8
NPS
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David's Cookies
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About David's Cookies' Brand
Cookie Delivery from David's Cookies. Buy fresh baked cookie gifts, gourmet cookies, cakes, brownies, more.
Brand at a Glance
64%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.7/5
Customer Service
David's Cookies NPS
David's Cookies's Net Promoter Score (NPS) is a 8 with 50% Promoters, 8% Passives, and 42% Detractors. Net Promoter Score tracks whether David's Cookies's customers would recommend using the product based on a scale of -100 to 100.
David's Cookies Overall NPS
| 50% | Promoters |
|---|---|
| 8% | Passives |
| 42% | Detractors |
David's Cookies NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 28 | Mar 2023 | 28 |
Apr 2023 22 | Apr 2023 | 22 |
May 2023 26 | May 2023 | 26 |
Sep 2023 22 | Sep 2023 | 22 |
Nov 2023 23 | Nov 2023 | 23 |
Dec 2023 19 | Dec 2023 | 19 |
Jan 2024 23 | Jan 2024 | 23 |
Feb 2024 22 | Feb 2024 | 22 |
Mar 2024 18 | Mar 2024 | 18 |
Oct 2025 13 | Oct 2025 | 13 |
Dec 2025 11 | Dec 2025 | 11 |
Jan 2026 9 | Jan 2026 | 9 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
David's Cookies NPS by Gender
Male customers rated David's Cookies's NPS 88 points higher than Female customers.
Male
60
David's Cookies's NPS was rated 60 by Male customers on Comparably.
80%
Promoters
0%
Passives
20%
Detractors
Female
-28
David's Cookies's NPS was rated -28 by Female customers on Comparably.
29%
Promoters
14%
Passives
57%
Detractors
David's Cookies NPS by Ethnicity
David's Cookies's NPS was rated 20 points by Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Other 20 | Other | 20 |
David's Cookies NPS by Age
David's Cookies's NPS was rated 25 points by customers ages 18-25 on Comparably.
David's Cookies NPS by Usage
David's Cookies's NPS was rated the highest by customers who have used David's Cookies's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years -67 | 1 to 2 Years | -67 |
Over 10 Years 34 | Over 10 Years | 34 |
David's Cookies Customer Reviews
Out of the 3 David's Cookies customer reviews 2 were positive and 1 was constructive. David's Cookies customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
David's Cookies Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of David's Cookies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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David's Cookies Customer Loyalty Score by Gender
Male customers rated David's Cookies's Customer Loyalty score 39% higher than Female customers.
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Male
100%
Yes
Female
61%
Yes
David's Cookies Customer Loyalty Score by Ethnicity
David's Cookies's Customer Loyalty score was rated 82% by Other customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of David's Cookies.
82
out of 100
Other
David's Cookies Customer Loyalty Score by Age
David's Cookies's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of David's Cookies.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
David's Cookies Customer Loyalty Score by Usage
David's Cookies's Customer Loyalty score was rated the highest by customers who have used David's Cookies's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
David's Cookies Product Quality
3.7/5
David's Cookies has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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David's Cookies Product Information
David's Cookies’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://davidscookies.com
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Healthcare
Quick Insights into David's Cookies Product Quality
David's Cookies's Product Quality score was rated highest by customers who have used David's Cookies's products/services for Less than 1 Year, and rated lowest by customers who have used David's Cookies's products/services for 1 to 2 Years.
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Ranked David's Cookies Product Quality the Highest
Ranked David's Cookies Product Quality the Lowest
David's Cookies Product Quality Score by Gender
Male customers rated David's Cookies's Product Quality score 0.7 stars higher than Female customers.
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Male
3.9/5
Female
3.2/5
David's Cookies Product Quality Score by Ethnicity
David's Cookies's Product Quality score was rated 3.6 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of David's Cookies.
