Initiative Culture | Comparably
Initiative is a global communications network. read more
EMPLOYEE
PARTICIPANTS
19
TOTAL
RATINGS
163

Initiative Company Culture

Initiative Culture

This score is derived from employee ratings & reviews
3.8/5
Initiative's Overall Culture is rated B

Top Rated Culture Dimensions

Initiative CEO

Top 25%Top 25% of Similar Size Companies on Comparably
Mat Baxter Initiative's CEO
Mat Baxter
74 /100

Diversity at Initiative

Women at Initiative

Bottom 15%Bottom 15% of Similar Size Companies on Comparably
D

Women at Initiative have rated CEO Rating, Environment, and Executive Team as the highest categories they have scored

Initiative eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 20%Top 20% of Similar Size Companies on Comparably

Recommend to a Friend?

31

Initiative employees are 31% more likely to recommend Initiative as a great place to work

50%Promoters
31%Passives
19%Detractors

Working at Initiative

Working at Initiative is rated average by 19 employees, across various culture dimensions. Initiative employees are most satisfied about Meetings, Team, and Executive Team categories, putting Initiative’s culture in the Top 35% compared to similar sized companies on Comparably and in the Top 50% compared to other companies in New York. See below in detail how working at Initiative was rated by employees.

Overall Company Culture at Initiative

B

Overall Company Culture at Initiative is rated B

Last updated months ago

Top
35%

Initiative ranks in the Top 35% of other companies on Comparably with 1,001-5,000 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 19 Employees

View Results
0
20
40
60
80
100
Marketing
60
Marketing60

Initiative Employee Reviews

Out of 3 Initiative employee reviews, 100% were positive.

100%
0%
Positive Reviews100%
Constructive Feedback0%

Positive Reviews From Initiative Employees

  • What is the best part about your compensation package?
    The Unlimited PTO is great
  • What do you like best about the leadership team?
    I’m Indifferent on leadership te

Initiative Company Information

Initiative Company Overview

Initiative is a global communications network.

Initiative Mission, Vision & Values

Initiative Mission & Values

Initiative respects that everyone has something unique to contribute to the agency. We promise to listen to your ideas, harness your energy and support your passions. We want you to be

HeadquarterOne Dag Hammarskjold Plaza Fifth Floor
New York City, NY
United States of America
Websitewww.initiative.com
Founding Date1970
Tel(212) 605-7000
  • Culture Video

Initiative Employees

19 employees at Initiative have reviewed Initiative across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 19 Initiative employees give their leadership a grade of B-, or Top 40% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Initiative are not very pleased with their total compensation at Initiative, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Initiative are pleased with their team. 19 Participants grade the quality of their coworkers an A-. The majority believe the meetings at Initiative are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Initiative believe the environment at Initiative is positive. Most Participants believe the pace of work at Initiative is comfortably fast. About 43% of the employees at Initiative work 8 hours or less.

Overall, the employees at Initiative are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining Initiative - Employee Onboarding

The prevailing opinion from Comparably users in New York about their company is that it was very prepared on their first day. New York employees concluded that their overall onboarding experience was positive. 74% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Initiative KPIs and OKRs

At this moment no Initiative employees have provided insight into whether or not they clearly understand Initiative's KPIs and OKRs.

AnswerPercent
Yes0%
No100%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No0%
Are the KPIs/OKRs for your department clear?

Initiative CEO & Leadership

Initiative CEO - Mat Baxter

Mat Baxter Initiative's CEO
74 /100

Mat’s approval rate is in the Top 25% of all CEOs of similar-sized companies on Comparably, and in the Top 25% compared to the CEOs of all other companies in New York. Initiative’s CEO is highly regarded especially by employees with 3 to 6 Years experience, Male employees, and employees with the company for Less than 1 Year. However, employees in the Marketing department, Female employees, and employees with Over 10 Years experience have a less favorable view of the CEO and believe there is room for improvement. Under Baxter’s leadership, Initiative employee respondents are most happy about their Meetings and the company’s Team. Gender and Retention are two areas, according to respondents, where Initiative could stand to see real improvement.

Initiative Leadership

The Initiative Executive Team is rated a “B+” and led by CEO Mat Baxter, SR VP Research Director John Mossawir, and Sr. VP Account Dir. Maggie McIntyre

  • Mat Baxter  CEO / President

    Mat Baxter CEO / President

    Mat Baxter serves as the CEO / President of Initiative.

