7
NPS
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About Edelman's Brand
Edelman
Brand at a Glance
68%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Edelman NPS
Edelman's Net Promoter Score (NPS) is a 7 with 42% Promoters, 23% Passives, and 35% Detractors. Net Promoter Score tracks whether Edelman's customers would recommend using the product based on a scale of -100 to 100.
Edelman Overall NPS
| 42% | Promoters |
|---|---|
| 23% | Passives |
| 35% | Detractors |
Edelman NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 10 | Jun 2023 | 10 |
Oct 2023 9 | Oct 2023 | 9 |
Nov 2023 13 | Nov 2023 | 13 |
Dec 2023 10 | Dec 2023 | 10 |
Feb 2024 7 | Feb 2024 | 7 |
Apr 2024 8 | Apr 2024 | 8 |
May 2024 10 | May 2024 | 10 |
Jun 2024 9 | Jun 2024 | 9 |
Jul 2024 9 | Jul 2024 | 9 |
Oct 2024 8 | Oct 2024 | 8 |
Nov 2024 8 | Nov 2024 | 8 |
Mar 2025 7 | Mar 2025 | 7 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Edelman NPS by Gender
Female customers rated Edelman's NPS 50 points higher than Male customers.
Male
50
Edelman's NPS was rated 50 by Male customers on Comparably.
50%
Promoters
50%
Passives
0%
Detractors
Female
100
Edelman's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Edelman NPS by Ethnicity
Edelman's NPS was rated 50 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Edelman NPS by Age
Edelman's NPS was rated 100 points by customers ages 18-25 on Comparably.
Edelman NPS by Usage
Edelman's NPS was rated the highest by customers who have used Edelman's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Edelman Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Edelman users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Edelman Customer Loyalty Score by Gender
Female customers rated Edelman's Customer Loyalty score 30% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Edelman.
Male
70%
Yes
Female
100%
Yes
Edelman Customer Loyalty Score by Ethnicity
Edelman's Customer Loyalty score was rated 78% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Edelman.
78
out of 100
Asian or Pacific Islander
Edelman Customer Loyalty Score by Age
Edelman's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Edelman.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
Edelman Customer Loyalty Score by Usage
Edelman's Customer Loyalty score was rated the highest by customers who have used Edelman's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Edelman Product Quality
3.7/5
Edelman has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Edelman Product Information
Edelman’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://www.edelman.com
- Company Size
- 5,001-10,000 Employees
Industry
Public Relations and Communications
Quick Insights into Edelman Product Quality
Edelman's Product Quality score was rated highest by Female customers, and rated lowest by customers who have used Edelman's products/services for 2 to 5 Years.
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Ranked Edelman Product Quality the Highest
Ranked Edelman Product Quality the Lowest
Edelman Product Quality Score by Gender
Female customers rated Edelman's Product Quality score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Edelman.
Male
4.2/5
Female
5/5
Edelman Product Quality Score by Ethnicity
Edelman's Product Quality score was rated 4.1 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Edelman.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Edelman Product Quality Score by Age
Edelman's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Edelman.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Edelman Product Quality Score by Usage
Edelman's Product Quality score was rated the highest by customers who have used Edelman's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Edelman Pricing
Edelman ROI & Value For Money
3.6/5
Edelman has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Edelman ROI
Edelman's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Edelman's products/services for 2 to 5 Years.
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Ranked Edelman ROI the Highest
Ranked Edelman ROI the Lowest
Edelman ROI Score by Gender
Male customers rated Edelman's ROI score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Edelman.
Male
4.2/5
Female
3.8/5
Edelman ROI Score by Ethnicity
Edelman's ROI score was rated 4.2 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Edelman.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Edelman ROI Score by Age
Edelman's ROI score was rated 3.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Edelman.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
Edelman ROI Score by Usage
Edelman's ROI score was rated the highest by customers who have used Edelman's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Edelman Customer Satisfaction (CSAT)
Edelman Customer Satisfaction (CSAT) Score
69 / 100
Edelman has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
47%
Satisfied
22%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Edelman Customer Satisfaction
Edelman's Customer Satisfaction score was rated highest by customers who have used Edelman's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Edelman's Customer Satisfaction.
Ranked Edelman Customer Satisfaction the Highest
Edelman Customer Satisfaction Score by Gender
Edelman's Customer Satisfaction score was rated 83 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Edelman.
83 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Edelman Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Edelman's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Edelman.
75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
Edelman Customer Satisfaction Score by Usage
Edelman's Customer Satisfaction score was rated 100 points by customers who have used Edelman's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Edelman Customer Service
3.7/5
Edelman has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Edelman's Customer Service
Address
250 Hudson Street, New York City, NY 10013
Website
http://www.edelman.com
Phone Number
(312)240-3000
Edelman's Social Links
Quick Insights into Edelman Customer Service
Edelman's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Edelman's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Edelman's Customer Service score.
Ranked Edelman Customer Service the Highest
Ranked Edelman Customer Service the Lowest
Edelman Customer Service Score by Gender
Male customers rated Edelman's Customer Service score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Edelman.
Male
4.1/5
Female
3.5/5
Edelman Customer Service Score by Ethnicity
Edelman's Customer Service score was rated 4.2 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Edelman.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Edelman Customer Service Score by Age
Edelman's Customer Service score was rated 3.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Edelman.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
Edelman Customer Service Score by Usage
Edelman's Customer Service score was rated the highest by customers who have used Edelman's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Edelman as an Employer
3.3/5
Edelman has a 3.3/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Edelman scored a 7 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Edelman would recommend the brand to a friend. ENPS measures how likely Edelman employees would recommend working at Edelman to a friend.
Net Promoter Score
7
NPS Score
| 42% | Promoters |
|---|---|
| 23% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
-8
eNPS Score
| 31% | Promoters |
|---|---|
| 30% | Passive |
| 39% | Detractors |
