Jafra NPS & Customer Reviews | Comparably
Brand Page
Jafra
Marketing or Exec? Claim Your Free Account

About Jafra's Brand

JAFRA began transforming the beauty sales environment in August 1956.

Brand at a Glance

90%
Customer Loyalty
4.5/5
Product Quality
4.3/5
Pricing
4.4/5
Customer Service

Jafra NPS

Jafra's Net Promoter Score (NPS) is a 75 with 83% Promoters, 9% Passives, and 8% Detractors. Net Promoter Score tracks whether Jafra's customers would recommend using the product based on a scale of -100 to 100.

Jafra Overall NPS

75
NPS
83%Promoters
9%Passives
8%Detractors
Jafra Overall NPS

Jafra NPS Trend

-100
-50
0
50
100
Oct 2021
100
Oct 2021100
Nov 2021
100
Nov 2021100
Apr 2022
100
Apr 2022100
Jun 2023
60
Jun 202360
Sep 2023
67
Sep 202367
Oct 2023
71
Oct 202371
Aug 2024
75
Aug 202475
Dec 2024
77
Dec 202477
Feb 2025
81
Feb 202581
Mar 2025
75
Mar 202575

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Jafra NPS by Gender

Jafra's NPS was rated 100 by Female customers on Comparably.

Female

100

Jafra's NPS was rated 100 by Female customers on Comparably.

100%
Promoters
0%
Passives
0%
Detractors

Male

N/A

Jafra's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

Jafra Customer Reviews

Out of the 3 Jafra customer reviews 3 were positive and 0 were constructive. Jafra customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Quality & Price of the Jafra Products
What do you value most about this brand?
Great product! Thank you
What do you value most about this brand?
Very good perfect to people

Jafra Customer Loyalty

90%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

90% of Jafra users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

90
90%
10
10%
Jafra Customer Loyalty

Jafra Customer Loyalty Score by Gender

Jafra's Customer Loyalty score was rated 100 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Jafra.
Female
100%
Yes
Male
N/A
Yes

Jafra Product Quality

4.5/5

Jafra has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.

Sign Up to unlock Jafra's overall Product Quality score rated by its users and customers.

Jafra Product Information

Jafra’s product quality score is a 4.5 out of 5 as rated by its users and customers.

Website
http://www.jafra.com/corporate/home
Company Size
1,001-5,000 Employees

Quick Insights into Jafra Product Quality

Jafra's Product Quality score was rated highest by Female customers.

Sign Up to unlock insights into how customers have ranked Jafra's Product Quality.

Ranked Jafra Product Quality the Highest

Female
5

Jafra Product Quality Score by Gender

Jafra's Product Quality score was rated 5 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Jafra.

Female

5/5

Male

N/A

Jafra Pricing

Jafra ROI & Value For Money

4.3/5

Jafra has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.

Sign Up to unlock Jafra's overall ROI score rated by its users and customers.

Quick Insights into Jafra ROI

Jafra's ROI score was rated highest by Female customers.

Sign Up to unlock insights into how customers have ranked Jafra's ROI score.

Ranked Jafra ROI the Highest

Female
4.8

Jafra ROI Score by Gender

Jafra's ROI score was rated 4.8 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Jafra.

Female

4.8/5

Male

N/A

Jafra Customer Satisfaction (CSAT)

Jafra Customer Satisfaction (CSAT) Score

88 / 100

Jafra has an overall Customer Satisfaction score of 88 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied88%
Satisfied0%
Neither Satisfied nor Dissatisfied12%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
88%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Jafra Customer Satisfaction

Jafra's Customer Satisfaction score was rated highest by Female customers.

Sign Up to unlock insights into how customers have ranked Jafra's Customer Satisfaction.

Ranked Jafra Customer Satisfaction the Highest

Female
100%

Jafra Customer Satisfaction Score by Gender

Jafra's Customer Satisfaction score was rated 100 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Jafra.
100 / 100
Female
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Jafra Customer Service

4.4/5

Jafra has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.

Sign Up to unlock Jafra's overall Customer Service score rated by its users and customers.

About Jafra's Customer Service

Address

2451 Townsgate Rd, Westlake Village, CA


Website

http://www.jafra.com/corporate/home


Phone Number

805-449-3000

Quick Insights into Jafra Customer Service

Jafra's Customer Service score was rated highest by Female customers.

Sign Up to unlock insights into how customers have ranked Jafra's Customer Service score.

Ranked Jafra Customer Service the Highest

Female
4.8

Jafra Customer Service Score by Gender

Jafra's Customer Service score was rated 4.8 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Jafra.

Female

4.8/5

Male

N/A

Jafra as an Employer

3.7/5

Jafra has a 3.7/5 stars for its overall company culture rated by their employees

  Jafra CEO
bottom
35%
CEO of Jafra

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Jafra scored a 75 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Jafra would recommend the brand to a friend. ENPS measures how likely Jafra employees would recommend working at Jafra to a friend.

Net Promoter Score

75
NPS Score
83%Promoters
9%Passive
8%Detractors

Employee Net Promoter Score

33
eNPS Score
60%Promoters
13%Passive
27%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail