0
NPS
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Gray TV
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About Gray TV's Brand
Gray Television, Inc. is a broadcast company headquartered in Atlanta, Georgia. Gray owns and operates television stations in 31 markets
Brand at a Glance
79%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3.3/5
Customer Service
Gray TV NPS
Gray TV's Net Promoter Score (NPS) is a 0 with 36% Promoters, 28% Passives, and 36% Detractors. Net Promoter Score tracks whether Gray TV's customers would recommend using the product based on a scale of -100 to 100.
Gray TV Overall NPS
| 36% | Promoters |
|---|---|
| 28% | Passives |
| 36% | Detractors |
Gray TV NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 100 | Aug 2021 | 100 |
Mar 2022 100 | Mar 2022 | 100 |
Apr 2023 33 | Apr 2023 | 33 |
Nov 2023 0 | Nov 2023 | 0 |
Dec 2023 -1 | Dec 2023 | -1 |
Jan 2024 0 | Jan 2024 | 0 |
Feb 2024 0 | Feb 2024 | 0 |
Jun 2024 10 | Jun 2024 | 10 |
May 2026 0 | May 2026 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gray TV Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Gray TV users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Gray TV Product Quality
3.3/5
Gray TV has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Gray TV's overall Product Quality score rated by its users and customers.
Gray TV Product Information
Gray TV’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://gray.tv
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Content
Media
Sports & Entertainment
Gray TV Pricing
Gray TV ROI & Value For Money
3.1/5
Gray TV has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Gray TV Customer Satisfaction (CSAT)
Gray TV Customer Satisfaction (CSAT) Score
70 / 100
Gray TV has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Gray TV Customer Service
3.3/5
Gray TV has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Gray TV's Customer Service
Address
4370 Peachtree Road, Atlanta, GA
Website
http://gray.tv
Phone Number
404-504-9828
Gray TV as an Employer
Consumer vs. Employees
Gray TV scored a 0 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Gray TV would recommend the brand to a friend. ENPS measures how likely Gray TV employees would recommend working at Gray TV to a friend.
Net Promoter Score
0
NPS Score
| 36% | Promoters |
|---|---|
| 28% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 33% | Promoters |
|---|---|
| 18% | Passive |
| 49% | Detractors |
