F
38/100
Coldwater Creek is a specialty direct mail retailer of apparel, gifts and jewelry. read more
Coldwater Creek Outlook Employee Reviews
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Positive
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What's going wrong and how can it be improved?
Coldwater Creek brand was restarted with the same retail practices that drove it into the ground in the first place. The demographic was all wrong. Cheaply made imported clothing at high costs with poor fulfillment isn't working the customers of today.
Since it's second inception, the demographic is elderly and on a fixed income. Clothing is perceived as low quality, overpriced and stale design. Also, customer service/fulfillment is abysmal.
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