

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.
Inspire Brands's Net Promoter Score (NPS) is a 2 with 46% Promoters, 10% Passives, and 44% Detractors. Net Promoter Score tracks whether Inspire Brands's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 10% | Passives |
| 44% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 5 | May 2024 | 5 |
Jun 2024 7 | Jun 2024 | 7 |
Aug 2024 5 | Aug 2024 | 5 |
Sep 2024 5 | Sep 2024 | 5 |
Nov 2024 5 | Nov 2024 | 5 |
Jan 2025 2 | Jan 2025 | 2 |
Apr 2025 4 | Apr 2025 | 4 |
May 2025 2 | May 2025 | 2 |
Jan 2026 1 | Jan 2026 | 1 |
Feb 2026 3 | Feb 2026 | 3 |
Apr 2026 -1 | Apr 2026 | -1 |
May 2026 1 | May 2026 | 1 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Inspire Brands's NPS 49 points higher than Male customers.
Inspire Brands's NPS was rated -32 by Male customers on Comparably.
Inspire Brands's NPS was rated 17 by Female customers on Comparably.
Inspire Brands's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 34 | Other | 34 |
Inspire Brands's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Inspire Brands's NPS was rated the highest by customers who have used Inspire Brands's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -40 | 2 to 5 Years | -40 |
5 to 10 Years -17 | 5 to 10 Years | -17 |
Over 10 Years -20 | Over 10 Years | -20 |
Out of the 3 Inspire Brands customer reviews 2 were positive and 1 was constructive. Inspire Brands customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Inspire Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Inspire Brands's Customer Loyalty score 24% higher than Male customers.
Inspire Brands's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Inspire Brands's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 40% | 26-30 | 40% |
36-40 40% | 36-40 | 40% |
51-55 100% | 51-55 | 100% |
Inspire Brands's Customer Loyalty score was rated the highest by customers who have used Inspire Brands's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Inspire Brands's Customer Loyalty score was rated 46% by Tech industry customers.
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Inspire Brands has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Inspire Brands’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Inspire Brands's product the highest.
Inspire Brands's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 51-55.
Female customers rated Inspire Brands's Product Quality score 0.5 stars higher than Male customers.
Inspire Brands's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.1 | Other | 4.1 |
Inspire Brands's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.3 | 26-30 | 3.3 |
36-40 2.8 | 36-40 | 2.8 |
51-55 2.6 | 51-55 | 2.6 |
Inspire Brands's Product Quality score was rated the highest by customers who have used Inspire Brands's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Inspire Brands's Product Quality score was rated 2.5 stars by Tech industry customers.
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Inspire Brands has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Inspire Brands's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
Female customers rated Inspire Brands's ROI score 1.2 stars higher than Male customers.
Inspire Brands's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.3 | Other | 4.3 |
Inspire Brands's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 2.8 | 26-30 | 2.8 |
36-40 3.2 | 36-40 | 3.2 |
51-55 2.5 | 51-55 | 2.5 |
Inspire Brands's ROI score was rated the highest by customers who have used Inspire Brands's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Inspire Brands's ROI score was rated 2.2 stars by Tech industry customers.
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Inspire Brands has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Inspire Brands's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Inspire Brands's products/services for Over 10 Years.
Female customers rated Inspire Brands's Customer Satisfaction score 14 points higher than Male customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 27% | |
Very Dissatisfied | 20% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 40% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Inspire Brands' Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Inspire Brands' Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
Inspire Brands' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Inspire Brands' Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.
Inspire Brands's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 66% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 51-55 | 33% |
Inspire Brands's Customer Satisfaction score was rated the highest by customers who have used Inspire Brands's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Inspire Brands's Customer Satisfaction score was rated 40 points by Tech industry customers.
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}Inspire Brands has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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1155 Perimeter Center West 12th Floor, Atlanta, GA 30338
https://inspirebrands.com/about-us/
Inspire Brands's Customer Service score was rated highest by Other customers, and rated lowest by customers ages 51-55.
Female customers rated Inspire Brands's Customer Service score 0.9 stars higher than Male customers.
Inspire Brands's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.1 | Other | 4.1 |
Inspire Brands's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 2.8 | 26-30 | 2.8 |
36-40 3.4 | 36-40 | 3.4 |
51-55 1.8 | 51-55 | 1.8 |
Inspire Brands's Customer Service score was rated the highest by customers who have used Inspire Brands's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Inspire Brands's Customer Service score was rated 2.4 stars by Tech industry customers.
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Inspire Brands has a 2.5/5 stars for its overall company culture rated by their employees

Inspire Brands scored a 2 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Inspire Brands would recommend the brand to a friend. ENPS measures how likely Inspire Brands employees would recommend working at Inspire Brands to a friend.
| 46% | Promoters |
|---|---|
| 10% | Passive |
| 44% | Detractors |
| 25% | Promoters |
|---|---|
| 16% | Passive |
| 59% | Detractors |