5
NPS
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Coldwell Banker
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About Coldwell Banker's Brand
The Coldwell Banker(R) Brand is the trusted source of innovative real estate solutions creating exceptional experiences for all we serve.
Brand at a Glance
47%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service
Coldwell Banker NPS
Coldwell Banker's Net Promoter Score (NPS) is a 5 with 45% Promoters, 15% Passives, and 40% Detractors. Net Promoter Score tracks whether Coldwell Banker's customers would recommend using the product based on a scale of -100 to 100.
Coldwell Banker Overall NPS
| 45% | Promoters |
|---|---|
| 15% | Passives |
| 40% | Detractors |
Coldwell Banker NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 2 | Jun 2023 | 2 |
Jul 2023 8 | Jul 2023 | 8 |
Aug 2023 9 | Aug 2023 | 9 |
Sep 2023 7 | Sep 2023 | 7 |
Dec 2023 5 | Dec 2023 | 5 |
Feb 2024 5 | Feb 2024 | 5 |
Mar 2024 6 | Mar 2024 | 6 |
May 2024 8 | May 2024 | 8 |
Jun 2024 6 | Jun 2024 | 6 |
Aug 2024 4 | Aug 2024 | 4 |
Nov 2024 5 | Nov 2024 | 5 |
Dec 2025 5 | Dec 2025 | 5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Coldwell Banker NPS by Gender
Female customers rated Coldwell Banker's NPS 43 points higher than Male customers.
Male
-43
Coldwell Banker's NPS was rated -43 by Male customers on Comparably.
14%
Promoters
29%
Passives
57%
Detractors
Female
0
Coldwell Banker's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Coldwell Banker NPS by Ethnicity
Coldwell Banker's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -45 | Caucasian | -45 |
African American/Black 34 | African American/Black | 34 |
Coldwell Banker NPS by Age
Coldwell Banker's NPS was rated -34 points by customers ages 46-50 on Comparably.
Coldwell Banker NPS by Usage
Coldwell Banker's NPS was rated the highest by customers who have used Coldwell Banker's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
Coldwell Banker Customer Reviews
Out of the 3 Coldwell Banker customer reviews 1 was positive and 2 were constructive. Coldwell Banker customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Coldwell Banker Customer Loyalty
47%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
47% of Coldwell Banker users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Coldwell Banker Customer Loyalty Score by Gender
Female customers rated Coldwell Banker's Customer Loyalty score 6% higher than Male customers.
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Male
49%
Yes
Female
55%
Yes
Coldwell Banker Customer Loyalty Score by Ethnicity
Coldwell Banker's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Coldwell Banker.
50
out of 100
Caucasian
40
out of 100
African American/Black
Coldwell Banker Customer Loyalty Score by Age
Coldwell Banker's Customer Loyalty score was rated 10% by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Coldwell Banker.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 10% | 46-50 | 10% |
Coldwell Banker Customer Loyalty Score by Usage
Coldwell Banker's Customer Loyalty score was rated the highest by customers who have used Coldwell Banker's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Coldwell Banker Product Quality
3/5
Coldwell Banker has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Coldwell Banker Product Information
Coldwell Banker’s product quality score is a 3 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Real Estate
Quick Insights into Coldwell Banker Product Quality
Coldwell Banker's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers who have used Coldwell Banker's products/services for Less than 1 Year.
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Ranked Coldwell Banker Product Quality the Highest
Ranked Coldwell Banker Product Quality the Lowest
Coldwell Banker Product Quality Score by Gender
Female customers rated Coldwell Banker's Product Quality score 1 stars higher than Male customers.
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Male
2.1/5
Female
3.1/5
Coldwell Banker Product Quality Score by Ethnicity
Coldwell Banker's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Coldwell Banker.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Coldwell Banker Product Quality Score by Age
Coldwell Banker's Product Quality score was rated 2 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Coldwell Banker.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2 | 46-50 | 2 |
Coldwell Banker Product Quality Score by Usage
Coldwell Banker's Product Quality score was rated the highest by customers who have used Coldwell Banker's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Coldwell Banker Pricing
Coldwell Banker ROI & Value For Money
2.9/5
Coldwell Banker has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into Coldwell Banker ROI
Coldwell Banker's ROI score was rated highest by African American/Black customers, and rated lowest by customers who have used Coldwell Banker's products/services for Less than 1 Year.
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Ranked Coldwell Banker ROI the Highest
Ranked Coldwell Banker ROI the Lowest
Coldwell Banker ROI Score by Gender
Female customers rated Coldwell Banker's ROI score 0.7 stars higher than Male customers.
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Male
2/5
Female
2.7/5
Coldwell Banker ROI Score by Ethnicity
Coldwell Banker's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Coldwell Banker.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 3.5 | African American/Black | 3.5 |
Coldwell Banker ROI Score by Age
Coldwell Banker's ROI score was rated 2 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Coldwell Banker.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2 | 46-50 | 2 |
Coldwell Banker ROI Score by Usage
Coldwell Banker's ROI score was rated the highest by customers who have used Coldwell Banker's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Coldwell Banker Customer Satisfaction (CSAT)
Coldwell Banker Customer Satisfaction (CSAT) Score
57 / 100
Coldwell Banker has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
32%
Satisfied
25%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Coldwell Banker Customer Satisfaction
Coldwell Banker's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers who have used Coldwell Banker's products/services for Less than 1 Year.
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Ranked Coldwell Banker Customer Satisfaction the Highest
Ranked Coldwell Banker Customer Satisfaction the Lowest
Coldwell Banker Customer Satisfaction Score by Gender
Female customers rated Coldwell Banker's Customer Satisfaction score 34 points higher than Male customers.
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33 / 100
MaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Coldwell Banker Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Coldwell Banker's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
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44 / 100
Very Satisfied
33%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
56%
CSAT according to African American/Black
Coldwell Banker's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Coldwell Banker Customer Satisfaction Score by Usage
Coldwell Banker's Customer Satisfaction score was rated the highest by customers who have used Coldwell Banker's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Coldwell Banker Customer Service
2.9/5
Coldwell Banker has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Coldwell Banker's Customer Service
Address
Madison, NJ
Website
http://www.coldwellbanker.com/
Quick Insights into Coldwell Banker Customer Service
Coldwell Banker's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers who have used Coldwell Banker's products/services for Less than 1 Year.
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Ranked Coldwell Banker Customer Service the Highest
Ranked Coldwell Banker Customer Service the Lowest
Coldwell Banker Customer Service Score by Gender
Female customers rated Coldwell Banker's Customer Service score 0.6 stars higher than Male customers.
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Male
2/5
Female
2.6/5
Coldwell Banker Customer Service Score by Ethnicity
Coldwell Banker's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Coldwell Banker.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 3.3 | African American/Black | 3.3 |
Coldwell Banker Customer Service Score by Age
Coldwell Banker's Customer Service score was rated 1.8 stars by customers ages 46-50 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 1.8 | 46-50 | 1.8 |
Coldwell Banker Customer Service Score by Usage
Coldwell Banker's Customer Service score was rated the highest by customers who have used Coldwell Banker's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Coldwell Banker as an Employer
4.1/5
Coldwell Banker has a 4.1/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Coldwell Banker scored a 5 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of Coldwell Banker would recommend the brand to a friend. ENPS measures how likely Coldwell Banker employees would recommend working at Coldwell Banker to a friend.
Net Promoter Score
5
NPS Score
| 45% | Promoters |
|---|---|
| 15% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
42
eNPS Score
| 65% | Promoters |
|---|---|
| 12% | Passive |
| 23% | Detractors |
