options for this field. To delete a company from the list, click the “x” on the right side of the company’s name (C).

**Note: You may include data from multiple companies on a Quicksight report.

Click “Groups” (D) to choose which groups to collect data from. All groups that you are associated with will be available. When you click “Groups” (D), a field (E) will appear that shows which groups are currently selected. The default is “Currently Running”. Click the field (E) to change the groups. The options are:

All

Currently Running

Deleted

Ending Today

Have Alerts

Missing Creatives

Starting Soon

Upcoming

Custom

If you choose “Custom”, another field will appear for you to enter the name of specific groups you wish to create the report for. You may enter as many groups as you’d like into the custom groups form.

When you add custom groups, the company chosen above (A) may be overridden. For example, if you choose the company “CitizenNet” and then add custom groups that are associated with a different company, those groups will still be included in the report. For every other option, the groups will be chosen from within the company selected (A). For example, if you choose “Ending Today,” data will be pulled from all the groups that exist within the company selected (A) and have campaigns ending today.

Click “Campaigns” (F) to choose which campaigns to collect data from. This section works almost exactly the same as the “Groups” section described above. When you click “Campaigns”, a field will appear (G) to allow you to choose which campaigns to pull data from. The options are the same as the “Groups” options described above.

Click the “Done” button (H) after selecting the Accounts, Groups and Campaigns you wish to pull data from.

Choosing the Timeline

The timeline will default to "Lifetime"(4). This indicates that data will be collected for the entire running length of the campaigns.

Click the default "Lifetime" timeline (4)to open a pop-up with more options.

You may choose specific dates to collect data from for the report. The calendar on the left-hand side(A)indicates the start date while the calendar on the right-hand side(B)indicates the end date.

You may also choose any of the options beneath the calendars(C).

**Note: in the image above, "Lifetime" is highlighted blue since it is the currently selected (default) time period. "June 25, 2011" and "December 4, 2016" are also highlighted blue in the calendars to indicate the default "Lifetime" setting (June 25, 2011 is as far back as the reports can go, and December 4, 2016 is the day thisscreenshot was captured).

Hit "Done" (D)when you have selected the desired time period.

To view the next step in Creating a Quicksight Report, click.

Exporting the Entire Report to Excel

From the page that displays the report (the "Quicksight Reporting Tool"), click the kabob in the top right corner (A).

A drop down will appear with several options. Select “Export” (B).

A pop-up will appear. Choose whether or not to include totals in the excel export (C). Click “Export” (D) to complete the export. The excel file will be downloaded to your desktop (**Note: if you include totals in the report, the total will be displayed at the bottom of the excel file).

Exporting the Entire Report to PDF

From the page that displays the report, click the kabob in the top right corner (1).

A drop down will appear with several options. Select “Create PDF” (2).

**NOTE: Once you select “Create PDF”, a notification will pop up to inform you that the PDF is being generated. This process will take a few minutes (in most cases the report will be generated in about a minute. It generally should not take more than 5 minutes).

To view the generated report, click the “Reports” tab in the menu bar at the top (3).

A drop-down will appear. Choose “Generated Reports” (4).

You will see a list of generated PDF reports. Make sure the company you created the report in is selected at the top (5).

If you do not see the report in the list, you can search for it in the search field (6).

Once you find the desire report, click the name of the report (7) to download the PDF.

You can also share the report via email by clicking the kabob to the right of the report (8). A drop-down will appear next to the kabob. Select the “Share” option.

A pop-up will appear to allow you to add recipients and a message.

Enter the emails of the recipients into the email field (9). As you type the email address, it should appear in the form. Click the email to add that user to the recipients. The user should now be listed in the pop-up (10). (**Note: you may only send the report to users that are associated with the company the report was created in. If the user’s email does not show up when you type it in, they do not have access to the report).

Add a message in the “Add Message” field (11).

Click “Send Report” (12) to send.

Exporting a Single Table to Excel

From the page that displays the report, click the kabob in the top right corner of the table you wish to create an Excel sheet for (A).

A drop-down will show up allowing you to choose options for the report. Choose “Export” (B).

A pop-up will appear. Choose whether or not to include totals in the excel export (C). Click “Export” (D) to complete the export. The excel file will be downloaded to your desktop (**Note: if you include totals in the report, the total will be displayed at the bottom of the excel file).

View a Report in PDF View

It’s a good idea to view the report in PDF View before you generate a PDF. This allows you to see if any columns will be cutoff by the page size of the PDF.

From the page that displays the report, click the kabob in the top right corner (1).

A drop-down will appear under the kabob. Choose “Turn On PDF View” (2).

You are now viewing the report in PDF view.

**NOTE:In the example below, some of the metrics columns are cut off. This means there are too many metrics to generate a proper PDF report. In this case, it’s best to share the report in CitizenNet (instructions below!) as opposed to generating a PDF.

