European Wax Center NPS & Customer Reviews | Comparably
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European Wax Center
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About European Wax Center's Brand

European Wax Center (EWC) is one of the fastest growing beauty lifestyle brands in the nation. EWC’s philosophy, level of service, proprietary products, comfortable setting, and waxing experience combined set us apart as the leader in the beauty and waxing services categories.

Brand at a Glance

81%
Customer Loyalty
2.9/5
Product Quality
2.5/5
Pricing
2.5/5
Customer Service

European Wax Center NPS

European Wax Center's Net Promoter Score (NPS) is a -28 with 30% Promoters, 12% Passives, and 58% Detractors. Net Promoter Score tracks whether European Wax Center's customers would recommend using the product based on a scale of -100 to 100.

European Wax Center Overall NPS

-28
NPS
30%Promoters
12%Passives
58%Detractors
European Wax Center Overall NPS

European Wax Center NPS Trend

-100
-50
0
50
100
Mar 2024
-28
Mar 2024-28
Apr 2024
-28
Apr 2024-28
May 2024
-30
May 2024-30
Jun 2024
-30
Jun 2024-30
Jul 2024
-28
Jul 2024-28
Aug 2024
-26
Aug 2024-26
Jan 2025
-26
Jan 2025-26
Apr 2025
-28
Apr 2025-28
Jul 2025
-26
Jul 2025-26
Dec 2025
-28
Dec 2025-28
Jan 2026
-28
Jan 2026-28
Feb 2026
-28
Feb 2026-28

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

European Wax Center NPS by Gender

Male customers rated European Wax Center's NPS 2 points higher than Female customers.

Male

-43

European Wax Center's NPS was rated -43 by Male customers on Comparably.

14%
Promoters
29%
Passives
57%
Detractors

Female

-45

European Wax Center's NPS was rated -45 by Female customers on Comparably.

24%
Promoters
7%
Passives
69%
Detractors

European Wax Center NPS by Ethnicity

European Wax Center's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-61
Caucasian-61
Hispanic or Latino
-14
Hispanic or Latino-14
African American/Black
-60
African American/Black-60
Other
-45
Other-45

European Wax Center NPS by Age

European Wax Center's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

0
20
40
60
80
100
Promoters
67%
Passives
0%
Detractors
33%
18-2567%0%33%
Promoters
30%
Passives
10%
Detractors
60%
26-3030%10%60%
Promoters
20%
Passives
0%
Detractors
80%
31-3520%0%80%
Promoters
10%
Passives
20%
Detractors
70%
36-4010%20%70%
Promoters
17%
Passives
0%
Detractors
83%
41-4517%0%83%
Promoters
33%
Passives
0%
Detractors
67%
46-5033%0%67%
Promoters
11%
Passives
0%
Detractors
89%
51-5511%0%89%

European Wax Center NPS by Usage

European Wax Center's NPS was rated the highest by customers who have used European Wax Center's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-50
Less than 1 Year-50
1 to 2 Years
-46
1 to 2 Years-46
2 to 5 Years
-53
2 to 5 Years-53
5 to 10 Years
-37
5 to 10 Years-37
Over 10 Years
0
Over 10 Years0

European Wax Center Customer Reviews

Out of the 10 European Wax Center customer reviews 5 were positive and 5 were constructive. European Wax Center customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What do you value most about this brand?
Great associates! They are such a pleasure to see when I have services done! Easy, fast and convenient hours and check in/out
What can this brand most improve?
Customer service, customer loyalty, competence
What can this brand most improve?
Not rushing you through appointments
What do you value most about this brand?
The packages The wax The service
What do you value most about this brand?
Anazing place especially in TN

European Wax Center Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of European Wax Center users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81
81%
19
19%
European Wax Center Customer Loyalty

European Wax Center Customer Loyalty Score by Gender

Female customers rated European Wax Center's Customer Loyalty score 2% higher than Male customers.

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Male
74%
Yes
Female
76%
Yes

European Wax Center Customer Loyalty Score by Ethnicity

European Wax Center's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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69
out of 100
Caucasian
74
out of 100
Hispanic or Latino
82
out of 100
African American/Black
70
out of 100
Other

European Wax Center Customer Loyalty Score by Age

European Wax Center's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
26-30
64%
26-3064%
31-35
73%
31-3573%
36-40
55%
36-4055%
41-45
85%
41-4585%
46-50
100%
46-50100%
51-55
70%
51-5570%

European Wax Center Customer Loyalty Score by Usage

European Wax Center's Customer Loyalty score was rated the highest by customers who have used European Wax Center's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
40%
1 to 2 Years
72%
2 to 5 Years
86%
5 to 10 Years
92%
Over 10 Years
78%

European Wax Center Customer Loyalty Score by Industry

European Wax Center's Customer Loyalty score was rated the highest by Insurance industry customers, and the lowest by Education industry customers.

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Tech
70%
Accounting
78%
Fashion and Beauty
70%
Arts and Entertainment
70%
Banking and Financial Services
70%
Consumer Services
70%
Education
46%
Healthcare, Hospitals and Medicine
64%
Insurance
100%
Real Estate
100%

European Wax Center Product Quality

2.9/5

European Wax Center has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.

