
"We have always known that our success comes from our people, but to put it through this lens, we want all our associates to look left and right and see themselves, knowing that Guitar Center is a place where hard work, good ideas, and culture thrive. What they hear from leadership needs to reflect this vision. That means a diverse collection of men, women of all backgrounds and experiences at all levels of our organization. As candidates consider Guitar Center, we want them to know this is who we are and they will feel welcomed here. That’s how we will continue to stick around for another 40, 50, 60 years."? - Ron Japinga, CEO, Guitar Center
We understand the impact music has on the lives of people of all ages, and the tremendous gift it brings to participants and listeners. We understand the power of music on the soul and the vehicle it provides for our sanity, health, and creativity. We want to help make that gift available to everyone, with the understanding that the process of participating in music is a means to this end; that people don t have to be rock stars or professional musicians to enjoy the rewards of music participation, and that age is not a factor in the enjoyment or ability to learn to play music.
Guitar Center's mission, vision & values motivate 33% of Guitar Center employees. When asked to whom they feel the most loyal at work, 50% of employees said Guitar Center's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.