Sharing a Report on CitizenNet

The following instructions detail how to send an email to another user with a link to a report you generated in CitizenNet. The email will not contain a PDF or excel file. Instead it will have a link to the URL in CitizenNet that displays the report. After clicking the link in the email, the user must sign in to view the report.

Click on the “Reports” tab (A) in top menu bar.

Click “Quicksight Reports” (B) from the drop-down.

Find the Quicksight report you wish to share and click the kabob to the right of it (C).

From the drop-down that appears, choose “Share” (D).

A pop-up will appear to allow you to add recipients and a message. Enter the emails of the recipients into the email field (E). As you type the email address, it should appear in the form. Click the email to add that user to the recipients. The user should now be listed in the pop-up (F). (**Note: you may only send the report to users that are associated with the company the report was created in. If the user’s email does not show up when you type it in, they do not have access to the report).

Add a message in the “Add Message” field (G).

Click “Send Report” (H) to send.

To view directions for Accessing an Existing Quicksight Report, click here.

Once you’ve clicked on the report’s name from the Quicksight Reports list, you will be taken to a page that displays the report (also known as the "Quicksight Reporting Tool").

The name of the report will be displayed on the top lefthand side (1).

The company that the report is available to is displayed on the righthand side (2).

The source (3) for the report is listed underneath the name of the report. The source includes the company, groups and campaigns that the report collects data from..

The timeline (4) for the report is listed to the right of the source. The timeline describes the period of time that the report is displaying data for. “Lifetime” means that the report is displaying all the data for the campaigns’ entire run. If a date range is displayed (ex. “Oct 25th - Nov 30th”), only data collected from within that time period will be displayed.

Under the source, are the tabs (5) that organize the report. In the example above, there is only one tab. If there are multiple tabs in the report, the tab that is highlighted BLUE is the tab you are currently viewing. To switch to another tab, click the name of that tab (5).

Beneath the tab bar is the report itself. In the example above, a table (6) is displayed.

On the left hand side of the table, you can view the dimensions of the report (7). Dimensions describe the way the report is organized into rows. In the example above, the report is organized by campaign name. Each row under the “campaign name” dimension is the name of a different campaign (8).

To the right of the dimensions are the metrics. Metrics describe the way the report is organized into columns. The first column (9) in the picture above shows how many impressions each campaign resulted in. The total impressions for all campaigns in the report are listed in the top row.

To the right of the “Impressions” metric is the “CPM” (cost per impression) metric. This metric shows how much was spent in each campaign for every one thousand impressions the campaign produced. Each column to the right of the “Impressions” metric shows another metric, with the total for that metric in the top row and the data for each campaign listed in each row.

If you cannot view every metric in the report, drag the line on the right hand side of the table (10) to the right. This will expand the table so you can view all the metrics. You may also scroll left and right.

After logging in to CitizenNet, click on the “Reports” tab (A) in top menu bar.

A drop-down menu will appear under the “Reports” tab. Click “Quicksight Reports” (B) from the drop-down.

You will see a list of Quicksight reports (C). Only reports associated with the company shown on the top left (D) will be displayed. To change the company that you are viewing, click the arrow to the right of the company name (D). The list of companies you have access to will be displayed in a drop down. Choose the company you wish to view.

Once you are in the desired company, click the name of a report you wish to view (E).

To search for a specific report, enter the report name in the search field (F). Wait a moment for the report name to populate in the drop-down menu (G).

Click the name in the drop-down to load the results of the search. Wait a moment for the reports to filter before the results appear:

Click the name of the report you wish to view.

To view the previous step in Creating a New Facebook Campaign, click here.

Click on the “Targeting” tab (A) on the lefthand side to bring up the Targeting form.

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The first step in setting up targeting is to fill out the Targeting Sources Form (B). You may have multiple Source Types. Each targeting source will create an individual ad set that targets the audience defined by the source.

Core Audiences - The main audience that an advertiser wants to target is called the “Core Audience”. It should be defined at the top of the of Targeting Sources Form (B). This audience is used as a seed to generate Affinity Interests (and can also be used to generate Lookalike Audiences). "Core Audiences"can originate from a variety of sources. The following Targeting Sources can be used as Core Audiences to seed Affinity Interests:

Core Interests

Narrowed Core Interests

Custom Audiences

Connections

Affinity Interests - This source type is unique to CitizenNet. It provides advertisers with audience expansion tools. The Predicted Affinity examines key markers of the Core Audience and chosen Facebook Page/Twitter Profile, and creates new audiences that are predicted to respond well to advertising for the brand. CitizenNet’s unique technology identifies users from over 650 million profiles stored in our database.

