50
NPS
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Farmer Bros.
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About Farmer Bros. Brand
Brand at a Glance
73%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
Farmer Bros. NPS
Farmer Bros.'s Net Promoter Score (NPS) is a 50 with 75% Promoters, 0% Passives, and 25% Detractors. Net Promoter Score tracks whether Farmer Bros.'s customers would recommend using the product based on a scale of -100 to 100.
Farmer Bros. Overall NPS
| 75% | Promoters |
|---|---|
| 0% | Passives |
| 25% | Detractors |
Farmer Bros. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 100 | Apr 2021 | 100 |
Mar 2022 100 | Mar 2022 | 100 |
Sep 2022 100 | Sep 2022 | 100 |
Oct 2022 50 | Oct 2022 | 50 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Farmer Bros. Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Farmer Bros. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Farmer Bros. Product Quality
3.9/5
Farmer Bros. has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Farmer Bros. Product Information
Farmer Bros.’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.farmerbros.com
- Company Size
- 1,001-5,000 Employees
Farmer Bros. Pricing
Farmer Bros. ROI & Value For Money
3.9/5
Farmer Bros. has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Farmer Bros. Customer Satisfaction (CSAT)
Farmer Bros. Customer Satisfaction (CSAT) Score
67 / 100
Farmer Bros. has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Farmer Bros. Customer Service
3.8/5
Farmer Bros. has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Farmer Bros.'s Customer Service
Website
http://www.farmerbros.com
Farmer Bros. as an Employer
2.6/5
Farmer Bros. has a 2.6/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Farmer Bros. scored a 50 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Farmer Bros. would recommend the brand to a friend. ENPS measures how likely Farmer Bros. employees would recommend working at Farmer Bros. to a friend.
Net Promoter Score
50
NPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-21
eNPS Score
| 29% | Promoters |
|---|---|
| 21% | Passive |
| 50% | Detractors |
