FIJI Water NPS & Customer Reviews | Comparably
Brand Page
FIJI Water
Marketing or Exec? Claim Your Free Account

About FIJI Water's Brand

FIJI Water

Brand at a Glance

77%
Customer Loyalty
4.1/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service

FIJI Water NPS

FIJI Water's Net Promoter Score (NPS) is a 30 with 57% Promoters, 16% Passives, and 27% Detractors. Net Promoter Score tracks whether FIJI Water's customers would recommend using the product based on a scale of -100 to 100.

FIJI Water Overall NPS

30
NPS
57%Promoters
16%Passives
27%Detractors
FIJI Water Overall NPS

FIJI Water NPS Trend

-100
-50
0
50
100
Mar 2025
31
Mar 202531
May 2025
29
May 202529
Jun 2025
28
Jun 202528
Jul 2025
28
Jul 202528
Aug 2025
26
Aug 202526
Sep 2025
27
Sep 202527
Oct 2025
27
Oct 202527
Dec 2025
27
Dec 202527
Jan 2026
29
Jan 202629
Feb 2026
27
Feb 202627
Apr 2026
28
Apr 202628
May 2026
30
May 202630

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

FIJI Water NPS by Gender

Female customers rated FIJI Water's NPS 16 points higher than Male customers.

Male

24

FIJI Water's NPS was rated 24 by Male customers on Comparably.

56%
Promoters
12%
Passives
32%
Detractors

Female

40

FIJI Water's NPS was rated 40 by Female customers on Comparably.

60%
Promoters
20%
Passives
20%
Detractors

FIJI Water NPS by Ethnicity

FIJI Water's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

-100
-50
0
50
100
Caucasian
40
Caucasian40
Hispanic or Latino
100
Hispanic or Latino100
African American/Black
-100
African American/Black-100
Asian or Pacific Islander
44
Asian or Pacific Islander44
Other
37
Other37

FIJI Water NPS by Age

FIJI Water's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

0
20
40
60
80
100
Promoters
60%
Passives
10%
Detractors
30%
18-2560%10%30%
Promoters
62%
Passives
38%
Detractors
0%
26-3062%38%0%
Promoters
44%
Passives
23%
Detractors
33%
31-3544%23%33%
Promoters
25%
Passives
25%
Detractors
50%
36-4025%25%50%
Promoters
71%
Passives
0%
Detractors
29%
46-5071%0%29%
Promoters
60%
Passives
0%
Detractors
40%
66+60%0%40%

FIJI Water NPS by Usage

FIJI Water's NPS was rated the highest by customers who have used FIJI Water's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-25
Less than 1 Year-25
1 to 2 Years
29
1 to 2 Years29
2 to 5 Years
-33
2 to 5 Years-33
5 to 10 Years
66
5 to 10 Years66
Over 10 Years
52
Over 10 Years52

FIJI Water Customer Reviews

Out of the 9 FIJI Water customer reviews 8 were positive and 1 was constructive. FIJI Water customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
One such facet deserving scrutiny is the imperative for augmented transparency within the intricate web of Fiji Water's supply chain and production mechanisms.
What do you value most about this brand?
The taste isn’t as plastic in taste as other bottled wate
Posted 21 days ago
What do you value most about this brand?
I love that it is a product of Fiji
Posted 23 days ago
What do you value most about this brand?
Unique taste present in the water
What do you value most about this brand?
Quality and world class product

FIJI Water Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of FIJI Water users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

77
77%
23
23%
FIJI Water Customer Loyalty

FIJI Water Customer Loyalty Score by Gender

Female customers rated FIJI Water's Customer Loyalty score 11% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of FIJI Water.
Male
71%
Yes
Female
82%
Yes

FIJI Water Customer Loyalty Score by Ethnicity

FIJI Water's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of FIJI Water.
64
out of 100
Caucasian
70
out of 100
Hispanic or Latino
40
out of 100
African American/Black
80
out of 100
Asian or Pacific Islander
89
out of 100
Other

FIJI Water Customer Loyalty Score by Age

FIJI Water's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of FIJI Water.
0
20%
40%
60%
80%
100%
18-25
64%
18-2564%
26-30
89%
26-3089%
31-35
70%
31-3570%
36-40
55%
36-4055%
46-50
87%
46-5087%
66+
82%
66+82%

FIJI Water Customer Loyalty Score by Usage

FIJI Water's Customer Loyalty score was rated the highest by customers who have used FIJI Water's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
55%
1 to 2 Years
74%
2 to 5 Years
40%
5 to 10 Years
85%
Over 10 Years
89%

FIJI Water Customer Loyalty Score by Industry

FIJI Water's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
70%
Accounting
100%
Aerospace and Aviation
70%
Architecture and Planning
55%
Banking and Financial Services
78%

FIJI Water Product Quality

4.1/5

FIJI Water has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock FIJI Water's overall Product Quality score rated by its users and customers.

