33
NPS
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IT'SUGAR
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About IT'SUGAR's Brand
IT’SUGAR was founded to create an environment that fosters the greatest feeling of happiness and humor; that allows you to smile and laugh out loud without judgment. Expanding rapidly, with over 100 locations nationwide, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. There are three major things that differentiate IT’SUGAR from other candy retailers. One is the product – an unconventional twist on traditional candy store goods that focus on the humorous and outlandish. Second is the ambiance –full of bright colors, loud music and lighthearted rebellion. Third is the people - passionate, optimistic, and energetic.
Brand at a Glance
72%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.8/5
Customer Service
IT'SUGAR NPS
IT'SUGAR's Net Promoter Score (NPS) is a 33 with 61% Promoters, 11% Passives, and 28% Detractors. Net Promoter Score tracks whether IT'SUGAR's customers would recommend using the product based on a scale of -100 to 100.
IT'SUGAR Overall NPS
| 61% | Promoters |
|---|---|
| 11% | Passives |
| 28% | Detractors |
IT'SUGAR NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 22 | Oct 2023 | 22 |
Dec 2023 14 | Dec 2023 | 14 |
Jan 2024 10 | Jan 2024 | 10 |
Feb 2024 13 | Feb 2024 | 13 |
Mar 2024 17 | Mar 2024 | 17 |
May 2024 20 | May 2024 | 20 |
Aug 2024 22 | Aug 2024 | 22 |
Sep 2024 25 | Sep 2024 | 25 |
Nov 2024 27 | Nov 2024 | 27 |
Jan 2025 32 | Jan 2025 | 32 |
Mar 2025 32 | Mar 2025 | 32 |
Apr 2025 34 | Apr 2025 | 34 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
IT'SUGAR NPS by Gender
Male customers rated IT'SUGAR's NPS 34 points higher than Female customers.
Male
0
IT'SUGAR's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
-34
IT'SUGAR's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
IT'SUGAR NPS by Ethnicity
IT'SUGAR's NPS was rated -50 points by Hispanic or Latino customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino -50 | Hispanic or Latino | -50 |
IT'SUGAR NPS by Age
IT'SUGAR's NPS was rated -34 points by customers ages 18-25 on Comparably.
IT'SUGAR NPS by Usage
IT'SUGAR's NPS was rated -51 points by customers who have used IT'SUGAR's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -51 | Less than 1 Year | -51 |
IT'SUGAR Customer Reviews
Out of the 4 IT'SUGAR customer reviews 3 were positive and 1 was constructive. IT'SUGAR customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
IT'SUGAR Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of IT'SUGAR users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
IT'SUGAR Customer Loyalty Score by Gender
Male customers rated IT'SUGAR's Customer Loyalty score 45% higher than Female customers.
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Male
100%
Yes
Female
55%
Yes
IT'SUGAR Customer Loyalty Score by Ethnicity
IT'SUGAR's Customer Loyalty score was rated 55% by Hispanic or Latino customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of IT'SUGAR.
55
out of 100
Hispanic or Latino
IT'SUGAR Customer Loyalty Score by Age
IT'SUGAR's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of IT'SUGAR.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
IT'SUGAR Customer Loyalty Score by Usage
IT'SUGAR's Customer Loyalty score was rated 55% by customers who have used IT'SUGAR's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
IT'SUGAR Product Quality
3.7/5
IT'SUGAR has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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IT'SUGAR Product Information
IT'SUGAR’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://itsugar.com/
- Company Size
- 201-500 Employees
Industry
Retail
Quick Insights into IT'SUGAR Product Quality
IT'SUGAR's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Female customers.
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Ranked IT'SUGAR Product Quality the Highest
Ranked IT'SUGAR Product Quality the Lowest
IT'SUGAR Product Quality Score by Gender
Male customers rated IT'SUGAR's Product Quality score 0.9 stars higher than Female customers.
