

HealthMarkets Insurance Agency is one of the largest independent insurance distribution agencies in the United States.
HealthMarkets's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether HealthMarkets's customers would recommend using the product based on a scale of -100 to 100.
| 20% | Promoters |
|---|---|
| 20% | Passives |
| 60% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2022 -75 | Apr 2022 | -75 |
May 2023 -80 | May 2023 | -80 |
Jul 2023 -66 | Jul 2023 | -66 |
Aug 2023 -57 | Aug 2023 | -57 |
Oct 2023 -38 | Oct 2023 | -38 |
Nov 2023 -22 | Nov 2023 | -22 |
Jan 2024 -30 | Jan 2024 | -30 |
Apr 2024 -36 | Apr 2024 | -36 |
May 2024 -42 | May 2024 | -42 |
Jan 2025 -46 | Jan 2025 | -46 |
Mar 2025 -36 | Mar 2025 | -36 |
Apr 2025 -40 | Apr 2025 | -40 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated HealthMarkets's NPS 105 points higher than Female customers.
HealthMarkets's NPS was rated 25 by Male customers on Comparably.
HealthMarkets's NPS was rated -80 by Female customers on Comparably.
HealthMarkets's NPS was rated 34 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
HealthMarkets's NPS was rated the highest by customers who have used HealthMarkets's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
Out of the 2 HealthMarkets customer reviews 1 was positive and 1 was constructive. HealthMarkets customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of HealthMarkets users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated HealthMarkets's Customer Loyalty score 54% higher than Female customers.
HealthMarkets's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
HealthMarkets's Customer Loyalty score was rated 70% by customers who have used HealthMarkets's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
HealthMarkets has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock HealthMarkets' overall Product Quality score rated by its users and customers.
HealthMarkets’s product quality score is a 3.1 out of 5 as rated by its users and customers.
HealthMarkets's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers who have used HealthMarkets's products/services for Less than 1 Year.
Male customers rated HealthMarkets's Product Quality score 1.2 stars higher than Female customers.
HealthMarkets's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
HealthMarkets's Product Quality score was rated the highest by customers who have used HealthMarkets's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
HealthMarkets has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock HealthMarkets' overall ROI score rated by its users and customers.
HealthMarkets's ROI score was rated highest by Caucasian customers, and rated lowest by customers who have used HealthMarkets's products/services for Less than 1 Year.
Male customers rated HealthMarkets's ROI score 1.5 stars higher than Female customers.
HealthMarkets's ROI score was rated 3.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
HealthMarkets's ROI score was rated the highest by customers who have used HealthMarkets's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
HealthMarkets has an overall Customer Satisfaction score of 46 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
HealthMarkets's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Female customers.
Male customers rated HealthMarkets's Customer Satisfaction score 0 points higher than Female customers.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 75% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
HealthMarkets' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
HealthMarkets's Customer Satisfaction score was rated 0 points by customers who have used HealthMarkets's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
HealthMarkets has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock HealthMarkets' overall Customer Service score rated by its users and customers.
9151 Boulevard 26, North Richland Hills, TX
http://www.healthmarketsinc.com/
(817)255-3100
HealthMarkets's Customer Service score was rated highest by Male customers, and rated lowest by customers who have used HealthMarkets's products/services for Less than 1 Year.
Male customers rated HealthMarkets's Customer Service score 1.7 stars higher than Female customers.
HealthMarkets's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
HealthMarkets's Customer Service score was rated the highest by customers who have used HealthMarkets's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
HealthMarkets has a 3.5/5 stars for its overall company culture rated by their employees

HealthMarkets scored a -40 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of HealthMarkets would recommend the brand to a friend. ENPS measures how likely HealthMarkets employees would recommend working at HealthMarkets to a friend.
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
| 43% | Promoters |
|---|---|
| 22% | Passive |
| 35% | Detractors |