Inspire Brands NPS & Customer Reviews | Comparably
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Inspire Brands
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About Inspire Brands' Brand

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.

Brand at a Glance

68%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service

Inspire Brands NPS

Inspire Brands's Net Promoter Score (NPS) is a 2 with 46% Promoters, 10% Passives, and 44% Detractors. Net Promoter Score tracks whether Inspire Brands's customers would recommend using the product based on a scale of -100 to 100.

Inspire Brands Overall NPS

2
NPS
46%Promoters
10%Passives
44%Detractors
Inspire Brands Overall NPS

Inspire Brands NPS Trend

-100
-50
0
50
100
May 2024
5
May 20245
Jun 2024
7
Jun 20247
Aug 2024
5
Aug 20245
Sep 2024
5
Sep 20245
Nov 2024
5
Nov 20245
Jan 2025
2
Jan 20252
Apr 2025
4
Apr 20254
May 2025
2
May 20252
Jan 2026
1
Jan 20261
Feb 2026
3
Feb 20263
Apr 2026
-1
Apr 2026-1
May 2026
1
May 20261

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Inspire Brands NPS by Gender

Female customers rated Inspire Brands's NPS 49 points higher than Male customers.

Male

-32

Inspire Brands's NPS was rated -32 by Male customers on Comparably.

31%
Promoters
6%
Passives
63%
Detractors

Female

17

Inspire Brands's NPS was rated 17 by Female customers on Comparably.

50%
Promoters
17%
Passives
33%
Detractors

Inspire Brands NPS by Ethnicity

Inspire Brands's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-34
Caucasian-34
African American/Black
0
African American/Black0
Asian or Pacific Islander
0
Asian or Pacific Islander0
Other
34
Other34

Inspire Brands NPS by Age

Inspire Brands's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

0
20
40
60
80
100
Promoters
33%
Passives
34%
Detractors
33%
18-2533%34%33%
Promoters
33%
Passives
0%
Detractors
67%
26-3033%0%67%
Promoters
50%
Passives
0%
Detractors
50%
36-4050%0%50%
Promoters
0%
Passives
0%
Detractors
100%
51-550%0%100%

Inspire Brands NPS by Usage

Inspire Brands's NPS was rated the highest by customers who have used Inspire Brands's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
1 to 2 Years
0
1 to 2 Years0
2 to 5 Years
-40
2 to 5 Years-40
5 to 10 Years
-17
5 to 10 Years-17
Over 10 Years
-20
Over 10 Years-20

Inspire Brands Customer Reviews

Out of the 3 Inspire Brands customer reviews 2 were positive and 1 was constructive. Inspire Brands customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Consider healthier food options. Or use higher quality foods.
What do you value most about this brand?
Quality of service and product
What do you value most about this brand?
The best service in the world

Inspire Brands Customer Loyalty

68%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

68% of Inspire Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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68
68%
32
32%
Inspire Brands Customer Loyalty

Inspire Brands Customer Loyalty Score by Gender

Female customers rated Inspire Brands's Customer Loyalty score 24% higher than Male customers.

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Male
61%
Yes
Female
85%
Yes

Inspire Brands Customer Loyalty Score by Ethnicity

Inspire Brands's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

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70
out of 100
Caucasian
46
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
70
out of 100
Other

Inspire Brands Customer Loyalty Score by Age

Inspire Brands's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
26-30
40%
26-3040%
36-40
40%
36-4040%
51-55
100%
51-55100%

Inspire Brands Customer Loyalty Score by Usage

Inspire Brands's Customer Loyalty score was rated the highest by customers who have used Inspire Brands's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
55%
2 to 5 Years
64%
5 to 10 Years
55%
Over 10 Years
82%

Inspire Brands Customer Loyalty Score by Industry

Inspire Brands's Customer Loyalty score was rated 46% by Tech industry customers.