FIJI Water Product Information

FIJI Water’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated FIJI Water's product the highest. Reviewers from the Aerospace and Aviation industry rated FIJI Water the lowest at 2.8.

Website
https://www.fijiwater.com
Company Size
201-500 Employees

Industry

Tech
Food & Beverages

Quick Insights into FIJI Water Product Quality

FIJI Water's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by African American/Black customers.

Sign Up to unlock insights into how customers have ranked FIJI Water's Product Quality.

Ranked FIJI Water Product Quality the Highest

Banking and Financial Services
4.7
26-30
4.6
Hispanic or Latino
4.6

Ranked FIJI Water Product Quality the Lowest

36-40
3
Aerospace and Aviation
2.8
African American/Black
2.8

FIJI Water Product Quality Score by Gender

Female customers rated FIJI Water's Product Quality score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of FIJI Water.

Male

4/5

Female

4.2/5

FIJI Water Product Quality Score by Ethnicity

FIJI Water's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of FIJI Water.
0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
Hispanic or Latino
4.6
Hispanic or Latino4.6
African American/Black
2.8
African American/Black2.8
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
4.4
Other4.4

FIJI Water Product Quality Score by Age

FIJI Water's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of FIJI Water.
0
1
2
3
4
5
18-25
4
18-254
26-30
4.6
26-304.6
31-35
4.4
31-354.4
36-40
3
36-403
46-50
3.9
46-503.9
66+
4.1
66+4.1

FIJI Water Product Quality Score by Usage

FIJI Water's Product Quality score was rated the highest by customers who have used FIJI Water's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
4.2
1 to 2 Years
4
2 to 5 Years
3.1
5 to 10 Years
4.4
Over 10 Years
4.4

FIJI Water Product Quality Score by Industry

FIJI Water's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
4.1
Accounting
4.6
Aerospace and Aviation
2.8
Architecture and Planning
3.9
Banking and Financial Services
4.7

FIJI Water Pricing

FIJI Water ROI & Value For Money

3.7/5

FIJI Water has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock FIJI Water's overall ROI score rated by its users and customers.

FIJI Water Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from FIJI Water.

Quick Insights into FIJI Water ROI

FIJI Water's ROI score was rated highest by customers from the Accounting industry, and rated lowest by African American/Black customers.

Sign Up to unlock insights into how customers have ranked FIJI Water's ROI score.

Ranked FIJI Water ROI the Highest

Accounting
4.5
Other
4.1
1 to 2 Years
4

Ranked FIJI Water ROI the Lowest

2 to 5 Years
2.8
Aerospace and Aviation
2.6
African American/Black
2.1

FIJI Water ROI Score by Gender

Female customers rated FIJI Water's ROI score 0.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of FIJI Water.

Male

3.7/5

Female

3.8/5

FIJI Water ROI Score by Ethnicity

FIJI Water's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of FIJI Water.
0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
Hispanic or Latino
4
Hispanic or Latino4
African American/Black
2.1
African American/Black2.1
Asian or Pacific Islander
4
Asian or Pacific Islander4
Other
4.1
Other4.1

FIJI Water ROI Score by Age

FIJI Water's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full ROI by Age data of FIJI Water.
0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
4
26-304
31-35
3.6
31-353.6
36-40
3.5
36-403.5
46-50
4
46-504
66+
4
66+4

FIJI Water ROI Score by Usage

FIJI Water's ROI score was rated the highest by customers who have used FIJI Water's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
3.7
1 to 2 Years
4
2 to 5 Years
2.8
5 to 10 Years
3.9
Over 10 Years
4

FIJI Water ROI Score by Industry

FIJI Water's ROI score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
3
Accounting
4.5
Aerospace and Aviation
2.6
Architecture and Planning
3.6
Banking and Financial Services
4.1

FIJI Water Customer Satisfaction (CSAT)

FIJI Water Customer Satisfaction (CSAT) Score

78 / 100

FIJI Water has an overall Customer Satisfaction score of 78 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied46%
Satisfied32%
Neither Satisfied nor Dissatisfied9%
Dissatisfied2%
Very Dissatisfied11%
Very Satisfied
46%
Satisfied
32%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into FIJI Water Customer Satisfaction

FIJI Water's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 36-40.

Sign Up to unlock insights into how customers have ranked FIJI Water's Customer Satisfaction.

