-14
NPS
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DISQO
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About DISQO's Brand
DISQO is a leading provider of brand intelligence, turning measurement signals into outcomes. We measure advertising’s effect on real people across every platform, from awareness through outcomes, using the same people and the same method everywhere. We deliver results on demand and early enough to change a campaign while it’s still running, powering data-driven marketing decisions for 500+ of the world’s largest brands and 150+ agency and media partners. Founded in 2015 and headquartered in Los Angeles, CA, DISQO is recognized as a hyper-growth tech startup and one of the best places to work in the US recognized by Inc., Deloitte, Ad Age, Digiday, Forbes, and Cynopsis, with more than 300 team members globally. Follow @DISQO on LinkedIn for more.
Brand at a Glance
77%
Customer Loyalty
4/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
DISQO NPS
DISQO's Net Promoter Score (NPS) is a -14 with 33% Promoters, 20% Passives, and 47% Detractors. Net Promoter Score tracks whether DISQO's customers would recommend using the product based on a scale of -100 to 100.
DISQO Overall NPS
| 33% | Promoters |
|---|---|
| 20% | Passives |
| 47% | Detractors |
DISQO NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 100 | Apr 2021 | 100 |
Aug 2021 33 | Aug 2021 | 33 |
Oct 2021 0 | Oct 2021 | 0 |
Dec 2021 -33 | Dec 2021 | -33 |
Jan 2022 -15 | Jan 2022 | -15 |
Apr 2022 -22 | Apr 2022 | -22 |
Aug 2022 -30 | Aug 2022 | -30 |
Nov 2022 -27 | Nov 2022 | -27 |
Dec 2022 -17 | Dec 2022 | -17 |
Feb 2023 -16 | Feb 2023 | -16 |
Feb 2024 -8 | Feb 2024 | -8 |
Mar 2024 -13 | Mar 2024 | -13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DISQO Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of DISQO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
DISQO Product Quality
4/5
DISQO has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock DISQO's overall Product Quality score rated by its users and customers.
DISQO Product Information
DISQO’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- https://www.disqo.com/
- Company Size
- 201-500 Employees
Industry
Tech
AI, Big Data and Analytics
Analytics
SaaS
DISQO Pricing
DISQO ROI & Value For Money
3.4/5
DISQO has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock DISQO's overall ROI score rated by its users and customers.
DISQO Customer Satisfaction (CSAT)
DISQO Customer Satisfaction (CSAT) Score
89 / 100
DISQO has an overall Customer Satisfaction score of 89 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
DISQO Customer Service
3.4/5
DISQO has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock DISQO's overall Customer Service score rated by its users and customers.
About DISQO's Customer Service
Address
400 N. Brand Blvd, 6th Floor, Glendale, CA 91203
Website
https://www.disqo.com/
Phone Number
8182877633
DISQO's Social Links
DISQO as an Employer
4.8/5
DISQO has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
DISQO scored a -14 for Net Promoter Score and a 88 for Employee Net Promoter Score. NPS gauges how likely a customer of DISQO would recommend the brand to a friend. ENPS measures how likely DISQO employees would recommend working at DISQO to a friend.
Net Promoter Score
-14
NPS Score
| 33% | Promoters |
|---|---|
| 20% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
88
eNPS Score
| 89% | Promoters |
|---|---|
| 10% | Passive |
| 1% | Detractors |
