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Anonymously Rate Your Experience & Make Work BetterWomen at Initiative have rated CEO Rating, Environment, and Executive Team as the highest categories they have scored
Initiative employees are 31% more likely to recommend Initiative as a great place to work
| 50% | Promoters |
|---|---|
| 31% | Passives |
| 19% | Detractors |
Working at Initiative is rated average by 19 employees, across various culture dimensions. Initiative employees are most satisfied about Meetings, Team, and Executive Team categories, putting Initiative’s culture in the Top 35% compared to similar sized companies on Comparably and in the Top 50% compared to other companies in New York. See below in detail how working at Initiative was rated by employees.
Overall Company Culture at Initiative is rated B
Last updated months ago
Initiative ranks in the Top 35% of other companies on Comparably with 1,001-5,000 Employees for Overall Company Culture Score
Out of 3 Initiative employee reviews, 100% were positive.
| Positive Reviews | 100% |
|---|---|
| Constructive Feedback | 0% |
What is the best part about your compensation package?The Unlimited PTO is great
What do you like best about the leadership team?I’m Indifferent on leadership te
Initiative is a global communications network.
Initiative respects that everyone has something unique to contribute to the agency. We promise to listen to your ideas, harness your energy and support your passions. We want you to be
| Headquarter | One Dag Hammarskjold Plaza Fifth Floor New York City, NY United States of America |
|---|---|
| Website | www.initiative.com |
| Founding Date | 1970 |
| Tel | (212) 605-7000 |

19 employees at Initiative have reviewed Initiative across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 19 Initiative employees give their leadership a grade of B-, or Top 40% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Initiative are not very pleased with their total compensation at Initiative, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Initiative are pleased with their team. 19 Participants grade the quality of their coworkers an A-. The majority believe the meetings at Initiative are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Initiative believe the environment at Initiative is positive. Most Participants believe the pace of work at Initiative is comfortably fast. About 43% of the employees at Initiative work 8 hours or less.
Overall, the employees at Initiative are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from Comparably users in New York about their company is that it was very prepared on their first day. New York employees concluded that their overall onboarding experience was positive. 74% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At this moment no Initiative employees have provided insight into whether or not they clearly understand Initiative's KPIs and OKRs.
Mat’s approval rate is in the Top 25% of all CEOs of similar-sized companies on Comparably, and in the Top 25% compared to the CEOs of all other companies in New York. Initiative’s CEO is highly regarded especially by employees with 3 to 6 Years experience, Male employees, and employees with the company for Less than 1 Year. However, employees in the Marketing department, Female employees, and employees with Over 10 Years experience have a less favorable view of the CEO and believe there is room for improvement. Under Baxter’s leadership, Initiative employee respondents are most happy about their Meetings and the company’s Team. Gender and Retention are two areas, according to respondents, where Initiative could stand to see real improvement.
The Initiative Executive Team is rated a “B+” and led by CEO Mat Baxter, SR VP Research Director John Mossawir, and Sr. VP Account Dir. Maggie McIntyre
Mat Baxter CEO / President
Mat Baxter serves as the CEO / President of Initiative.
John Mossawir SR VP Research Director
John Mossawir serves as the SR VP Research Director for Initiative. John started at Initiative in July of 2007. John is... read more
Maggie McIntyre Sr. VP Account Dir.
Maggie McIntyre serves as the Sr. VP Account Dir. for Initiative. Maggie started at Initiative in December of . Maggie... read more
Matt Spencer SVP, Finance Director, West Coast
Matt Spencer serves as the SVP, Finance Director, West Coast for Initiative. Matt started at Initiative in January of... read more
Thor Peterson EVP Finance
Thor Peterson serves as the EVP Finance for Initiative. Thor started at Initiative in December of 2016. Thor is based in... read more
Charles Kim VP, Director
Charles Kim serves as the VP, Director for Initiative. Charles started at Initiative in October of 2006. Charles is... read more
Tracy Kalfas SVP Local Strategy & Broadcast Director
tracy kalfas serves as the SVP Local Strategy & Broadcast Director for Initiative. tracy started at Initiative in... read more
Judy Thomas VP, Director
Judy Thomas serves as the VP, Director for Initiative. Judy started at Initiative in December of . Judy is based in the... read more
How much do people at Initiative get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Initiative is $119,480, or $57 per hour, while the estimated median salary is $118,925, or $57 per hour.
At Initiative, the highest paid job is a Director of Sales at $211,602 annually and the lowest is a Media Planner at $41,945 annually. Average Initiative salaries by department include: Product at $163,196, IT at $106,092, Sales at $148,568, and Design at $140,322. Half of Initiative salaries are above $118,925.
10 employees at Initiative rank their Compensation in the Bottom 40% of similar sized companies in the US (based on 30 ratings) while 9 employees at Initiative rank their Perks And Benefits in the Top 35% of similar sized companies in the US (based on 10 ratings).
Salaries contributed from Initiative employees include job titles like Media Buyer and Media Planner. Comparably data has a total of 5 salary records from Initiative employees.
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $67k | $67k | 1st Percentile |
17th Percentile $93k | $93k | 17th Percentile |
33rd Percentile $119k | $119k | 33rd Percentile |
50th Percentile $176k | $176k | 50th Percentile |
67th Percentile $234k | $234k | 67th Percentile |
83rd Percentile $270k | $270k | 83rd Percentile |
100th Percentile $294k | $294k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at Initiative across various culture dimensions.
Initiative's PTO and Vacation policy typically gives 0-10 days off a year.

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Candidates By Department
Sales | 100% |
|---|
Candidates By Location
New York City | 100% |
|---|
What is Initiative address?
Initiative location is at One Dag Hammarskjold Plaza Fifth Floor
Who is the CEO of Initiative?
Initiative CEO is Mat Baxter, their score by employees is 74
What is Initiative eNPS?
The eNPS for Initiative is 31
What is the salary for Director of Marketing in Initiative?
Director of Marketing average salary in the US is 162k
What are the salaries in the IT in Initiative?
The average salaries for IT in Initiative is 106k