Ranked FIJI Water Customer Satisfaction the Highest

26-30
100%
Accounting
100%
Hispanic or Latino
100%

Ranked FIJI Water Customer Satisfaction the Lowest

Architecture and Planning
67%
2 to 5 Years
50%
36-40
50%

FIJI Water Customer Satisfaction Score by Gender

Female customers rated FIJI Water's Customer Satisfaction score 11 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of FIJI Water.
79 / 100
Male
Very Satisfied
58%
Satisfied
21%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
8%
90 / 100
Female
Very Satisfied
40%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
5%

FIJI Water Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

FIJI Water's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of FIJI Water.
80 / 100
Very Satisfied80%
Satisfied0%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
80%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

FIJI Water's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of FIJI Water.
100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

FIJI Water's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of FIJI Water.
89 / 100
Very Satisfied45%
Satisfied44%
Neither Satisfied nor Dissatisfied11%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
45%
Satisfied
44%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

FIJI Water's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of FIJI Water.
87 / 100
Very Satisfied56%
Satisfied31%
Neither Satisfied nor Dissatisfied0%
Dissatisfied6%
Very Dissatisfied7%
Very Satisfied
56%
Satisfied
31%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
7%

FIJI Water Customer Satisfaction Score by Age

FIJI Water's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of FIJI Water.
0
20
40
60
80
100
18-25 CSAT Score
89%
Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
18-2589%
26-30 CSAT Score
100%
Very Satisfied
63%
Satisfied
37%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
31-35 CSAT Score
89%
Very Satisfied
45%
Satisfied
44%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
31-3589%
36-40 CSAT Score
50%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
36-4050%
46-50 CSAT Score
86%
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
46-5086%
66+ CSAT Score
60%
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
66+60%

FIJI Water Customer Satisfaction Score by Usage

FIJI Water's Customer Satisfaction score was rated the highest by customers who have used FIJI Water's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
100
1 to 2 Years
80
2 to 5 Years
50
5 to 10 Years
83
Over 10 Years
92

FIJI Water Customer Satisfaction Score by Industry

FIJI Water's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
100
Accounting
100
Aerospace and Aviation
67
Architecture and Planning
67
Banking and Financial Services
100

FIJI Water Customer Service

3.9/5

FIJI Water has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock FIJI Water's overall Customer Service score rated by its users and customers.

About FIJI Water's Customer Service

Address

Los Angeles, CA


Website

https://www.fijiwater.com

Quick Insights into FIJI Water Customer Service

FIJI Water's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers who have used FIJI Water's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked FIJI Water's Customer Service score.

Ranked FIJI Water Customer Service the Highest

Banking and Financial Services
4.5
Hispanic or Latino
4.5
Less than 1 Year
4.5

Ranked FIJI Water Customer Service the Lowest

African American/Black
3
Aerospace and Aviation
2.5
2 to 5 Years
2.3

FIJI Water Customer Service Score by Gender

Male customers rated FIJI Water's Customer Service score 0.2 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of FIJI Water.

Male

3.9/5

Female

3.7/5

FIJI Water Customer Service Score by Ethnicity

FIJI Water's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of FIJI Water.
0
20
40
60
80
100
Caucasian
3.6
Caucasian3.6
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
3
African American/Black3
Asian or Pacific Islander
4
Asian or Pacific Islander4
Other
4
Other4

FIJI Water Customer Service Score by Age

FIJI Water's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of FIJI Water.
0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
4.3
26-304.3
31-35
3.6
31-353.6
36-40
3.7
36-403.7
46-50
4
46-504
66+
3.2
66+3.2

FIJI Water Customer Service Score by Usage

FIJI Water's Customer Service score was rated the highest by customers who have used FIJI Water's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
4.5
1 to 2 Years
4
2 to 5 Years
2.3
5 to 10 Years
3.7
Over 10 Years
4.1

FIJI Water Customer Service Score by Industry

FIJI Water's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
3.8
Accounting
4.2
Aerospace and Aviation
2.5
Architecture and Planning
4
Banking and Financial Services
4.5

FIJI Water as an Employer

4.1/5

FIJI Water has a 4.1/5 stars for its overall company culture rated by their employees

  FIJI Water CEO
top
40%
CEO of FIJI Water

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

FIJI Water scored a 30 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of FIJI Water would recommend the brand to a friend. ENPS measures how likely FIJI Water employees would recommend working at FIJI Water to a friend.

Net Promoter Score

30
NPS Score
57%Promoters
16%Passive
27%Detractors

Employee Net Promoter Score

17
eNPS Score
55%Promoters
7%Passive
38%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail