Ipsos Mission, Vision & Values
Ipsos Mission Statement
Ipsos is one of the world’s leading independent market research companies controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research Group with a strong presence in all key markets (87 countries). Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. At Ipsos we are passionately curious about people, markets, brands and society. We are Game Changers
Ipsos Vision Statement
Ipsos is dedicated to a single line of work: survey-based research. Ipsos is divided into five areas of specialization.
Ipsos Values
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Ipsos Employee Alignment
Ipsos' mission, vision & values motivate 50% of Ipsos employees. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
