Lego Group Mission, Vision & Values
Lego Group Mission Statement
'Inspire and develop the builders of tomorrow' Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.
Lego Group Vision Statement
What started as a kind gesture between friends living just outside Boston, US, is today being rolled out as a global pilot by the LEGO Group using AI technology the initiative aims to make the LEGO play experience more accessible for those with vision impairment.
Lego Group Values
- Imagination
- Creativity
- Fun
- Learning
- Caring
- Quality
Lego Group Employee Alignment
Besides getting paid, the “company mission” is the most important thing about their work for 20% of employees at Lego Group. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
