Coldwater Creek – Senior management ran this company into the ground, AGAIN. | Comparably

Coldwater Creek – Senior management ran this company into the ground, AGAIN.

Coldwater Creek is a specialty direct mail retailer of apparel, gifts and jewelry. read more
EMPLOYEE
PARTICIPANTS
10
TOTAL
RATINGS
180

Senior management ran this company into the ground, AGAIN.

Why do you feel undervalued and what would make you feel better about your compensation?

There is no advancement. It is a company without a future.

What does the leadership team need to get better at?

Financial management and the merchandising group is very out of touch with the demograhpic.

What are some of the best things about your team?

Everyone is just hanging on. We roll with the punches that top leadership doles out everyday.

What needs to change to make the company culture better?

To trust the leadership plan for the future. Or is Coldwater Creek just an asset to be liquidated by the holding company?

What did you like most about the interview process?

It was a sinking ship already when I was hired, so any warm bodies that applied got good treatment during the interview process

What's going wrong and how can it be improved?

Since it's second inception, the demographic is elderly and on a fixed income. Clothing is perceived as low quality, overpriced and stale design. Also, customer service/fulfillment is abysmal.

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