
to enrich women's lives', with 'an unparalleled business opportunity'.
Although Mary Kay Ash passed in 2001, her vision of enriching women's lives lives on through an ever evolving range of quality skin care and cosmetics and a But while Velocity products enabled us to tap a new segment of the population, we were challenged to balance Mary Kay's traditional values and principles with Mary Kay products are created with Mary Kay Ash's personal values in mind to ensure innovative products that people can trust at a price they can afford.
Mary Kay's mission, vision & values motivate 33% of Mary Kay employees. When asked to whom they feel the most loyal at work, 25% of employees said Mary Kay's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.