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Guideline
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About Guideline's Brand

Brand at a Glance

55%
Customer Loyalty
2.8/5
Product Quality
3/5
Pricing
1.5/5
Customer Service

Guideline NPS

Guideline's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Guideline's customers would recommend using the product based on a scale of -100 to 100.

Guideline Overall NPS

-100
NPS
0%Promoters
0%Passives
100%Detractors
Guideline Overall NPS

Guideline NPS Trend

-100
-50
0
50
100
Apr 2023
-100
Apr 2023-100
Jul 2023
-100
Jul 2023-100
Jul 2025
-100
Jul 2025-100

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Guideline Customer Loyalty

55%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

55% of Guideline users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

55
55%
45
45%
Guideline Customer Loyalty

Guideline Product Quality

2.8/5

Guideline has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

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Guideline Product Information

Guideline’s product quality score is a 2.8 out of 5 as rated by its users and customers.

Company Size
1-10 Employees

Industry

Tech

Guideline Pricing

Guideline ROI & Value For Money

3/5

Guideline has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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Guideline Customer Satisfaction (CSAT)

Guideline Customer Satisfaction (CSAT) Score

33 / 100

Guideline has an overall Customer Satisfaction score of 33 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied34%
Very Dissatisfied33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
34%
Very Dissatisfied
33%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Guideline Customer Service

1.5/5

Guideline has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About Guideline's Customer Service

Address

San Mateo, CA

Guideline as an Employer

4.1/5

Guideline has a 4.1/5 stars for its overall company culture rated by their employees

  Guideline CEO
top
5%
CEO of Guideline

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Guideline scored a -100 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Guideline would recommend the brand to a friend. ENPS measures how likely Guideline employees would recommend working at Guideline to a friend.

Net Promoter Score

-100
NPS Score
0%Promoters
0%Passive
100%Detractors

Employee Net Promoter Score

-25
eNPS Score
25%Promoters
25%Passive
50%Detractors

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