Waterfall Display - Targeting Sources are arranged in a “waterfall display”, meaning the source targeting at the top will be the primary source (“Core Audience”). The targeting source listed as the second one will be used to target audiences that aren’t already included in the first targeting source. The third one will target audiences that don’t show up in the first or second, etc.

Some important notes about the waterfall display:

An example of waterfall targeting:If the first Targeting Source targets users who are interested in Superman and the second Target Source targets users who are interested in Batman, the second group of users will only include users who are interested in Batman but not Superman (since users who are interested in Superman are already targeted from the first targeting source).

You can rearrange the order of your targeting sources after they are filled out by dragging and dropping the boxes with the source details.

Make sure “Affinity Interests” source type appears BELOW the “Core Audience”

Generally, it’s best to move the smallest audiences to the top and the larger audiences to the bottom of the waterfall.

Add additional Source Types by clicking the “+ Add” button (C) at the bottom of the Targeting Sources form. For every additional Source Type you add, a different ad set targeting that audience will be created.

For each Source Type in the Targeting Sources Form (B), choose from the dropdown menu (D). CitizenNet currently supports the following Source Types:

“Core Interests”

If you choose this option, make sure to enter one or more core interest to target. When you type an interest into the field (E), CitizenNet will connect to Facebook and make sure there is an option for that “interest” in Facebook’s targeting options.

You can choose to enter multiple core interests at once by clicking the “batch” button under the Core Interests field.

A user only needs to be interested in ONE interest on the list in order to be targeted. (ex. If you enter Batman and Wonder Woman, a user will be targeted if they are interested in Batman OR Wonder Woman)

”Narrowed Core Interests”

The purposes of Narrowed Core Interests is to allow multiple core interests to be targeted at once (ex. Users are only targeted if they are interested in Batman AS WELL AS Wonder Woman - as opposed to Batman OR Wonder Woman if you enter them as “Core Interests”)

If you choose this option, a field will show up for you to enter core interests (1).

Enter as many core interests as you want in that field and CitizenNet will make sure to target users who are interested in at least ONE of those interests.

These individual “Narrowed Core Interests” fields work exactly like regular “Core Interests”.

Click “+ Narrow Audience” (2) to add ADDITIONAL core interest requirements. Users are only targeted if they satisfy BOTH Narrow Audiences. Here’s an example:

(In this campaign, only users who like Batman OR Superman

AS WELL AS Wonder Woman OR Elektra will be targeted.)

”Custom Audiences” - these are previously created custom audiences that are already stored in FB and connected to the ads account.

”Lookalikes” - these are specific Custom Audiences generated by Facebook, which target users similar to those that match a certain criteria (ex. Users that are similar in demographics or behavior to other users who have ordered food on GrubHub in the past).

”Connections” - when you choose the connections option, CitizenNet will load Facebook pages that the campaign’s social account is connected to.

“Connections” include users who have liked the page you choose from the drop down.

Make sure the client has granted the social account access to the page in order for it to show up in the drop down.

”Affinity Interests”

The form for this option (F) will automatically appear when you load the Targeting page. Each campaign can only have ONE Affinity Interests source type.

Affinity Interests audiences will be generated by CitizenNet based on the data that is inputted in this form.

In the field under “Collect data from users that like or follow” (G), enter a twitter handle URL, facebook page URL or subject that you wish to target. For example, if you enter “superman”, CitizenNet will load all the facebook and twitter pages/handles associated with that topic. You can choose from the list.

You may add/choose more than one Facebook page or twitter handle

When defining Affinity Interests, make sure that at least one other source type is selected. If you are targeting many different source types, select the source type you would like use as the “Core Audience” (the source to base the Affinity off). Do this by switching the button under “Choose Affinity interest based off this Targeting Source” to blue on the source you would like to use. Make sure the Affinity Interest source type appears BELOW this source in the waterfall.

Here is an example of a campaign with properly set up Affinity Interest based on Core Interests:

To view the next step in Creating a New Facebook Campaign, click .

To view the the previous step in Creating a New Facebook Campaign, click here.

In addition to Targeting Sources, there are other restrictions you may put on the campaign’s audiences (i.e. locations, demographics).

These restrictions can be defined under the "Targeting Options" section. Click "Targeting Options" to expand this form and enter the desired information.

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**NOTE: Any information specified under Targeting Options will be included in the entire campaign and set at the ad set level. These options will not create different ad sets but will be included in EVERY ad set. The options are:

Placement (where the ad will be displayed)

Choose a “Device Platform” (A) - you can choose one of these or the other, or BOTH:

Desktop

Mobile

Choose a ”Publisher Platform” (B) - you can choose up to all 3

Instagram (you must include “Mobile” as a Device Platform if you choose this option since Instagram only offers ads on Mobile devices)

Facebook

Audience Network - this allows Facebook ads to be displayed on pages outside of Facebook, but within their network.

Choose ”Facebook Positions” (C) - if you are publishing the campaign on Facebook, you must choose where on Facebook the ad will be published. You may choose more than one option from the followings:

Feed - the ad will appear as a sponsored post in the user’s news feed

Right Hand Column - the ad will appear on the top righthand side of the news feed, but not as a post within the news feed

”Instagram Account” (D) - this field will only appear If you choose Instagram as a Publisher Platform. You may choose an Instagram Account to be associated with the campaign. That Instagram account will be linked to from the ad. If you do not enter an Instagram account, the Facebook page you enter in the creative section will be associated with the Instagram ad, but it will not be linked to on the ad itself.

Locations (targets users that are in specific locations)

If you choose overlapping locations, you will get an error message (this includes overlapping locations of different types. For example, if you enter “United States” as a country to target and “California” as a state to target, you will get the Overlapping Geo Locations error since California is in the United States). Locations are not required and will default to all of the United States if not entered. The options for locations are as follows:

”Addresses” (1)

Enter as many as you want by typing in the address and hitting “return”

Everything but the zip code is required (ex. 8548 Washington Blvd, Culver City, CA)

Choose the radius to target from that address (ex. 50 miles from 8548 Washington Blvd, Culver City, CA) - Minimum radius is 10 and maximum is 50 (defaults to 50)

”Zips” (2) - you can add multiple zip codes at a time by clicking “Batch” and entering in a list of zip codes separated by commas, spaces OR line breaks.

”Cities” (3) - type in the name of the city. After a few seconds, the city will appear in a drop down. Choose the city you wish to target.

If you wish to add multiple cities at once, click the “Batch” button underneath the cities field. Copy the cities you wish to add from a list (separated by line breaks) and past them in the field. Hit “enter” to add the list.

Choose the radius to target from that city (ex. 50 miles from Los Angeles, CA) - Minimum radius is 10 and maximum is 50 (defaults to 50)

”DMAs” (Designated Market Area) (4) - these are geographical regions created by Nielsen decades ago for advertising purposes. Type the region and choose the correct one from the drop down.

”States” (5) - Enter the name of the state state and choose it from the drop down.

Make sure to type the FULL name as opposed to the 2 letter abbreviation.

You may enter more than one, even though there is no batch option.

”Countries” (6) - enter the name of the country and choose the correct one from the drop down. You may enter more than one, even though there is no batch option.

”Location type” (7)

People who live in this location

ex. If you choose this option with “Los Angeles” as the city, the campaign will target people who report to Facebook that they LIVE in Los Angeles

People recently in this location

ex. If you choose this option with “Los Angeles” as the city, the campaign will target people recently in Los Angeles, as tracked by their mobile device GPS

People traveling in this location

**Note: if you choose this option, you cannot chose either of the other two options

ex. If you choose this option with “Los Angeles” as the city, the campaign will target people recently in Los Angeles (as tracked by their mobile device) and who ALSO live more than 100 miles away.

Locations to Exclude - This form works almost exactly like the “Locations” form, except any location entered will be excluded from the targeting. Click the arrow on the lefthand side to expand the form.

Ex. if “California” is targeted as a state and “Culver City” is excluded as a city, the campaign will target users in California that are NOT in Culver City

Demographics - have your campaign target only people that fit certain demographics. The main options are:

”Minimum Age” (A)

13 is the youngest Facebook allows ads to target.

If no minimum age is specified, the minimum age will default to 18.

”Maximum Age” (B)

65 is the oldest Facebook allows.

If no maximum age is specified, will default to 65.

”Gender” (C)

Male, Female and All are the only options.

Defaults to “All” if no gender is specified.

”Language” (D)

Enter the language, wait for the drop down to load and choose the correct option. You may choose up to 50.

“+ Narrow Audience” (E) - click this button on the bottom right of the Demographics section to get access to the “More Demographics” options. Depending on which options you choose, additional fields will show up. The fields are optional, but you may choose more than one option.

The “More Demographics” section can be used to target very specific users. If this section is filled out, users will only be targeted if they satisfy at least one of these categories. The difference between targeting users in this form versus the “Targeting Sources” form is that Targeting Sources will generate a different ad set for every source whereas “More Demographics” will be added to every ad set (and will be REQUIRED for every ad set - meaning users will not be targeted unless they fulfill at least one of the “More Demographics” categories).

If you want users to be targeted based on fulfilling multiple requirements, click the “+ Narrow Audience” button again. Only users who satisfy BOTH audience requirements will be targeted. Here is an example of the “More Demographics” form filled out properly:

(In this example, the campaigns will target Millennials who work in Arts, Entertainment, Sports and Media OR users whoare interested in Baseball andwork in Arts, Entertainment, Sports and Media.)

Options for “More Demographics” are:

Interests

Interests you enter here will be added to EVERY ad set, regardless of what you enter into core interests in the fields above.

Behaviors

These include past actions or purchase behavior (ex. You can target someone that purchased Cycling accessories in the past)

Schools

Enter the name of the school and choose the correct one from the drop down menu (this field is not exclusive to Universities. It includes high schools, trade schools, etc.)

Fields of Study

Enter the field of study and choose the correct one from the drop down. You may choose up to 200.

College Graduation Years

You may choose as many as you need.

You must enter EVERY year you want targeted. If you choose 1982 and 1986, you will ONLY target users who graduated school in 1982 and 1986. You will NOT target the years in between unless you add those years in this field as well.

Work Places

Target users who only work at SPECIFIC companies by entering the name of the company and choosing the correct company in the drop down. You may choose up to 200.

Work Positions

You may add as many as you need.

Make sure to enter any overlapping titles. For example, if you want to target “software engineers,” it would be helpful to target “web developers” and “programmers” as well.

Life Events, Politics, Industries, Income, Net Worth, Home Type, Home Ownership, Household Composition, Ethnic Affinity, Generation, Moms, Family Statuses, Office Type, Relationship Status, Education Level, Interested In (i.e. sexual orientation), Categories (ex. “Fast Food”)

For any of these demographic categories, click the “+” next to the field that shows up. The options for that demographic will show up in a drop down.

You may add as many as you’d like for each demographic.

Exclusions

These fields work exactly like “More Demographics”, except they will be excluded from targeting instead of included. Click the “+” on the righthand side of the form (1) to add demographics to exclude. You may add as many as you want. Each time you add a demographic, a field will show up for you to fill out details (2).

Custom Audiences

“Custom Audiences to include” (A) - when you add custom audiences in this section, the audiences will be included on EVERY ad set. Alternatively, if you choose a custom audience as a Targeting Source (documented above in the “Targeting Sources” section), it will create an entirely separate ad set for that Custom Audience.

“Custom Audiences to exclude” (B) - these custom audiences will be excluded from every ad set.

Mobile OS - choose an operating system to target from among OS and Android options.

Connections (You must get the client to give your social account access to their page in order to add Connections to that page).

Just like with Custom Audiences, the difference between adding connections in this section as opposed to as a Targeting Source is that connections in this section will be included on every ad set in the campaign (whereas connections added as a Targeting Source will generate a new ad set for each connection targeted).

”Connections to include” (1) - target users that have liked, commented on or otherwise interacted with a certain page.

”Connections to exclude” (2) - exclude users who have a connection to a certain page (for ex. If you’re running a campaign to raise awareness of a film it would make sense to exclude users that already “like” the film’s Facebook page)

“Target users whose friends are connected to” (3) - this works just like “Connections to include”, except it will target friends of users that are connected to the page instead of users themselves.

To view the next step in Creating a New Facebook Campaign, click .

For the previous step in Creating a New Facebook Campaign, click here.

here

Enter campaign name (1). Keep in mind any naming conventions established for your account. They are important for reporting and organizational clarity

Choose an objective by clicking on the arrow on the righthand side of the objective field (2). A dropdown will appear with the options. To learn more about objectives, click here. CitizenNet currently supports the following objectives:

Objective

Notes/Description

Conversions

Customer-completed actions, like purchases or adding to a cart on a website. A conversion pixel will be required on the client’s website

Link Clicks

Clicks on links that direct people off Facebook

Page Likes

Desktop App Installs

Mobile App Installs

Page Post Engagement

Actions - ex: likes, comments, shares, link clicks, video views - related to your Page's posts

Desktop App Engagement

Actions, including app installs and credit spends, on a desktop

Mobile App Engagement

Actions, including app installs and credit spends, on a mobile device

Offer Claims

Ads include offers for people to redeem in the client’s store or online

Event Responses

"Interested" and "Join" responses for an event.

Video Views

Videos that are viewed for 3 seconds or more

Local Awareness

Reach people near the client’s business

Lead Generation

Audiences fill out a form with their contact information.

Brand Awareness

“Optimization Goal” and "Billing Event will automatically default based on which objective is selected. The default can be changed to other options if it isn’t what the campaign should be optimized for. These options are limited by the objective that was chosen (certain objectives and billing events are not compatible with every optimization goal type. To view the options, click the arrow on the righthand side of the Optimization Goal field (3) or the Billing Event (4). The allowed options will be displayed in the drop down.

Enter additional information - depending on what objective you chose, extra fields may be required. These fields define the “Promoted Object” for the campaign (ex. If you chose “mobile app installs”, two new fields will appear on the form so you can enter the application information and app store URL, which will define the mobile app as the Promoted Object).

“Status” Switch (5) - defaults to ACTIVE

Active (blue) - once the creative is added, the ads will run on Facebook during the time period that is specified

Paused (grey) - the ad will be loaded onto Facebook, but will not run even after creatives are added.

