Dynata – Lipstick on a pig: The company is only focusing on maximising their profits in the short run for the private equity owners to make a long-overdue sale. This means a constant focus on cost-cutting and very little room for investments and forward-thinking beyond hitting the current month's budget. | Comparably

Dynata – Lipstick on a pig: The company is only focusing on maximising their profits in the short run for the private equity owners to make a long-overdue sale. This means a constant focus on cost-cutting and very little room for investments and forward-thinking beyond hitting the current month's budget.

Dynata Claimed Company
Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals. read more
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Lipstick on a pig: The company is only focusing on maximising their profits in the short run for the private equity owners to make a long-overdue sale. This means a constant focus on cost-cutting and very little room for investments and forward-thinking beyond hitting the current month's budget.

What are some of the best things about your team?

Highly diverse and open minded.

Why do you feel undervalued and what would make you feel better about your compensation?

Only 1-2% salary increase per year despite stellar performance hitting all targets.

What needs to change to make the company culture better?

Genuine career-path planning aligned with a strong company vision for the future.

What's going wrong and how can it be improved?

Dynata needs more innovation and investments in new products. The company is increasingly starting to lag behind fast-moving and agile competitors.

What does the leadership team need to get better at?

Don't just be part of the company because you own shares and wait for the company to be sold in order to cash in. Invest in long term growth and create a vision for the future behind hitting short term revenue and EBIDTA targets.

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What does the leadership team need to get better at?
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