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European Wax Center Product Information

European Wax Center’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated European Wax Center's product the highest. Reviewers from the Tech industry rated European Wax Center the lowest at 2.3.

Website
https://waxcenter.com/pages/about-us
Company Size
1,001-5,000 Employees

Industry

Consumer Services

Quick Insights into European Wax Center Product Quality

European Wax Center's Product Quality score was rated highest by customers who have used European Wax Center's products/services for Over 10 Years, and rated lowest by customers from the Real Estate industry.

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Ranked European Wax Center Product Quality the Highest

Over 10 Years
4.5
18-25
3.5
Arts and Entertainment
3.5

Ranked European Wax Center Product Quality the Lowest

Less than 1 Year
1.9
41-45
1.6
Real Estate
1.6

European Wax Center Product Quality Score by Gender

Female customers rated European Wax Center's Product Quality score 0.2 stars higher than Male customers.

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Male

2.5/5

Female

2.7/5

European Wax Center Product Quality Score by Ethnicity

European Wax Center's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3
Hispanic or Latino
3.3
Hispanic or Latino3.3
African American/Black
2
African American/Black2
Other
3
Other3

European Wax Center Product Quality Score by Age

European Wax Center's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
2.9
26-302.9
31-35
2.6
31-352.6
36-40
2.1
36-402.1
41-45
1.6
41-451.6
46-50
2.3
46-502.3
51-55
2.3
51-552.3

European Wax Center Product Quality Score by Usage

European Wax Center's Product Quality score was rated the highest by customers who have used European Wax Center's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.9
1 to 2 Years
2.7
2 to 5 Years
2.2
5 to 10 Years
3.2
Over 10 Years
4.5

European Wax Center Product Quality Score by Industry

European Wax Center's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Real Estate industry customers.

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Tech
2.3
Accounting
2.7
Fashion and Beauty
2.8
Arts and Entertainment
3.5
Banking and Financial Services
1.6
Consumer Services
3.5
Education
2.4
Healthcare, Hospitals and Medicine
2.8
Insurance
2.7
Real Estate
1.6

European Wax Center Pricing

European Wax Center ROI & Value For Money

2.5/5

European Wax Center has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.

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European Wax Center Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Tech industry think that they had the lowest ROI from European Wax Center.

Quick Insights into European Wax Center ROI

European Wax Center's ROI score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Tech industry.

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Ranked European Wax Center ROI the Highest

Consumer Services
4.3
Over 10 Years
4.2
18-25
3.5

Ranked European Wax Center ROI the Lowest

Less than 1 Year
1.6
46-50
1.5
Tech
1.5

European Wax Center ROI Score by Gender

Male customers rated European Wax Center's ROI score 0.3 stars higher than Female customers.

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Male

2.5/5

Female

2.2/5

European Wax Center ROI Score by Ethnicity

European Wax Center's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of European Wax Center.
0
1
2
3
4
5
Caucasian
2
Caucasian2
Hispanic or Latino
2.3
Hispanic or Latino2.3
African American/Black
1.6
African American/Black1.6
Other
2.6
Other2.6

European Wax Center ROI Score by Age

European Wax Center's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full ROI by Age data of European Wax Center.
0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
2.5
26-302.5
31-35
1.9
31-351.9
36-40
1.8
36-401.8
41-45
1.5
41-451.5
46-50
1.5
46-501.5
51-55
2.3
51-552.3

European Wax Center ROI Score by Usage

European Wax Center's ROI score was rated the highest by customers who have used European Wax Center's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.6
1 to 2 Years
2.7
2 to 5 Years
1.8
5 to 10 Years
2
Over 10 Years
4.2

European Wax Center ROI Score by Industry

European Wax Center's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech
1.5
Accounting
2.2
Fashion and Beauty
2.2
Arts and Entertainment
3.3
Banking and Financial Services
1.6
Consumer Services
4.3
Education
1.7
Healthcare, Hospitals and Medicine
2.5
Insurance
2.2
Real Estate
1.8

European Wax Center Customer Satisfaction (CSAT)

European Wax Center Customer Satisfaction (CSAT) Score

42 / 100

European Wax Center has an overall Customer Satisfaction score of 42 rated by its users and customers.

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Very Satisfied24%
Satisfied18%
Neither Satisfied nor Dissatisfied12%
Dissatisfied10%
Very Dissatisfied36%
Very Satisfied
24%
Satisfied
18%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
10%
Very Dissatisfied
36%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into European Wax Center Customer Satisfaction

European Wax Center's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 51-55.

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Ranked European Wax Center Customer Satisfaction the Highest

18-25
67%
Arts and Entertainment
67%
Over 10 Years
67%

Ranked European Wax Center Customer Satisfaction the Lowest

Education
20%
Less than 1 Year
18%
51-55
13%

European Wax Center Customer Satisfaction Score by Gender

European Wax Center's Customer Satisfaction score was rated 34 by both Female and Male customers on Comparably.