Enter “Run Dates” by clicking on the calendar icon on the righthand side of the “Start” and “End” fields (6). Unless specified, the campaign will start at 8am PST and end at 11:55pm PST. All times will be in PST.

**Note: an end date is required for all campaigns. For an ongoing campaign, select an end date 1 year in the future (or less) and update the campaign as the end date approaches

Choose a “Pacing type” by clicking on the arrow on the righthand side of the Pacing Type form (7). The following options will be listed:

Standard (default) - Your budget will be spent evenly throughout the campaign.

Accelerated - Your budget will spend more quickly each day. Advertisers with bigger budgets who want to reach people quickly for time-sensitive campaigns should consider this option. **NOTE: This will NOT cause campaigns to spend more money if they are under spending each day. It will only accelerate how quickly that money is spent during day (i.e. budget will spend as fast as possible on any given day, most likely in the morning). To have an undelivering campaign spend more money each day, figure out the root of the issue as to why the campaign isn’t spending enough money. Likely reasons are that the bid is too low, the audience is too small and/or the relevance score is low for the ads.

Day Parting - only spend during specific times of the day. If you choose this option, the ad set schedule will pop up in the form to allow you to customize this time frame.

Enter a “Pixel” by clicking on the Tracking Pixel field (8) or the Facebook Pixel field (9). This is an option field and is only required if the campaign needs to be optimized for conversions OR ads need to be tracked using pixels. *Note: Pixels are created in Facebook and shared with an ad account. Learn More Ad Accounts Any pixels shared with the ad account (which can also be assigned on the group level) should show up in the drop down for these fields. Learn More About Pixels

Tracking Pixels - This option only tracks one type of conversion event

Facebook Pixels - This is Facebook’s newer pixel format. It is multipurpose and can track several different conversion types at once

Enter “Tags” (10) to help track campaigns with common attributes (audience, demographic, etc.). A good example would be a “holiday sales” tag, which would help track campaign performance across specific holiday campaigns. Tags that have already been created will show up in the drop down. You can choose existing tags as well as add new ones. You may add multiple tags.

For the next step in Creating a New Facebook Campaign, click.

To view the previous step in Creating a New Facebook Campaign, click here.

After creative is added to the campaign, it will be displayed on the page. Click “Details”at the bottom of the creative to expand the details form.

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The "Details" form will expand to display the following fields:

"Instagram Account" (A) -This field is optional and can only be used if “Instagram” is chosen as a placement platform. If you choose to enter an Instagram account in this field, it will be linked to from the ad when it runs on Instagram. **Note: adding an Instagram account at the creative level will override any Instagram accounts you added at the campaign level.

“Creative Tags” (B) -Much like “Campaign Tags”, these tags are used to organize data collected from creatives. For example, if you want to collect data on all creatives that promote science fiction films, tag the creative with “Science Fiction Movie”. You may choose to add tags that have already been used and stored in our database, or add new ones. Click the “+” on the right of the “Creative Tags” field to display a list of tags that have already been created.

“View Tags”(C) -View Tags are URLs that can be added to the creative. When the add is displayed for a user, these URLs will be fired off. They can be useful for tracking the ad as it runs. The View Tag URL should be supplied by the advertiser. You may enter up to 3 View Tags. Learn More About View Tags

“Click” tags (D) -Click Tags are URLs that can be used to re-direct to a specific website when a user clicks on the ad. These URLs should be supplied by the advertiser and will depend on where they want the ad to redirect users to. You may only add ONE Click Tag. **Note: the URL used as a Click Tag may only redirect once. If the Click Tag tries to redirect a second time, it will be rejected by Facebook. Learn More About Click Tags

You may enter the “Start” and “Stop” dates (E). These fields are optional on all creatives. If you leave these fields blank, the ads will run with that creative from the beginning to the end of the campaign. If you choose to enter a start and stop date, the creative will only run within the given time frame. This can be very useful if you are creating a campaign with multiple creatives, where you would like one creative to run on the first day and a different creative to run on the second day, etc.

To view theFINAL step in Creating a New Facebook Campaign, click.

To view the previous step in Creating a New Facebook Campaign, click here.

Once you are confident that all the information from the previous steps is entered correctly, click the “Save Campaign” button (1) in the type right corner.

**Note: the “Save Campaign” button will be disabled until all required fields are filled out. The bright red numbers on the left hand side next to the tabs (2), indicated how many required fields in each tab have not been filled out. In the example above, 4 required fields under the “Details” tab, 2 required fields under “Targeting” and 1 required field under “Spend” have not been filled out.

**Note: You do NOT need to add a creative to a campaign in order to save it. In fact, most campaigns are created without a creative. Once the client sends over the materials or link for the creative, it can then be added into the campaign. The campaign will NOT run until it has an approved creative.

