

JAFRA began transforming the beauty sales environment in August 1956.
Jafra's Net Promoter Score (NPS) is a 75 with 83% Promoters, 9% Passives, and 8% Detractors. Net Promoter Score tracks whether Jafra's customers would recommend using the product based on a scale of -100 to 100.
| 83% | Promoters |
|---|---|
| 9% | Passives |
| 8% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2021 100 | Oct 2021 | 100 |
Nov 2021 100 | Nov 2021 | 100 |
Apr 2022 100 | Apr 2022 | 100 |
Jun 2023 60 | Jun 2023 | 60 |
Sep 2023 67 | Sep 2023 | 67 |
Oct 2023 71 | Oct 2023 | 71 |
Aug 2024 75 | Aug 2024 | 75 |
Dec 2024 77 | Dec 2024 | 77 |
Feb 2025 81 | Feb 2025 | 81 |
Mar 2025 75 | Mar 2025 | 75 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Jafra's NPS was rated 100 by Female customers on Comparably.
Jafra's NPS was rated 100 by Female customers on Comparably.
Jafra's NPS is not yet rated by Male customers.
Out of the 3 Jafra customer reviews 3 were positive and 0 were constructive. Jafra customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Jafra users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Jafra's Customer Loyalty score was rated 100 by Female customers on Comparably.
Jafra has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Jafra’s product quality score is a 4.5 out of 5 as rated by its users and customers.
Jafra's Product Quality score was rated highest by Female customers.
Jafra's Product Quality score was rated 5 by Female customers on Comparably.
Jafra has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Jafra's ROI score was rated highest by Female customers.
Jafra's ROI score was rated 4.8 by Female customers on Comparably.
Jafra has an overall Customer Satisfaction score of 88 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Jafra's Customer Satisfaction score was rated highest by Female customers.
Jafra's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Very Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Jafra has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.
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2451 Townsgate Rd, Westlake Village, CA
http://www.jafra.com/corporate/home
805-449-3000
Jafra's Customer Service score was rated highest by Female customers.
Jafra's Customer Service score was rated 4.8 by Female customers on Comparably.
Jafra has a 3.7/5 stars for its overall company culture rated by their employees

Jafra scored a 75 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Jafra would recommend the brand to a friend. ENPS measures how likely Jafra employees would recommend working at Jafra to a friend.
| 83% | Promoters |
|---|---|
| 9% | Passive |
| 8% | Detractors |
| 60% | Promoters |
|---|---|
| 13% | Passive |
| 27% | Detractors |