Instagram Culture | Comparably
Instagram is a free photo sharing application that enables its users to take photos, apply filters, and share them on social networks. read more
EMPLOYEE
PARTICIPANTS
366
TOTAL
RATINGS
2032

Instagram Company Culture

Instagram Culture

This score is derived from employee ratings & reviews
4.3/5
Instagram's Overall Culture is rated A-

Top Rated Culture Dimensions

Instagram CEO

Bottom 40%Bottom 40% of Similar Size Companies on Comparably
Adam Mosseri Instagram's CEO
Adam Mosseri
65 /100

Diversity at Instagram

Top 15%Top 15% of Similar Size Companies on Comparably
A-

Diverse employees at Instagram have rated Happiness, Perks And Benefits, and Outlook as the highest categories they have scored

Women at Instagram

Top 15%Top 15% of Similar Size Companies on Comparably
A-

Women at Instagram have rated Retention, Team, and Happiness as the highest categories they have scored

Instagram eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Bottom 45%Bottom 45% of Similar Size Companies on Comparably

Recommend to a Friend?

-6

Instagram employees are -6% more likely to recommend Instagram as a great place to work

41%Promoters
12%Passives
47%Detractors

Working at Instagram

Working at Instagram is rated highly by 366 employees, across various culture dimensions. Instagram employees are most satisfied about Compensation, Happiness, and Perks And Benefits categories, putting Instagram’s culture in the Top 15% compared to similar sized companies on Comparably and in the Top 35% compared to other companies in San Francisco. See below in detail how working at Instagram was rated by employees.

Overall Company Culture at Instagram

A-

Overall Company Culture at Instagram is rated A-

Last updated 2 days ago

Top
15%

Instagram ranks in the Top 15% of other companies on Comparably with 10,000+ Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 366 Employees

View Results
0
20
40
60
80
100
Product
85
Product85
Design
81
Design81
Marketing
81
Marketing81
Engineering
78
Engineering78

Instagram Employee Reviews

Out of 102 Instagram employee reviews, 74% were positive. The remaining 26% were constructive reviews with the goal of helping Instagram improve their work culture.

74%
26%
Positive Reviews74%
Constructive Feedback26%

Positive Reviews From Instagram Employees

  • What is the best part about your compensation package?
    Pay. ... Bonuses. ... Savings plans. ... Insurance coverage. ... Scheduling. ... Time off. ... Employee support services.
  • What is the best part about your compensation package?
    This comment might be shown publicly, but there will never be any way to identify or attribute
  • What do you like best about the leadership team?
    The most admired leaders have these 7 traits. Integrity. Fairness (It's human nature to prefer certain people over others) Decisiveness. Strategic thinking. Transparency. Accessibility. Collaboration.

Constructive Feedback From Instagram Employees

  • What's going wrong and how can it be improved?
    Bad organization, leadership, planning and excution. The company is biased from top to bottom.
  • What needs to change to make the company culture better?
    Only new organization and leadership
  • What do your coworkers need to improve and how could you work together better?
    Improvements do not need to come from employees. Only leadership.

Instagram Company Information

Instagram Company Overview

Instagram is a free photo sharing application that enables its users to take photos, apply filters, and share them on social networks.

Instagram Mission, Vision & Values

Instagram Mission Statement

We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen.

Instagram Values

  • Community first
  • Inspire creativity
  • Simplicity matters
HeadquarterMenlo Park, CA
United States of America
Websiteinstagram.com
Founding Date2010
Company StatusPublic
StockFB

Instagram Competitors

Instagram competitors include LinkedIn, Apple, Pinterest, and Twitter. Instagram ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Instagram compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    LinkedIn's Logo
    LinkedIn
    4.6/5
  2. #2
    Instagram's Logo
    Instagram
    4.3/5
  3. #3
    Apple's Logo
    Apple
    4.2/5
  4. #4
    Pinterest's Logo
    Pinterest
    4.0/5
  5. #5
    Twitter's Logo
    Twitter
    3.6/5
  • Culture Video

Instagram Employees

366 employees at Instagram have reviewed Instagram across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 2 days ago.

Overall, the 366 Instagram employees give their leadership a grade of C+, or Top 50% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Instagram are pleased with their total compensation at Instagram, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Instagram are pleased with their team. 366 Participants grade the quality of their coworkers a B+. The majority believe the meetings at Instagram are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Instagram believe the environment at Instagram is positive. Most Participants believe the pace of work at Instagram is extremely fast. About 56% of the employees at Instagram work 8 hours or less, while 16% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Instagram are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Instagram employees generally work 9.2 hrs a day
Work Hours
A Day in the Life
Employees at Instagram report the work pace is extremely fast
Work Pace
A Day in the Life
88% of Instagram employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Instagram employees typically get valuable feedback on how to improve at work Once a quarter
Feedback
A Day in the Life
78% of Instagram employees call their work environment positive
Environment

Joining Instagram - Employee Onboarding

The prevailing opinion from employees about joining Instagram is that the company was prepared on their first day. Instagram employees concluded that their overall onboarding experience was negative. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Instagram KPIs and OKRs

Employees’ understanding of Instagram's KPIs and OKRs is essential for its success. Out of 8 Instagram employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 8 have said yes.