Congratulations!!! You've now created a new Facebook Campaign!!

To view the previous step in Creating a New Facebook Campaign, click here.

While in the New Campaign Form, click on the “Spend” tab (1) on the lefthand side.

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”Lifetime Media Budget” (2) - this is the budget cap that the campaign can spend on Ads.

Does not include CitizenNetcommission.

The Lifetime Budget will not necessarily be spent entirely. It is merely a CAP on the amount of money that can be spent.

”Total Lifetime Budget” (3) - total lifetime budget including CitizenNetcommission.

Calculated automatically when you enter the Lifetime Media Budget

Will be based on the commission rate attached for the company.

You could also enter the Total Lifetime Budget first, which will cause the “Lifetime Media Budget” to be automatically calculated.

”Enable Daily Budget” (4) - Defaults to OFF (grey)

If turned on (switched to blue), two new fields will appear for “Daily Media Budget” (A) and “Total Daily Budget” (B). Specify how much of the Lifetime budget will be spent per day in these fields.

The Total Daily Budget will automatically be calculated based on the commission rate and what is entered in the Daily Media Budget (much like the Lifetime budgets)

Should not exceed the Lifetime Budget

**Note: if daily budget is enabled, the campaign budget in Business Manager will be calculated based on the DAILY BUDGET * CAMPAIGN LENGTH. This means the campaign budget in Business Manager will likely be different than the “Lifetime Media Budget” set in CitizenNet. In this case, the Lifetime Media Budgetwill still be sent to Business Manager, but it will be a “Spend Cap” and will not effect the pacing of the campaign.

**Note: if a daily budget is already in place on a campaign and that daily budget is changed halfway through the day, the new daily budget will go into effect immediately. HOWEVER, the pacing and spend for the first half of the day will still reflect the old daily budget, not the new one. This could affect any reports on ad spend for THAT day, since the first half of the day the ad was paced to spend money based on the original daily budget.

(expanded fields when Daily Budget is turned ON)

”Auto Bid” (5) -Defaults to ON (blue)

If switched off (grey), a field will popup to enter a Bid Amount (C). This will force every bid to have the same maximum, instead of allowing the bid to be calculated based on the budget, speed and other factors entered into CitizenNet.

You cannot do “accelerated spend” if you have auto bid turned on.

There are certain rules to follow if you set the Bid Amount manually:

For campaigns billing on Impressions, the Lifetime Media Budget should be equal to or more then the Bid Amount (usually it will be more than the Bid Amount)

For campaigns billing on clicks or actions, the Lifetime Media Budget must be at least 5x the Bid Amount entered

For the following countries, the rules above should be multiplied x2 (so the Lifetime Budget should be 2x the Bid Amount if the campaign bills on Impressions and 10x the Bid Amount if the campaign bills on clicks or actions):

Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States of America.

(expanded field when Auto Bid is turned OFF)

To view the next step in Creating a New Facebook Campaign, click.

To view the previous step in Creating a New Facebook campaign, click here.

"Advanced Settings" are extra, optional settings that you may fill out if necessary.You only need to worry about these if you want to change the defaults. Most of the time you will not need to change the defaults.

While viewing the "Targeting" tab, click "Advanced Settings" to expand the form.

here

The "Advanced Settings" form will expand to show the default values:

”Audience Report” (A) - this field will default to OFF. If turned on, the campaign report that is automatically generated will include data based on specific audiences.

”Demographic Segmentation” (B) - this field will default to OFF. If turned on, it will create additional ad sets based on age and gender combinations for each targeting source entered above. Age is broken down into 13-17, 18-24, 25-34, 35-44, 45-54 and 55+. **Note: additional ad sets will only be generated by this toggle if there is enough money to support that many ad sets.

”Minimum Reach of Affinity Targets” (C) - When this category is NOT set, Affinity Interests are generated until the ad set has enough Affinity Interests to reach a certain amount of users (which is calculated based on the campaign’s budget). If this category IS set, Affinity Interests will continue to generate until the reach in this field is specified. For example, if you enter “3000” in this field, Affinity Interests will continue generating until 3000 users are within reach. If it is not specified, the cap for reach would be lower (and would be based on the budget). **Note: If this field is filled out, the Affinity Interests WILL be generated based on this number (ignoring budget). This may cause a disproportionate amount of budget to be spent on reach, which could affect the pacing of the campaign.

”Number of Interests” (D) - Similar to “Minimum Reach of Affinity Targets”, this field will override the amount of Affinity Interests generated. Enter a number here to guarantee that a certain amount of affinity interests will be generated, without regard for budget. **Note: keep in mind that once again, this could cause a disproportionate amount of budget to be spent on affinity interests, which could affect the pacing of the campaign.

To view the next step in Creating a New Facebook Campaign, click.

What is a Group?

A Group is a collection of Campaigns under which stats are aggregated by the system. Groups are primarily an organizational tool; think of it as a folder to file campaigns of similar qualities of your choosing.

On Facebook, Campaign is the largest advertising object, with Ad Sets contained in them. On CitizenNet, campaigns live within Groups.

**Notethat Campaigns cannot be moved between Groups.

What is a Campaign?

A Campaign has an advertising objective and consists of one or moreAd Sets.

Within a Group, each Campaign in CitizenNet corresponds to a Campaign in Facebook. CitizenNet uses the same campaign terminology and nesting structure as Facebook; theCampaign is an advertising object, withAd Setscontained in them. EachAd Setscan contain multiple Ads.

What is an Ad Set?

AnAd Setshas one or more Ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data.

You can create an Ad Setfor each of your audience segments by making theAds within theAd Setstarget the same audience. This will help you control the amount you spend on each audience, decide when each audience will see your Ads, and see metrics specific to each audience.

What is an Ad?

The most atomic object in Facebook’s advertising structure - An individual Adincludes its creative (ex: the image and text it uses), the specific audience it targets, and the bid for your Ad.

CitizenNet will generate an Adfor every combination of a targeting audienceand a creative within a Campaign.

Structure at a glance

Most settings are chosen on the Campaign level on CitizenNet; on Facebook, there are currently very few settings made on the Campaign level, and most are instead made on the AdSet or Ad level.

Here is an example to better depict the structural hierarchy:

Carousel ads are used to showcase three to five products within one ad. They can be used on desktop as well as mobile, with each product's image having its own text and call to action.

Click to edit the creative on the ad set chosen, then click + Add Creative.

Then click on Type of Creative and select Page Post. This will enable you to set up your carousel ad. Enter the corresponding Facebook Page that will be hosting the ad.

When you enter the Facebook page, the system will populate all existing posts from that page. Click the button + New in order to create your carousel ad.

Then click the button for Post Type, and select Multi Product Post

You will then be able to enter the post text, link, and link display (what your hyperlink will actually say for the user to see). Next click Add Child Attachment in order to select the image for each product you would like to advertise.

After you click Add Child Attachment, you will be taken to a page where you can enter each link and upload each image for your three products. Click Choose a file to select the image to use for each ad.

Click Add Attachment once you have uploaded the image to the page, then continue this process for the next images. You need a minimum of three images and a max of five images.

After you have uploaded your images, click Create Post at the bottom of the page to finish up!

Facebook optimizes each campaign toward people who are more likely to act on the objective you chose when building your campaign. Below are listed the Facebook definitions of each objective for your reference:

Clicks to Website: Get people to visit your website.

Website Conversions: Promote specific conversions for your website. You will need a conversion pixel placed on your website before you can create this ad.

Page Post Engagement: promote your Page posts.

Page Likes: Get Page likes to grow your audience and build your brand.

App Installs: Get people to install your mobile or desktop app.

Offer Claims: Create offers for people to redeem in your store.

Event Responses: Increase attendance at your event.

Video Views: Create ads to get more people to view a video.

You want to ensure the objective you’ve selected is the one that is most relevant to the marketing goal you have setFacebook will then target your ad toward people who are most likely to take the desired action.

If your campaign is not performing as desired, you have several options to try:

If your campaign is underspending and about to end, you can extend your campaign by adjusting the end date in the General tab of your campaign. Make sure to save the after you make your changes.

Bid optimization can improve campaign performance. In oCPM bidding, you can adjust bids to increase spend and beat out other similar ads to get more clicks, reach or actions. You should always bid the maximum you are willing to spend. Remember that competition and periods of increased traffic will cause costs to go up. You can find bids on the "Spend" section of the campaign creation/management wizard.

CitizenNet’s targeting feature automatically created a Core audience based on Facebook and Twitter pages as well as other factors you select, and an Affinity audience based on data collected from those users. You may choose to create manual audiences based on other groups or behaviors if you see that these two auto-created audiences are not performing well. You can utilize connection targeting to create an audience based on people who have liked a page, create custom audiences based on lists from your CRM, or select Campaign Targeting Options to create a manual audience based on CitizenNet's options.

Additionally, each ad can have unique creative or in order to test what causes the response desired. You can change ad placement, ad format, call to action, or the image itself. Upload the new version of your creative by clicking the Edit button and selecting Creative.

Note that in Group List View, CitizenNet defaults to showing "Recent and Upcoming" groups. This includes all groups whose campaign(s)'s latest stop date is on or after 28 days from today. To change the list shown, you can click on the dropdown menu and select a different filter.

"Current" filter includes all groups whose campaign(s)'s earliest start date is before now and the latest stop date is after now.

"All" filter will show all groups created for your company in CitizenNet.