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Tech
46%

Inspire Brands Product Quality

3.5/5

Inspire Brands has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Inspire Brands Product Information

Inspire Brands’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Inspire Brands's product the highest.

Website
https://inspirebrands.com/about-us/
Company Size
5,001-10,000 Employees

Industry

Restaurants

Quick Insights into Inspire Brands Product Quality

Inspire Brands's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 51-55.

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Ranked Inspire Brands Product Quality the Highest

Asian or Pacific Islander
4.6
Female
3.6
18-25
3.5

Ranked Inspire Brands Product Quality the Lowest

Caucasian
2.8
1 to 2 Years
2.6
51-55
2.6

Inspire Brands Product Quality Score by Gender

Female customers rated Inspire Brands's Product Quality score 0.5 stars higher than Male customers.

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Male

3.1/5

Female

3.6/5

Inspire Brands Product Quality Score by Ethnicity

Inspire Brands's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Inspire Brands.
0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8
African American/Black
2.9
African American/Black2.9
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6
Other
4.1
Other4.1

Inspire Brands Product Quality Score by Age

Inspire Brands's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
3.3
26-303.3
36-40
2.8
36-402.8
51-55
2.6
51-552.6

Inspire Brands Product Quality Score by Usage

Inspire Brands's Product Quality score was rated the highest by customers who have used Inspire Brands's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
2.6
2 to 5 Years
3.4
5 to 10 Years
3.4
Over 10 Years
3.1

Inspire Brands Product Quality Score by Industry

Inspire Brands's Product Quality score was rated 2.5 stars by Tech industry customers.

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Tech
2.5

Inspire Brands Pricing

Inspire Brands ROI & Value For Money

3.4/5

Inspire Brands has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Inspire Brands Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Inspire Brands ROI

Inspire Brands's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.

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Ranked Inspire Brands ROI the Highest

Asian or Pacific Islander
4.6
Female
3.9
18-25
3.3

Ranked Inspire Brands ROI the Lowest

Male
2.7
51-55
2.5
Caucasian
2.4

Inspire Brands ROI Score by Gender

Female customers rated Inspire Brands's ROI score 1.2 stars higher than Male customers.

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Male

2.7/5

Female

3.9/5

Inspire Brands ROI Score by Ethnicity

Inspire Brands's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Inspire Brands.
0
1
2
3
4
5
Caucasian
2.4
Caucasian2.4
African American/Black
2.9
African American/Black2.9
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6
Other
4.3
Other4.3

Inspire Brands ROI Score by Age

Inspire Brands's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.3
18-253.3
26-30
2.8
26-302.8
36-40
3.2
36-403.2
51-55
2.5
51-552.5

Inspire Brands ROI Score by Usage

Inspire Brands's ROI score was rated the highest by customers who have used Inspire Brands's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
3.1
2 to 5 Years
3.3
5 to 10 Years
2.7
Over 10 Years
3.1

Inspire Brands ROI Score by Industry

Inspire Brands's ROI score was rated 2.2 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
2.2

Inspire Brands Customer Satisfaction (CSAT)

Inspire Brands Customer Satisfaction (CSAT) Score

60 / 100

Inspire Brands has an overall Customer Satisfaction score of 60 rated by its users and customers.

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Very Satisfied35%
Satisfied25%
Neither Satisfied nor Dissatisfied18%
Dissatisfied10%
Very Dissatisfied12%
Very Satisfied
35%
Satisfied
25%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
10%
Very Dissatisfied
12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Inspire Brands Customer Satisfaction

Inspire Brands's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Inspire Brands's products/services for Over 10 Years.

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Ranked Inspire Brands Customer Satisfaction the Highest

Asian or Pacific Islander
100%
2 to 5 Years
75%
18-25
67%

Ranked Inspire Brands Customer Satisfaction the Lowest

Caucasian
34%
51-55
33%
Over 10 Years
25%

Inspire Brands Customer Satisfaction Score by Gender

Female customers rated Inspire Brands's Customer Satisfaction score 14 points higher than Male customers.