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34 / 100
Male
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
50%
34 / 100
Female
Very Satisfied
22%
Satisfied
12%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
46%

European Wax Center Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

European Wax Center's Customer Satisfaction (CSAT) score was rated 26% according to Caucasian users and customers.

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26 / 100
Very Satisfied13%
Satisfied13%
Neither Satisfied nor Dissatisfied13%
Dissatisfied4%
Very Dissatisfied57%
Very Satisfied
13%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
4%
Very Dissatisfied
57%

CSAT according to Hispanic or Latino

European Wax Center's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.

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50 / 100
Very Satisfied33%
Satisfied17%
Neither Satisfied nor Dissatisfied0%
Dissatisfied17%
Very Dissatisfied33%
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
33%

CSAT according to African American/Black

European Wax Center's Customer Satisfaction (CSAT) score was rated 20% according to African American/Black users and customers.

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20 / 100
Very Satisfied20%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied20%
Very Dissatisfied60%
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
60%

CSAT according to Other

European Wax Center's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100
Very Satisfied25%
Satisfied25%
Neither Satisfied nor Dissatisfied12%
Dissatisfied13%
Very Dissatisfied25%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
13%
Very Dissatisfied
25%

European Wax Center Customer Satisfaction Score by Age

European Wax Center's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25 CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
18-2567%
26-30 CSAT Score
50%
Very Satisfied
20%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
30%
26-3050%
31-35 CSAT Score
34%
Very Satisfied
23%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
44%
31-3534%
36-40 CSAT Score
13%
Very Satisfied
0%
Satisfied
13%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
63%
36-4013%
41-45 CSAT Score
20%
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
80%
41-4520%
51-55 CSAT Score
13%
Very Satisfied
13%
Satisfied
0%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
13%
Very Dissatisfied
50%
51-5513%

European Wax Center Customer Satisfaction Score by Usage

European Wax Center's Customer Satisfaction score was rated the highest by customers who have used European Wax Center's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
18
1 to 2 Years
40
2 to 5 Years
33
5 to 10 Years
29
Over 10 Years
67

European Wax Center Customer Satisfaction Score by Industry

European Wax Center's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.

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Accounting
34
Fashion and Beauty
40
Arts and Entertainment
67
Banking and Financial Services
40
Education
20
Healthcare, Hospitals and Medicine
50
Insurance
33

European Wax Center Customer Service

2.5/5

European Wax Center has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.

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About European Wax Center's Customer Service

Address

5830 Granite Pkwy, Plano, TX 75024


Website

https://waxcenter.com/pages/about-us

Quick Insights into European Wax Center Customer Service

European Wax Center's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.

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Ranked European Wax Center Customer Service the Highest

18-25
3.5
Consumer Services
3.5
Over 10 Years
3.4

Ranked European Wax Center Customer Service the Lowest

51-55
1.5
African American/Black
1.5
Tech
1.5

European Wax Center Customer Service Score by Gender

Male customers rated European Wax Center's Customer Service score 0.5 stars higher than Female customers.

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Male

2.5/5

Female

2/5

European Wax Center Customer Service Score by Ethnicity

European Wax Center's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of European Wax Center.
0
20
40
60
80
100
Caucasian
1.8
Caucasian1.8
Hispanic or Latino
2.3
Hispanic or Latino2.3
African American/Black
1.5
African American/Black1.5
Other
2.1
Other2.1

European Wax Center Customer Service Score by Age

European Wax Center's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25
3.5
18-253.5
26-30
2.6
26-302.6
31-35
2
31-352
36-40
1.5
36-401.5
41-45
1.5
41-451.5
46-50
1.8
46-501.8
51-55
1.5
51-551.5

European Wax Center Customer Service Score by Usage

European Wax Center's Customer Service score was rated the highest by customers who have used European Wax Center's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.7
1 to 2 Years
2.5
2 to 5 Years
1.7
5 to 10 Years
1.9
Over 10 Years
3.4

European Wax Center Customer Service Score by Industry

European Wax Center's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech
1.5
Accounting
1.9
Fashion and Beauty
1.8
Arts and Entertainment
3.3
Banking and Financial Services
1.6
Consumer Services
3.5
Education
1.5
Healthcare, Hospitals and Medicine
3
Insurance
1.6
Real Estate
1.6

European Wax Center as an Employer

2.3/5

European Wax Center has a 2.3/5 stars for its overall company culture rated by their employees

  European Wax Center CEO
bottom
5%
CEO of European Wax Center

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

European Wax Center scored a -28 for Net Promoter Score and a -57 for Employee Net Promoter Score. NPS gauges how likely a customer of European Wax Center would recommend the brand to a friend. ENPS measures how likely European Wax Center employees would recommend working at European Wax Center to a friend.

Net Promoter Score

-28
NPS Score
30%Promoters
12%Passive
58%Detractors

Employee Net Promoter Score

-57
eNPS Score
17%Promoters
9%Passive
74%Detractors

Global Ranking Snapshot

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