

Diverse employees at Dynata have rated Meetings, Team, and Work Culture as the highest categories they have scored
Women at Dynata have rated Meetings, Team, and Outlook as the highest categories they have scored
Dynata employees are -16% more likely to recommend Dynata as a great place to work
| 35% | Promoters |
|---|---|
| 14% | Passives |
| 51% | Detractors |
Working at Dynata is rated below average by 171 employees, across various culture dimensions. Dynata employees rate Meetings highest among all categories, and think that Professional Development and Office Culture have the most room for improvement, putting Dynata’s culture in the Bottom 40% compared to similar sized companies on Comparably and in the Bottom 35% compared to other companies in Dallas. See below in detail how working at Dynata was rated by employees.
Overall Company Culture at Dynata is rated C
Last updated 2 days ago
Dynata ranks in the Bottom 40% of other companies on Comparably with 1,001-5,000 Employees for Overall Company Culture Score
Out of 87 Dynata employee reviews, 74% were positive. The remaining 26% were constructive reviews with the goal of helping Dynata improve their work culture.
| Positive Reviews | 74% |
|---|---|
| Constructive Feedback | 26% |
What did you like most about the interview process?Open communication at all times.
What makes you most happy at work?Relating to co workers on a personal level
What is most positive about the culture and environment at your company?the open communication and the managemet
Why do you feel undervalued and what would make you feel better about your compensation?I have no benifits or stock compensation because I am a part time employee.
What does the leadership team need to get better at?Responding back to e-mails and text messages
What would you improve about your company's interview process?Diversity & transparency is a start
Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals.
Focus on improved customer experience, growth and expansion.
| Headquarter | Plano, TX 75024 United States of America |
|---|---|
| Website | www.dynata.com |
| Founding Date | 2000 |
| Tel | 2143653632 |
| Company Status | Private |
Dynata competitors include Toluna. Dynata ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Dynata compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

171 employees at Dynata have reviewed Dynata across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 2 days ago.
Overall, the 171 Dynata employees give their leadership a grade of D+, or Bottom 25% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Dynata are not very pleased with their total compensation at Dynata, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Dynata are pleased with their team. 171 Participants grade the quality of their coworkers a B. The majority believe the meetings at Dynata are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Dynata believe the environment at Dynata is positive. Most Participants believe the pace of work at Dynata is comfortably fast. About 59% of the employees at Dynata work 8 hours or less, while 15% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Dynata are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.


The prevailing opinion from employees about joining Dynata is that the company was very unprepared on their first day. Dynata employees concluded that their overall onboarding experience was negative. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Employees’ understanding of Dynata's KPIs and OKRs is essential for its success. Out of 4 Dynata employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 2 have said yes.
Gary’s approval rate is lower compared to CEOs at similar sized companies, putting Gary in the Bottom 25% of all CEOs of similar-sized companies on Comparably, and in the Bottom 25% compared to CEOs of all other companies in Dallas. Gary Laben’s employees rank Dynata in the Top 35% for Meetings, in the Top 35% for Team, and in the Top 40% for Environment. Laben is generally unpopular with Dynata employees, but ranks especially low with employees with Over 10 Years experience, and by employees in the Operations department and employees identified with Other ethnicities. However, Asian or Pacific Islander employees have a slightly more favorable view of the CEO. When compared to Dynata’s competitors, Gary Laben ranks below Toluna CEO Frederic-Charles Petit.
The Dynata Executive Team is rated a “C-” and led by CEO Gary Laben, Director Of Business Development Eric Morse, and CFO Sloane Googin
Gary Laben CEO / President
Gary Laben serves as the CEO / President of Dynata.
Eric Morse Director Of Business Development
Eric Morse serves as the Director Of Business Development of Research Now. Eric started at Research Now in Sep of 2018.... read more
Sloane Googin CFO
Sloane Googin serves as the CFO of Research Now. Sloane started at Research Now in February of 2018. Sloane currently... read more
Kalyan Raman CTO
Kalyan Raman serves as the CTO of Research Now. Kalyan started at Research Now in November of 2017. Kalyan currently... read more
Calista Corley Senior Vice President, Sales
Calista Corley serves as the Senior Vice President, Sales of Research Now. Calista started at Research Now in January of... read more
Oleg Frayman Senior Vice President, Technology Operations
Oleg Frayman serves as the Senior Vice President, Technology Operations of Research Now. Oleg started at Research Now in... read more
Rick Watson Vice President, Operations
Rick Watson serves as the Vice President, Operations of Research Now. Rick started at Research Now in August of 2012.... read more
Mark Slobbe EVP Operations
Mark Slobbe serves as the EVP Operations of Research Now. Mark started at Research Now in December of 2017. Mark... read more
How much do people at Dynata get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Dynata is $103,765, or $49 per hour, while the estimated median salary is $108,614, or $52 per hour.
At Dynata, the highest paid job is a Director of Sales at $239,478 annually and the lowest is a CS Rep at $46,485 annually. Average Dynata salaries by department include: Design at $115,091, Business Development at $113,461, Admin at $47,299, and Engineering at $131,785. Half of Dynata salaries are above $108,614.
71 employees at Dynata rank their Compensation in the Bottom 30% of similar sized companies in the US (based on 212 ratings) while 67 employees at Dynata rank their Perks And Benefits in the Bottom 25% of similar sized companies in the US (based on 69 ratings).
Salaries contributed from Dynata employees include job titles like Senior Developer, DevOps, Developer, and Corporate Counsel. Comparably data has a total of 4 salary records from Dynata employees.
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $67k | $67k | 1st Percentile |
17th Percentile $87k | $87k | 17th Percentile |
33rd Percentile $103k | $103k | 33rd Percentile |
50th Percentile $168k | $168k | 50th Percentile |
67th Percentile $226k | $226k | 67th Percentile |
83rd Percentile $247k | $247k | 83rd Percentile |
100th Percentile $290k | $290k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Dynata score the company 47/100 across various culture categories, placing Dynata in the Bottom 10% of companies on Comparably with 1,001-5,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Dynata across various culture dimensions.
Dynata's PTO and Vacation policy typically gives 15-20 days off a year with 0% of employees expected to be work free while out of office. Dynata's benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.

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In 2019, Dynata applied for 8 H1B visas. Of the work permits applied for, 100% were approved.
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Candidates By Department
Product | 25% | |
|---|---|---|
Operations | 25% | |
Engineering | 13% | |
IT | 13% | |
All Industries | 13% | |
Other | 13% |
Candidates By Location
San Francisco | 38% | |
|---|---|---|
Dallas | 25% | |
Washington | 13% | |
Frisco | 13% | |
Dunedin | 13% |
Who is the CEO of Dynata?
Dynata CEO is Gary Laben, their score by employees is 60
What is Dynata eNPS?
The eNPS for Dynata is -16
What is the salary for Data Scientist in Dynata?
Data Scientist average salary in the US is 131k
What are the salaries in the Sales in Dynata?
The average salaries for Sales in Dynata is 142k
Who are Dynata competitors?
Dynata main competitors are Toluna