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46 / 100
Male
Very Satisfied
33%
Satisfied
13%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
27%
Very Dissatisfied
20%
60 / 100
Female
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%

Inspire Brands Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Inspire Brands' Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.

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34 / 100
Very Satisfied34%
Satisfied0%
Neither Satisfied nor Dissatisfied22%
Dissatisfied22%
Very Dissatisfied22%
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
22%
Very Dissatisfied
22%

CSAT according to African American/Black

Inspire Brands' Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.

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40 / 100
Very Satisfied20%
Satisfied20%
Neither Satisfied nor Dissatisfied20%
Dissatisfied40%
Very Dissatisfied0%
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
40%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Inspire Brands' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Inspire Brands' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100
Very Satisfied33%
Satisfied34%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

Inspire Brands Customer Satisfaction Score by Age

Inspire Brands's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25 CSAT Score
67%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
18-2567%
36-40 CSAT Score
34%
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
36-4034%
51-55 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
67%
Very Dissatisfied
0%
51-5533%

Inspire Brands Customer Satisfaction Score by Usage

Inspire Brands's Customer Satisfaction score was rated the highest by customers who have used Inspire Brands's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
40
2 to 5 Years
75
5 to 10 Years
50
Over 10 Years
25

Inspire Brands Customer Satisfaction Score by Industry

Inspire Brands's Customer Satisfaction score was rated 40 points by Tech industry customers.

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Tech
40

Inspire Brands Customer Service

3.4/5

Inspire Brands has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Inspire Brands's Customer Service

Address

1155 Perimeter Center West 12th Floor, Atlanta, GA 30338


Website

https://inspirebrands.com/about-us/

Quick Insights into Inspire Brands Customer Service

Inspire Brands's Customer Service score was rated highest by Other customers, and rated lowest by customers ages 51-55.

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Ranked Inspire Brands Customer Service the Highest

Other
4.1
Female
3.7
36-40
3.4

Ranked Inspire Brands Customer Service the Lowest

Caucasian
2.8
Male
2.8
51-55
1.8

Inspire Brands Customer Service Score by Gender

Female customers rated Inspire Brands's Customer Service score 0.9 stars higher than Male customers.

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Male

2.8/5

Female

3.7/5

Inspire Brands Customer Service Score by Ethnicity

Inspire Brands's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Inspire Brands.
0
20
40
60
80
100
Caucasian
2.8
Caucasian2.8
African American/Black
2.9
African American/Black2.9
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Other
4.1
Other4.1

Inspire Brands Customer Service Score by Age

Inspire Brands's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25
3.3
18-253.3
26-30
2.8
26-302.8
36-40
3.4
36-403.4
51-55
1.8
51-551.8

Inspire Brands Customer Service Score by Usage

Inspire Brands's Customer Service score was rated the highest by customers who have used Inspire Brands's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
3
2 to 5 Years
2.8
5 to 10 Years
3.2
Over 10 Years
3.1

Inspire Brands Customer Service Score by Industry

Inspire Brands's Customer Service score was rated 2.4 stars by Tech industry customers.

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Tech
2.4

Inspire Brands as an Employer

2.5/5

Inspire Brands has a 2.5/5 stars for its overall company culture rated by their employees

  Inspire Brands CEO
bottom
15%
CEO of Inspire Brands

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Inspire Brands scored a 2 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Inspire Brands would recommend the brand to a friend. ENPS measures how likely Inspire Brands employees would recommend working at Inspire Brands to a friend.

Net Promoter Score

2
NPS Score
46%Promoters
10%Passive
44%Detractors

Employee Net Promoter Score

-34
eNPS Score
25%Promoters
16%Passive
59%Detractors

Global Ranking Snapshot

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4
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Media and Entertainment
5
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Tech
6
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Fashion and Beauty
7
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