

Lucid Software develops products that help developers and service providers integrate voice into web applications and business processes.

Nathan Rawlins serves as the Chief Marketing Officer of Lucid. Nathan started at Lucid in Mar of 2017. Nathan currently resides in the Greater Salt Lake City Area.
Lucid's Net Promoter Score (NPS) is a 29 with 53% Promoters, 23% Passives, and 24% Detractors. Net Promoter Score tracks whether Lucid's customers would recommend using the product based on a scale of -100 to 100.
| 53% | Promoters |
|---|---|
| 23% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 33 | Apr 2024 | 33 |
Sep 2024 33 | Sep 2024 | 33 |
Oct 2024 31 | Oct 2024 | 31 |
Nov 2024 33 | Nov 2024 | 33 |
Feb 2025 30 | Feb 2025 | 30 |
Mar 2025 30 | Mar 2025 | 30 |
May 2025 30 | May 2025 | 30 |
Aug 2025 31 | Aug 2025 | 31 |
Nov 2025 31 | Nov 2025 | 31 |
Dec 2025 29 | Dec 2025 | 29 |
Mar 2026 29 | Mar 2026 | 29 |
May 2026 29 | May 2026 | 29 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Lucid's NPS 7 points higher than Male customers.
Lucid's NPS was rated by Male customers on Comparably.
Lucid's NPS was rated 7 by Female customers on Comparably.
Lucid's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -1 | Caucasian | -1 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other -25 | Other | -25 |
Lucid's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Lucid's NPS was rated the highest by customers who have used Lucid's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 16 | Less than 1 Year | 16 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years 45 | 2 to 5 Years | 45 |
5 to 10 Years 70 | 5 to 10 Years | 70 |
Out of the 7 Lucid customer reviews 6 were positive and 1 was constructive. Lucid customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Lucid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Lucid's Customer Loyalty score 16% higher than Male customers.
Lucid's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Lucid's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 40% | 26-30 | 40% |
31-35 40% | 31-35 | 40% |
41-45 100% | 41-45 | 100% |
46-50 64% | 46-50 | 64% |
51-55 100% | 51-55 | 100% |
66+ 64% | 66+ | 64% |
Lucid's Customer Loyalty score was rated the highest by customers who have used Lucid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Lucid's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Lucid has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Lucid serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Lucid supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Lucid’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Lucid's product the highest. Reviewers from the Accounting industry rated Lucid the lowest at 3.1.
Lucid's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 66+.
Female customers rated Lucid's Product Quality score 0.1 stars higher than Male customers.
Lucid's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 2.7 | Other | 2.7 |
Lucid's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4 | 31-35 | 4 |
41-45 5 | 41-45 | 5 |
46-50 3.2 | 46-50 | 3.2 |
51-55 4.2 | 51-55 | 4.2 |
66+ 2.5 | 66+ | 2.5 |
Lucid's Product Quality score was rated the highest by customers who have used Lucid's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Lucid's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Education industry customers.
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Lucid has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Lucid has a pricing structure that accommodates small, medium, and large businesses. Starting from $4.95/month, Lucid uses a subscription model and offers the following: Basic, Single user, and $ 4.95 /mo.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Education industry think that they had the lowest ROI from Lucid.
Lucid's ROI score was rated highest by customers from the Consumer Goods industry, and rated lowest by Other customers.
Female customers rated Lucid's ROI score 0.3 stars higher than Male customers.
Lucid's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.1 | Other | 2.1 |
Lucid's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3 | 26-30 | 3 |
31-35 4 | 31-35 | 4 |
41-45 4.8 | 41-45 | 4.8 |
46-50 2.3 | 46-50 | 2.3 |
51-55 3.6 | 51-55 | 3.6 |
66+ 2.4 | 66+ | 2.4 |
Lucid's ROI score was rated the highest by customers who have used Lucid's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Lucid's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Education industry customers.
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Lucid has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Lucid's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.
Female customers rated Lucid's Customer Satisfaction score 24 points higher than Male customers.
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 8% | |
Very Dissatisfied | 17% |
Very Satisfied | 37% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 9% |
Lucid's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
Lucid's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Lucid's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Lucid's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 67% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 20% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 66+ | 50% |
Lucid's Customer Satisfaction score was rated the highest by customers who have used Lucid's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Lucid's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Lucid has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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10355 S Jordan Gateway Suite 300, Salt Lake City, UT 84095
http://www.lucidchart.com
+81 3-5363-7299
Lucid's Customer Service score was rated highest by customers ages 41-45, and rated lowest by Other customers.
Female customers rated Lucid's Customer Service score 0.8 stars higher than Male customers.
Lucid's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 1.6 | Other | 1.6 |
Lucid's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.8 | 31-35 | 3.8 |
41-45 4.8 | 41-45 | 4.8 |
46-50 1.8 | 46-50 | 1.8 |
51-55 4.1 | 51-55 | 4.1 |
66+ 2.3 | 66+ | 2.3 |
Lucid's Customer Service score was rated the highest by customers who have used Lucid's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Lucid's Customer Service score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Lucid scored a 29 for Net Promoter Score and a 38 for Employee Net Promoter Score. NPS gauges how likely a customer of Lucid would recommend the brand to a friend. ENPS measures how likely Lucid employees would recommend working at Lucid to a friend.
| 53% | Promoters |
|---|---|
| 23% | Passive |
| 24% | Detractors |
| 64% | Promoters |
|---|---|
| 10% | Passive |
| 26% | Detractors |