Instagram Competitors | Comparably
Comparably
Instagram
Instagram is a free photo sharing application that enables its users to take photos, apply filters, and share them on social networks. read more
EMPLOYEE
PARTICIPANTS
367
TOTAL
RATINGS
2037

Instagram Competitors

Instagram competitors include LinkedIn, Apple, Pinterest, Twitter and Marriott. Instagram ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Instagram compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
6th
eNPS Rank
6th
Gender Rank
2nd
Diversity Rank
2nd
Product Quality
4th
NPS Rank
4th
Pricing Rank
6th
Customer Service
6th

See Instagram Culture vs Competitors:

Instagram Competitors
RankCompanyScore
1LinkedIn80
2Instagram76
3Apple73
4Pinterest72
5Twitter68
6Marriott67

Instagram Competitors at a Glance

CEO Ratings Comparison

Instagram's CEO Score Ranks 6th

253 Employees at Instagram rate Adam Mosseri a 65 out of 100, which ranks them 6th below Twitter's CEO,Elon Musk. Last rating was months ago.

  1. 1st
    Ryan Roslansky LinkedIn's CEO
    Ryan Roslansky
    LinkedIn
    83
    out of 100

    741 Employees at LinkedIn rate Ryan Roslansky a 83 out of 100, which ranks them 1st out of Instagram's competitors. Last rating was 9 days ago.

  2. 2nd
    Timothy Cook Apple's CEO
    Timothy Cook
    Apple
    78
    out of 100

    2449 Employees at Apple rate Timothy Cook a 78 out of 100, which ranks them 2nd out of Instagram's competitors. Last rating was a day ago.

  3. 3rd
    Bill Ready Pinterest's CEO
    Bill Ready
    Pinterest
    72
    out of 100

    150 Employees at Pinterest rate Bill Ready a 72 out of 100, which ranks them 3rd out of Instagram's competitors. Last rating was 12 days ago.

  4. 4th
    Anthony Capuano Marriott's CEO
    Anthony Capuano
    Marriott
    71
    out of 100

    2317 Employees at Marriott rate Anthony Capuano a 71 out of 100, which ranks them 4th out of Instagram's competitors. Last rating was 6 days ago.

  5. 5th
    Elon Musk Twitter's CEO
    Elon Musk
    Twitter
    65
    out of 100

    369 Employees at Twitter rate Elon Musk a 65 out of 100, which ranks them 5th out of Instagram's competitors. Last rating was months ago.

  6. 6th
    Adam Mosseri Instagram's CEO
    Adam Mosseri
    Instagram
    65
    out of 100
CEO Ratings Comparison
RankCEOCompany Score
1Ryan RoslanskyLinkedIn83
2Timothy CookApple78
3Bill ReadyPinterest72
4Anthony CapuanoMarriott71
5Elon MuskTwitter65
6Adam MosseriInstagram65
Product Quality Score Comparison

Instagram Ranks 4th in Product Quality Score

800 Customers rate Instagram's Product Quality Score a 3.7/5, which ranks it 4th against its competitors, below LinkedIn.

  1. 1st
    Apple
    4.3 / 5
  2. 2nd
    Pinterest
    4.1 / 5
  3. 3rd
    LinkedIn
    3.9 / 5
  4. 4th
    Instagram
    3.7 / 5
  5. 5th
    Twitter
    3.6 / 5
  6. 6th
    Marriott
    3.5 / 5
Product Quality Score Comparison
RankCompany Score
1Apple86
2Pinterest83
3LinkedIn79
4Instagram75
5Twitter73
6Marriott71
NPS Comparison

Instagram Ranks 4th in Net Promoter Score

964 Customers rate Instagram's Net Promoter Score a 21, which ranks it 4th against its competitors, below LinkedIn. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Instagram to a friend?”.

