Instagram

EMPLOYEE PARTICIPANTS: 373

TOTAL RATINGS: 2055

Twitter Claimed Company

EMPLOYEE PARTICIPANTS: 505

TOTAL RATINGS: 5012

Instagram vs Twitter

Compare Instagram versus Twitter for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 373 employees and customers of Instagram and 505 employees and customers of Twitter.

Instagram

Instagram's brand is ranked #23 in the list of Global Top 100 Brands, as rated by customers of Instagram. Their current market cap is $852.49B.

Twitter

Twitter's brand is ranked #91 in the list of Global Top 100 Brands, as rated by customers of Twitter. Their current market cap is $57.69B.

3.7/5

Product Quality

3.6/5

3.4/5

Pricing

3.6/5

3.3/5

Customer Service

3.5/5

NPS Score

52%	Promoters
17%	Passive
31%	Detractors

Net Promoter Score
Winner by 10

NPS Score

46%	Promoters
19%	Passive
35%	Detractors

See how Instagram compares to its competitors

Apple

Working at Instagram vs Working at Twitter

65 / 100

Tied

Elon Musk

65 / 100

Tied

Instagram

Instagram doesn't have enough ratings to calculate the Team Culture Ratings.

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Twitter

Employees at Twitter rate their CEO, Elon Musk, 65/100. This score is 0% lower than the scores of Instagram's CEO, Adam Mosseri. Employees in the Communications and Operations departments rate Elon Musk the highest.

CEO Score 65

CEO Score

CEO Score 65

Overall Culture 76

Overall Culture

Overall Culture 69

-8

eNPS

Gender Score 76

Gender Score

Gender Score 71

Diversity Score 76

Diversity Score

Diversity Score 71

Perk And Benefits 83

Perk And Benefits

Perk And Benefits 78

Professional Dev. 76

Professional Dev.

Professional Dev. 63

Overall Culture at Instagram vs Twitter

/ 100

Instagram

Employees at Instagram rate their Overall Culture a 76/100, with Product and Design as the two departments that rate their experience the highest.

Overall Culture
Winner by 7%

/ 100

Twitter

Employees at Twitter rate their Overall Culture a /100, with Sales and Design as the two departments that rate their experience the highest.

Instagram76
Twitter

Employee Net Promoter Score at Instagram vs Twitter

-8

eNPS

Instagram

114 Promoters 40%

33 Passives 12%

135 Detractors 48%

Employee Net Promoter Score
Winner by 8%

eNPS

Twitter

137 Promoters 41%

62 Passives 18%

138 Detractors 41%

Employee Net Promoter Score
Winner by %

Instagram-8
Twitter-1

Gender Score at Instagram vs Twitter

/ 100

Instagram

Employees at Instagram rate their Gender Score a 76/100, with Marketing and Design as the two departments that rate their experience the highest.

Gender Score
Winner by 5%

/ 100

Twitter

Employees at Twitter rate their Gender Score a /100, with Design and HR as the two departments that rate their experience the highest.

Instagram76
Twitter

Diversity Score at Instagram vs Twitter

/ 100

Instagram

Employees at Instagram rate their Diversity Score a 76/100, with Design and Marketing as the two departments that rate their experience the highest.

Diversity Score
Winner by 5%

/ 100

Twitter

Employees at Twitter rate their Diversity Score a /100, with Sales and Marketing as the two departments that rate their experience the highest.

Instagram76
Twitter

Perk and Benefits Score at Instagram vs Twitter

/ 100

Instagram

Employees at Instagram rate their Perk and Benefits Score a 83/100, with Design and Marketing as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 5%

/ 100

Twitter

Employees at Twitter rate their Perk and Benefits Score a /100, with Sales and Marketing as the two departments that rate their experience the highest.

Instagram
Twitter78

Professional Development Score at Instagram vs Twitter

/ 100

Instagram

Employees at Instagram rate their Professional Development Score a 76/100.

Professional Development Score
Winner by 13%

/ 100

Twitter

Employees at Twitter rate their Professional Development Score a /100, with Operations and Sales as the two departments that rate their experience the highest.

Instagram77
Twitter

Leadership Culture Ratings vs Twitter

Instagram

67 / 100

Leadership Culture Ratings vs Twitter
Winner by 1%

Twitter

66 / 100

Instagram rates % higher than Twitter on Leadership Culture Ratings vs Twitter Ratings based on looking at 1694 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your manager seem to care about you as a person?" and "How often do you get valuable feedback on how to improve at work?".

Instagram67
Twitter66

Compensation Culture Ratings vs Twitter

Instagram

82 / 100

Compensation Culture Ratings vs Twitter
Winner by 13%

Twitter

69 / 100

Instagram rates % higher than Twitter on Compensation Culture Ratings vs Twitter Ratings based on looking at 1087 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "Are you satisfied with your Benefits?".

Instagram
Twitter69

Team Culture Ratings vs Twitter

Instagram

78 / 100

Team Culture Ratings vs Twitter
Winner by 4%

Twitter

74 / 100

Instagram rates % higher than Twitter on Team Culture Ratings vs Twitter Ratings based on looking at 836 ratings from employees of the two companies. Ratings come from the answers to questions like "What are some of the best things about your team?" and "Are your company's meetings effective?".

Instagram
Twitter74

Environment Culture Ratings vs Twitter

Instagram

70 / 100

Environment Culture Ratings vs Twitter
Winner by 2%

Twitter

68 / 100

Instagram rates % higher than Twitter on Environment Culture Ratings vs Twitter Ratings based on looking at 842 ratings from employees of the two companies. Ratings come from the answers to questions like "What % of the time are you bored at work?" and "Is your work environment positive or negative?".

Instagram
Twitter68

Sentiment Culture Ratings vs Twitter

Instagram

83 / 100

Sentiment Culture Ratings vs Twitter
Winner by 15%

Twitter

68 / 100

Instagram rates % higher than Twitter on Sentiment Culture Ratings vs Twitter Ratings based on looking at 1253 ratings from employees of the two companies. Ratings come from the answers to questions like "What do you like best about your company?" and "How confident are you about the future success of your company?".

Instagram83
Twitter