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Male
3.8/5
Female
2.9/5
IT'SUGAR Product Quality Score by Ethnicity
IT'SUGAR's Product Quality score was rated 2.4 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of IT'SUGAR.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
IT'SUGAR Product Quality Score by Age
IT'SUGAR's Product Quality score was rated 3.8 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of IT'SUGAR.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
IT'SUGAR Product Quality Score by Usage
IT'SUGAR's Product Quality score was rated 2.9 stars by customers who have used IT'SUGAR's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
IT'SUGAR Pricing
IT'SUGAR ROI & Value For Money
3.6/5
IT'SUGAR has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into IT'SUGAR ROI
IT'SUGAR's ROI score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked IT'SUGAR ROI the Highest
Ranked IT'SUGAR ROI the Lowest
IT'SUGAR ROI Score by Gender
Female customers rated IT'SUGAR's ROI score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of IT'SUGAR.
Male
2.1/5
Female
2.6/5
IT'SUGAR ROI Score by Ethnicity
IT'SUGAR's ROI score was rated 2.2 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of IT'SUGAR.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
IT'SUGAR ROI Score by Age
IT'SUGAR's ROI score was rated 3.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of IT'SUGAR.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
IT'SUGAR ROI Score by Usage
IT'SUGAR's ROI score was rated 2.4 stars by customers who have used IT'SUGAR's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
IT'SUGAR Customer Satisfaction (CSAT)
IT'SUGAR Customer Satisfaction (CSAT) Score
71 / 100
IT'SUGAR has an overall Customer Satisfaction score of 71 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
53%
Satisfied
18%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
13%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into IT'SUGAR Customer Satisfaction
IT'SUGAR's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked IT'SUGAR Customer Satisfaction the Highest
Ranked IT'SUGAR Customer Satisfaction the Lowest
IT'SUGAR Customer Satisfaction Score by Gender
Male customers rated IT'SUGAR's Customer Satisfaction score 1 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of IT'SUGAR.
67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
66 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 17% |
IT'SUGAR Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
IT'SUGAR's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of IT'SUGAR.
50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%
IT'SUGAR Customer Satisfaction Score by Age
IT'SUGAR's Customer Satisfaction score was rated 66 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of IT'SUGAR.
0
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80
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 66% |
IT'SUGAR Customer Satisfaction Score by Usage
IT'SUGAR's Customer Satisfaction score was rated 66 points by customers who have used IT'SUGAR's products/services for Less than 1 Year.
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IT'SUGAR Customer Service
3.8/5
IT'SUGAR has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About IT'SUGAR's Customer Service
Address
201 E Las Olas Blvd, Fort Lauderdale, FL 33301
Website
http://itsugar.com/
IT'SUGAR's Social Links
Quick Insights into IT'SUGAR Customer Service
IT'SUGAR's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked IT'SUGAR Customer Service the Highest
Ranked IT'SUGAR Customer Service the Lowest
IT'SUGAR Customer Service Score by Gender
Male customers rated IT'SUGAR's Customer Service score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of IT'SUGAR.
Male
3.5/5
Female
3.1/5
IT'SUGAR Customer Service Score by Ethnicity
IT'SUGAR's Customer Service score was rated 2.9 stars by Hispanic or Latino customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of IT'SUGAR.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
IT'SUGAR Customer Service Score by Age
IT'SUGAR's Customer Service score was rated 2.8 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of IT'SUGAR.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
IT'SUGAR Customer Service Score by Usage
IT'SUGAR's Customer Service score was rated 3.1 stars by customers who have used IT'SUGAR's products/services for Less than 1 Year.
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IT'SUGAR as an Employer
2.5/5
IT'SUGAR has a 2.5/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
IT'SUGAR scored a 33 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of IT'SUGAR would recommend the brand to a friend. ENPS measures how likely IT'SUGAR employees would recommend working at IT'SUGAR to a friend.
Net Promoter Score
33
NPS Score
| 61% | Promoters |
|---|---|
| 11% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
-24
eNPS Score
| 34% | Promoters |
|---|---|
| 8% | Passive |
| 58% | Detractors |