  1. 1st
    Apple
    46
  2. 2nd
    Pinterest
    46
  3. 3rd
    LinkedIn
    32
  4. 4th
    Instagram
    21
  5. 5th
    Marriott
    15
  6. 6th
    Twitter
    11
NPS Comparison
RankCompany Score
1Apple46
2Pinterest46
3LinkedIn32
4Instagram21
5Marriott15
6Twitter11
Pricing Score Comparison

Instagram Ranks 6th in Pricing Score

667 Customers rate Instagram's Pricing Score a 3.4/5, which ranks it 6th against its competitors, below Marriott.

  1. 1st
    Apple
    4 / 5
  2. 2nd
    Pinterest
    3.9 / 5
  3. 3rd
    LinkedIn
    3.7 / 5
  4. 4th
    Twitter
    3.6 / 5
  5. 5th
    Marriott
    3.4 / 5
  6. 6th
    Instagram
    3.4 / 5
Pricing Score Comparison
RankCompany Score
1Apple80
2Pinterest79
3LinkedIn74
4Twitter72
5Marriott69
6Instagram69
Customer Service Comparison

Instagram Ranks 6th in Customer Service

599 Customers rate Instagram's Customer Service a 3.3/5, which ranks it 6th against its competitors, below Marriott.

  1. 1st
    Apple
    4.2 / 5
  2. 2nd
    Pinterest
    3.9 / 5
  3. 3rd
    LinkedIn
    3.6 / 5
  4. 4th
    Twitter
    3.5 / 5
  5. 5th
    Marriott
    3.4 / 5
  6. 6th
    Instagram
    3.3 / 5
Customer Service Comparison
RankCompany Score
1Apple84
2Pinterest79
3LinkedIn73
4Twitter70
5Marriott68
6Instagram67
Overall Culture Score Comparison

Instagram Ranks 2nd in Overall Culture Score

367 Employees rate Instagram's Overall Culture a 76/100, which ranks it 2nd against its competitors, below LinkedIn. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    LinkedIn
    80 / 100
  2. 2nd
    Instagram
    76 / 100
  3. 3rd
    Apple
    73 / 100
  4. 4th
    Pinterest
    72 / 100
  5. 5th
    Twitter
    68 / 100
  6. 6th
    Marriott
    67 / 100
Overall Culture Score Comparison
RankCompany Score
1LinkedIn80
2Instagram76
3Apple73
4Pinterest72
5Twitter68
6Marriott67
eNPS Comparison

Instagram Ranks 6th in Employee Net Promoter Score

277 Employees rate Instagram's Employee Net Promoter Score a -8, which ranks it 6th against its competitors, below Twitter. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Instagram to a friend?”.

  1. 1st
    LinkedIn
    40
  2. 2nd
    Apple
    16
  3. 3rd
    Pinterest
    9
  4. 4th
    Marriott
    6
  5. 5th
    Twitter
    -1
  6. 6th
    Instagram
    -8
eNPS Comparison
RankCompany eNPS
1LinkedIn40
2Apple16
3Pinterest9
4Marriott6
5Twitter-1
6Instagram-8
Gender Score Comparison

Instagram Ranks 2nd in Gender Score

20 Employees rate Instagram's Gender Score a 76/100, which ranks it 2nd against its competitors, below LinkedIn. The Gender Score tracks how positively women rate their experience at Instagram.

  1. 1st
    LinkedIn
    78 / 100
  2. 2nd
    Instagram
    76 / 100
  3. 3rd
    Apple
    72 / 100
  4. 4th
    Twitter
    71 / 100
  5. 5th
    Marriott
    66 / 100
  6. 6th
    Pinterest
    62 / 100
Gender Score Comparison
RankCompany Score
1LinkedIn78
2Instagram76
3Apple72
4Twitter71
5Marriott66
6Pinterest62
Diversity Score Comparison

Instagram Ranks 2nd in Diversity Score

35 Employees rate Instagram's Diversity Score a 76/100, which ranks it 2nd against its competitors, below LinkedIn. The Diversity Score tracks how positively diverse employees rate their experience at Instagram.

  1. 1st
    LinkedIn
    79 / 100
  2. 2nd
    Instagram
    76 / 100
  3. 3rd
    Apple
    72 / 100
  4. 4th
    Twitter
    71 / 100
  5. 5th
    Pinterest
    68 / 100
  6. 6th
    Marriott
    67 / 100
Diversity Score Comparison
RankCompany Score
1LinkedIn79
2Instagram76
3Apple72
4Twitter71
5Pinterest68
6Marriott67

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