  • John Mossawir SR VP Research Director

    John Mossawir serves as the SR VP Research Director for Initiative. John started at Initiative in July of 2007. John is... read more

  • Maggie McIntyre Sr. VP Account Dir.

    Maggie McIntyre serves as the Sr. VP Account Dir. for Initiative. Maggie started at Initiative in December of . Maggie... read more

  • Matt Spencer SVP, Finance Director, West Coast

    Matt Spencer serves as the SVP, Finance Director, West Coast for Initiative. Matt started at Initiative in January of... read more

  • Thor Peterson EVP Finance

    Thor Peterson serves as the EVP Finance for Initiative. Thor started at Initiative in December of 2016. Thor is based in... read more

  • Charles Kim VP, Director

    Charles Kim serves as the VP, Director for Initiative. Charles started at Initiative in October of 2006. Charles is... read more

  • Tracy Kalfas SVP Local Strategy & Broadcast Director

    tracy kalfas serves as the SVP Local Strategy & Broadcast Director for Initiative. tracy started at Initiative in... read more

  • Judy Thomas VP, Director

    Judy Thomas serves as the VP, Director for Initiative. Judy started at Initiative in December of . Judy is based in the... read more

  • Dan Tighe EVP, Managing Director

    Dan Tighe serves as the EVP, Managing Director for Initiative. Dan started at Initiative in January of 2017. Dan is... read more

Initiative Salaries

How much does Initiative pay?

How much do people at Initiative get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Initiative is $119,480, or $57 per hour, while the estimated median salary is $118,925, or $57 per hour.

At Initiative, the highest paid job is a Director of Sales at $211,602 annually and the lowest is a Media Planner at $41,945 annually. Average Initiative salaries by department include: Product at $163,196, IT at $106,092, Sales at $148,568, and Design at $140,322. Half of Initiative salaries are above $118,925.

10 employees at Initiative rank their Compensation in the Bottom 40% of similar sized companies in the US (based on 30 ratings) while 9 employees at Initiative rank their Perks And Benefits in the Top 35% of similar sized companies in the US (based on 10 ratings).

Salaries contributed from Initiative employees include job titles like Media Buyer and Media Planner. Comparably data has a total of 5 salary records from Initiative employees.

Last updated months ago.

1st Percentile
$67k
$67k1st Percentile
17th Percentile
$93k
$93k17th Percentile
33rd Percentile
$119k
$119k33rd Percentile
50th Percentile
$176k
$176k50th Percentile
67th Percentile
$234k
$234k67th Percentile
83rd Percentile
$270k
$270k83rd Percentile
100th Percentile
$294k
$294k100th Percentile
$119,480*
Average Compensation
$118,925*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Initiative Salaries by City

Initiative Salaries by Department

Explore Initiative Salaries

Diversity & Inclusion at Initiative

The Diversity score provides insights into how diverse employees feel and rate their work experience at Initiative across various culture dimensions.

Ranked Culture the Highest

Women 51/100
Department - Marketing
Men 84/100
Department - Marketing
Diverse Employees N/A/100

Ranked Culture the Lowest

Women N/A/100
Men 83/100
Tenure - Less Than 1 Year
Diverse Employees N/A/100

Initiative Perks & Benefits

Health & Wellness

  • Health Insurance

Paid Time Off

  • PTO / Vacation Policy

Initiative PTO

Initiative's PTO and Vacation policy typically gives 0-10 days off a year.

AnswerPercent
Flex Time100%
Vacation Policy0%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo0%
$1000 -$1500/mo0%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Initiative Careers

Initiative Jobs

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Let Initiative Know You Want To Work There

Overview of Candidates Interested in Initiative on Comparably

Candidates By Department

Sales
100%

Candidates By Location

New York City
100%

Frequently Asked Questions regarding Initiative

What is Initiative address?

Initiative location is at One Dag Hammarskjold Plaza Fifth Floor

Who is the CEO of Initiative?

Initiative CEO is Mat Baxter, their score by employees is 74

What is Initiative eNPS?

The eNPS for Initiative is 31

What is the salary for Director of Marketing in Initiative?

Director of Marketing average salary in the US is 162k

What are the salaries in the IT in Initiative?

The average salaries for IT in Initiative is 106k

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