![Tad Martin Collective[i] CEO](https://cdn.comparably.com/26910638/u/16712/16712_ceo_collectiv.png)

![Tad Martin Collective[i] CEO](https://cdn.comparably.com/26910638/u/16712/16712_ceo_collectiv.png)
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Anonymously Rate Your Experience & Make Work BetterCollective[i] employees are 37% more likely to recommend Collective[i] as a great place to work
| 55% | Promoters |
|---|---|
| 27% | Passives |
| 18% | Detractors |
Working at Collective[i] is rated highly by 13 employees, across various culture dimensions. Collective[i] employees are most satisfied about CEO Rating, Meetings, and Executive Team categories, putting Collective[i]’s culture in the Top 25% compared to similar sized companies on Comparably and in the Top 15% compared to other companies in Buffalo, NY. See below in detail how working at Collective[i] was rated by employees.
Overall Company Culture at Collective[i] is rated B
Last updated months ago
Collective[i] ranks in the Top 25% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterOut of 46 Collective[i] employee reviews, 91% were positive. The remaining 9% were constructive reviews with the goal of helping Collective[i] improve their work culture.
| Positive Reviews | 91% |
|---|---|
| Constructive Feedback | 9% |
What did you like most about the interview process?It felt more like a productive discussion than an interrogation. I was allowed to ask a lot of questions. I was able to meet with some future team members who I would be working with on a daily basis.
What makes you most happy at work?No micromanaging, lots of autonomy, awesome coworkers
What is most positive about the culture and environment at your company?Everyone Is approachable and collaborative
What does the leadership team need to get better at?There is a lack of communication on what the vision and direction of the company is.
Why do you feel undervalued and what would make you feel better about your compensation?They do not pay market rate for roles.
What do your coworkers need to improve and how could you work together better?The leadership team operates like a family business.
| Headquarter | 450 Park Ave S York, NY 10016 United States of America |
|---|---|
| Website | www.collectivei.com |
| Founding Date | 2008 |
| Tel | 6464005095 |
| Company Status | Private |
| Jobs | collectivei.com/careers/ |
| Social Sites |

Collective[i] has 100 employees. 13 employees at Collective[i] have reviewed Collective[i] across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 13 Collective[i] employees give their leadership a grade of B+, or Top 20% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Collective[i] are pleased with their total compensation at Collective[i], which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Collective[i] are extremely happy with their team. 13 Participants grade the quality of their coworkers a B. The majority believe the meetings at Collective[i] are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Collective[i] believe the environment at Collective[i] is positive. Most Participants believe the pace of work at Collective[i] is extremely fast. About 56% of the employees at Collective[i] work 8 hours or less.
Overall, the employees at Collective[i] are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining Collective[i] is that the company was prepared on their first day. Collective[i] employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Employees’ understanding of Collective[i] KPIs and OKRs is essential for its success. Out of 1 Collective[i] employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Tad’s approval rate is in the Top 10% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in Buffalo, NY. Collective[i]’s CEO is highly regarded especially by Male employees and Caucasian employees. Under Martin’s leadership, Collective[i] employee respondents are most happy about their Meetings and the company’s Executive Team. Environment and eNPS are two areas, according to respondents, where Collective[i] could stand to see real improvement.
The Collective[i] Executive Team is rated a “B+” and led by CEO Tad Martin, Chief-of-Staff; to the Executive Offices & Corporate Affairs David House, and Head of TechOps and Information Security, CSO David LaFond
Tad Martin CEO / President
Tad Martin serves as the CEO / President of Collective[i].
David House Chief-of-Staff; to the Executive Offices & Corporate Affairs
David House serves as the Chief-of-Staff; to the Executive Offices & Corporate Affairs for Collective[i]. David started... read more
David LaFond Head of TechOps and Information Security, CSO
David LaFond serves as the Head of TechOps and Information Security, CSO for Collective[i]. David started at... read more
Swarup Acharya VP Product Management
Swarup Acharya serves as the VP Product Management for Collective[i]. Swarup started at Collective[i] in February of... read more
Bodie Gagnon Chief Financial Officer
Bodie Gagnon serves as the Chief Financial Officer for Collective[i]. Bodie started at Collective[i] in May of 2017.... read more
Senthil Kumar Executive Vice President (Software Engineering) and Global Head of AI & Analytics
Senthil Kumar serves as the Executive Vice President (Software Engineering) and Global Head of AI & Analytics of... read more
Marianne Borenstein Chief Client Officer
Marianne Borenstein serves as the Chief Client Officer of Collective[i].
Vinnie Cholewa Executive Vice President, Client Development
Vinnie Cholewa serves as the Executive Vice President, Client Development of Collective[i].
How much do people at Collective[i] get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Collective[i] is $100,680, or $48 per hour, while the estimated median salary is $110,009, or $52 per hour.
At Collective[i], the highest paid job is a Director of Engineering at $174,910 annually and the lowest is an Admin Assistant at $44,395 annually. Average Collective[i] salaries by department include: IT at $83,250, Admin at $54,139, Operations at $81,148, and Business Development at $95,773. Half of Collective[i] salaries are above $110,009.
10 employees at Collective[i] rank their Compensation in the Top 30% of similar sized companies in the US (based on 28 ratings) while 9 employees at Collective[i] rank their Perks And Benefits in the Top 20% of similar sized companies in the US (based on 9 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $65k | $65k | 1st Percentile |
20th Percentile $87k | $87k | 20th Percentile |
40th Percentile $107k | $107k | 40th Percentile |
60th Percentile $177k | $177k | 60th Percentile |
80th Percentile $231k | $231k | 80th Percentile |
100th Percentile $328k | $328k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at Collective[i] across various culture dimensions.
Collective[i] PTO policy is a critical component of the benefits package offered to employees.

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![Collective[i] Logo](https://cdn.comparably.com/26910638/l/16712_logo_collectiv.png)
What is Collective[i] address?
Collective[i] location is at 450 Park Ave S
Who is the CEO of Collective[i]?
Collective[i] CEO is Tad Martin, their score by employees is 83
What is Collective[i] eNPS?
The eNPS for Collective[i] is 37
What is the salary for Director of Engineering in Collective[i]?
Director of Engineering average salary in the US is 175k
What are the salaries in the Marketing in Collective[i]?
The average salaries for Marketing in Collective[i] is 151k