66
NPS
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HRL Laboratories
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About HRL Laboratories' Brand
HRL's scientists and engineers have been on the leading edge of technology.
Brand at a Glance
65%
Customer Loyalty
3.1/5
Product Quality
3.6/5
Pricing
3.3/5
Customer Service
HRL Laboratories NPS
HRL Laboratories's Net Promoter Score (NPS) is a 66 with 83% Promoters, 0% Passives, and 17% Detractors. Net Promoter Score tracks whether HRL Laboratories's customers would recommend using the product based on a scale of -100 to 100.
HRL Laboratories Overall NPS
| 83% | Promoters |
|---|---|
| 0% | Passives |
| 17% | Detractors |
HRL Laboratories NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 100 | Aug 2021 | 100 |
Sep 2021 100 | Sep 2021 | 100 |
Jan 2022 100 | Jan 2022 | 100 |
Jul 2022 50 | Jul 2022 | 50 |
Mar 2024 60 | Mar 2024 | 60 |
Dec 2024 67 | Dec 2024 | 67 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HRL Laboratories Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of HRL Laboratories users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
HRL Laboratories Product Quality
3.1/5
HRL Laboratories has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock HRL Laboratories' overall Product Quality score rated by its users and customers.
HRL Laboratories Product Information
HRL Laboratories’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://www.hrl.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Services
Enterprise
SaaS
HRL Laboratories Pricing
HRL Laboratories ROI & Value For Money
3.6/5
HRL Laboratories has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock HRL Laboratories' overall ROI score rated by its users and customers.
HRL Laboratories Customer Satisfaction (CSAT)
HRL Laboratories Customer Satisfaction (CSAT) Score
60 / 100
HRL Laboratories has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
HRL Laboratories Customer Service
3.3/5
HRL Laboratories has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock HRL Laboratories' overall Customer Service score rated by its users and customers.
About HRL Laboratories's Customer Service
Address
3011 Malibu Canyon Rd, Malibu, CA
Website
http://www.hrl.com/
Phone Number
(310) 317-5321
HRL Laboratories as an Employer
3.2/5
HRL Laboratories has a 3.2/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
HRL Laboratories scored a 66 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of HRL Laboratories would recommend the brand to a friend. ENPS measures how likely HRL Laboratories employees would recommend working at HRL Laboratories to a friend.
Net Promoter Score
66
NPS Score
| 83% | Promoters |
|---|---|
| 0% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 12% | Promoters |
|---|---|
| 25% | Passive |
| 63% | Detractors |