AnswerPercent
Yes100%
No0%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No0%
Are the KPIs/OKRs for your department clear?

Instagram CEO & Leadership

Instagram CEO - Adam Mosseri

Adam Mosseri Instagram's CEO
65 /100

Instagram’s CEO Adam Mosseri started in this role in 2018. Adam’s approval rate is lower compared to CEOs at similar sized companies, putting Adam in the Bottom 40% of all CEOs of similar-sized companies on Comparably, and in the Bottom 30% compared to CEOs of all other companies in San Francisco. Adam Mosseri’s employees rank Instagram in the Top 5% for Compensation, in the Top 5% for Happiness, and in the Top 5% for Perks And Benefits. Mosseri is generally unpopular with Instagram employees, but ranks especially low with employees with 6 to 10 Years experience, and by employees in the Engineering department and employees in the Product department. However, Asian or Pacific Islander employees have a slightly more favorable view of the CEO.

Instagram Leadership

The Instagram Executive Team is rated a “B” and led by CEO Adam Mosseri, Head of Entertainment Partnerships Claudine Cazian, and Business Lead to the Chief Operating Officer Kelsey Lee

  • Adam Mosseri  CEO / President

    Adam Mosseri CEO / President

    Adam Mosseri serves as the CEO / President of Instagram.

  • Claudine Cazian Head of Entertainment Partnerships

    Claudine Cazian serves as the Head of Entertainment Partnerships of Instagram. Claudine started at Instagram in October... read more

  • Kelsey Lee Business Lead to the Chief Operating Officer

    Kelsey Lee serves as the Business Lead to the Chief Operating Officer of Instagram. Kelsey started at Instagram in... read more

  • Listagram Chief Passionate Officer

    Listagram serves as the Chief Passionate Officer of Instagram. Listagram started at Instagram in June of 2017.... read more

Instagram Salaries

How much does Instagram pay?

How much do people at Instagram get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Instagram is $150,597, or $72 per hour, while the estimated median salary is $155,581, or $74 per hour.

At Instagram, the highest paid job is a Director of Sales at $254,566 annually and the lowest is an Office Manager at $60,002 annually. Average Instagram salaries by department include: Legal at $148,203, Sales at $163,562, Design at $134,036, and Customer Support at $112,219. Half of Instagram salaries are above $155,581.

87 employees at Instagram rank their Compensation in the Top 5% of similar sized companies in the US (based on 268 ratings) while 86 employees at Instagram rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 89 ratings).

Salaries contributed from Instagram employees include job titles like Lead Engineer, Data Scientist, Mobile Developer, and Senior Marketing Manager. Comparably data has a total of 4 salary records from Instagram employees.

Last updated months ago.

1st Percentile
$90k
$90k1st Percentile
17th Percentile
$123k
$123k17th Percentile
33rd Percentile
$149k
$149k33rd Percentile
50th Percentile
$209k
$209k50th Percentile
67th Percentile
$255k
$255k67th Percentile
83rd Percentile
$306k
$306k83rd Percentile
100th Percentile
$317k
$317k100th Percentile
$150,597*
Average Compensation
$155,581*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Instagram Salaries by City

Instagram Salaries by Department

Explore Instagram Salaries

Diversity & Inclusion at Instagram

Diverse employees at Instagram score the company 76/100 across various culture categories, placing Instagram in the Top 15% of companies on Comparably with 10,000+ Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Instagram across various culture dimensions.

Ranked Culture the Highest

Women 86/100
Department - Marketing
Men 87/100
Department - Design
Diverse Employees 80/100
Tenure - 1 to 2 Years

Ranked Culture the Lowest

Women 71/100
Department - Design
Men 78/100
Department - Engineering
Diverse Employees 59/100
Tenure - 2 to 5 Years

Instagram Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance
  • Life Insurance

Paid Time Off

  • Maternity / Paternity Leave

Financial Benefits

  • Tuition Reimbursement

Office Perks

  • Unique Office Space

Instagram PTO

Instagram's PTO and Vacation policy typically gives 20-30 days off a year with 0% of employees expected to be work free while out of office. Instagram's benefits and PTO Package averages to represent a less than $500 cash value per month.

AnswerPercent
Flex Time50%
Vacation Policy0%
Office Meals0%
401k Contribution50%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes100%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo33%
$1500 - $2500/mo0%
$1000 -$1500/mo33%
$500 -$1000/mo0%
Less than $500/mo34%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Instagram Careers

Instagram Jobs

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Let Instagram Know You Want To Work There

Overview of Candidates Interested in Instagram on Comparably

Candidates By Department

All Industries
35%
Product
23%
Engineering
14%
Marketing
9%
Design
7%
Other
12%

Candidates By Location

San Francisco
49%
New York City
14%
Los Angeles
7%
Boston
5%
Tampa
2%
Other
23%

Frequently Asked Questions regarding Instagram

Who is the CEO of Instagram?

Instagram CEO is Adam Mosseri, their score by employees is 65

What is Instagram eNPS?

The eNPS for Instagram is -6

What is the salary for Senior Accountant in Instagram?

Senior Accountant average salary in the US is 111k

What are the salaries in the Marketing in Instagram?

The average salaries for Marketing in Instagram is 138k

Who are Instagram competitors?

Instagram main competitors are LinkedIn, Apple, Pinterest, Twitter

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