0
1
2
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4
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| Summary | Ethnicity | Score |
|---|---|---|
Other 3.6 | Other | 3.6 |
David's Cookies Product Quality Score by Age
David's Cookies's Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of David's Cookies.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
David's Cookies Product Quality Score by Usage
David's Cookies's Product Quality score was rated the highest by customers who have used David's Cookies's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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David's Cookies Pricing
David's Cookies ROI & Value For Money
3.5/5
David's Cookies has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into David's Cookies ROI
David's Cookies's ROI score was rated highest by customers who have used David's Cookies's products/services for Less than 1 Year, and rated lowest by customers who have used David's Cookies's products/services for 1 to 2 Years.
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Ranked David's Cookies ROI the Highest
Ranked David's Cookies ROI the Lowest
David's Cookies ROI Score by Gender
Male customers rated David's Cookies's ROI score 1.1 stars higher than Female customers.
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Male
4.1/5
Female
3/5
David's Cookies ROI Score by Ethnicity
David's Cookies's ROI score was rated 3.7 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of David's Cookies.
0
1
2
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| Summary | Ethnicity | Score |
|---|---|---|
Other 3.7 | Other | 3.7 |
David's Cookies ROI Score by Age
David's Cookies's ROI score was rated 4.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of David's Cookies.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
David's Cookies ROI Score by Usage
David's Cookies's ROI score was rated the highest by customers who have used David's Cookies's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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David's Cookies Customer Satisfaction (CSAT)
David's Cookies Customer Satisfaction (CSAT) Score
62 / 100
David's Cookies has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
34%
Satisfied
28%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
7%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into David's Cookies Customer Satisfaction
David's Cookies's Customer Satisfaction score was rated highest by customers who have used David's Cookies's products/services for Less than 1 Year, and rated lowest by customers who have used David's Cookies's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked David's Cookies' Customer Satisfaction.
Ranked David's Cookies Customer Satisfaction the Highest
Ranked David's Cookies Customer Satisfaction the Lowest
David's Cookies Customer Satisfaction Score by Gender
Female customers rated David's Cookies's Customer Satisfaction score 7 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of David's Cookies.
50 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
57 / 100
FemaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
David's Cookies Customer Satisfaction Score by Ethnicity
CSAT according to Other
David's Cookies' Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
David's Cookies Customer Satisfaction Score by Age
David's Cookies's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of David's Cookies.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% |
David's Cookies Customer Satisfaction Score by Usage
David's Cookies's Customer Satisfaction score was rated the highest by customers who have used David's Cookies's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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David's Cookies Customer Service
3.7/5
David's Cookies has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About David's Cookies's Customer Service
Address
11 Cliffside Dr, Cedar Grove, NJ 07009
Website
http://davidscookies.com
Quick Insights into David's Cookies Customer Service
David's Cookies's Customer Service score was rated highest by customers who have used David's Cookies's products/services for Less than 1 Year, and rated lowest by customers who have used David's Cookies's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked David's Cookies' Customer Service score.
Ranked David's Cookies Customer Service the Highest
Ranked David's Cookies Customer Service the Lowest
David's Cookies Customer Service Score by Gender
Male customers rated David's Cookies's Customer Service score 1.1 stars higher than Female customers.
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Male
4.1/5
Female
3/5
David's Cookies Customer Service Score by Ethnicity
David's Cookies's Customer Service score was rated 3.8 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of David's Cookies.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 3.8 | Other | 3.8 |
David's Cookies Customer Service Score by Age
David's Cookies's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.
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20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
David's Cookies Customer Service Score by Usage
David's Cookies's Customer Service score was rated the highest by customers who have used David's Cookies's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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David's Cookies as an Employer
2.2/5
David's Cookies has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
David's Cookies scored a 8 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of David's Cookies would recommend the brand to a friend. ENPS measures how likely David's Cookies employees would recommend working at David's Cookies to a friend.
Net Promoter Score
8
NPS Score
| 50% | Promoters |
|---|---|
| 8% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
-24
eNPS Score
| 35% | Promoters |
|---|---|
| 6% | Passive |
| 59% | Detractors |
